PubMatic的动态

First Pavilion University CMO School class in the books and WOW! That. Was. Incredible. Andrea Kayal, CRO at Help Scout and Dean of the CMO School, kicked off the first lesson today. She had incredible insights to share about the role of the CMO, partnership with sales leadership, and boardroom best practices. I truly cannot wait to consume the rest of the course content! If you are interested in learning more about this class, check it out:

Excellent summary article from The ANA. Key quote: "The best CMOs talk about how they're moving the business," says Ed See, a partner at McKinsey & Company and co-author of the "Power of Partnership" report. "The outcome metrics are always sales and revenue. CMOs need to make that connection, making sure that marketing is not a black?box." Focusing on growth is not only important for CMOs, but also for their key partners. If your partner for retail marketing execution is not as focused on growth as you are, might be time for a new partner. #marketingsupplychain #retailmarketing #beerindustry #cpgmarketing #beverageindustry #chiefmarketingofficer https://lnkd.in/gr_hmQRH

It was our pleasure to be among the esteemed guests at the ISG Event, an exclusive gathering uniting top industry professionals to explore prevailing trends and emerging opportunities within the supply chain landscape. A huge shoutout to ISG for putting on such an amazing event that provided a platform for insightful discussions led by thought leaders from various sectors and offered invaluable perspectives on the future direction of supply chain dynamics! We look forward to leveraging the knowledge gained and forging new partnerships to drive continued growth and success. #ISGEvent #SupplyChain #IndustryLeadership #supplychainforum

?? Excited to have attended the S&OP Summit last week, expertly organized by Slimstock and the NISCL (National Institute of Supply Chain Leaders)! The event provided deep insights into the latest trends and best practices in supply chain management. Some key takeaways from this enriching experience: ?? Collaborative Production Planning: Flexibility is vital—adapting production to seasonal demands while understanding product life cycles is essential for evolving consumer needs. ?? Enterprise Alignment: Cohesive, organization-wide decision-making is critical for effective S&OP and smooth operations. ? Key Elements for Success: Focusing on the fundamentals like executive meetings and scorecards is important for a more effective and balanced approach to S&OP. ?? Financial Consensus: Aligning demand signals with budgets is key to accurate forecasting and minimizing costs. ?? Engage Stakeholders: Building strong connections across all levels ensures finance is integrated into the S&OP process, supporting organizational goals. ?? Continuous Evaluation: S&OP should be continually assessed to ensure it adds value and isn't just a checkbox exercise. Thanks to all the speakers, attendees, Slimstock, and NISCL for putting together such an impactful event! I am looking forward to applying these insights to my future projects. Danny BloemAli Zaidi #SOP #SupplyChain #Leadership #BusinessGrowth #Slimstock #NISCL #SummitLearnings

We all know that marketers love numbers, so I thought I'd share a few with you to start off the month: - 59% of businesses consistently incorporate research into their thought leadership strategy. - 56% of organisations use thought leadership to aid business opportunities or buying decisions. - Businesses were 4x more likely to be commercially successful when using thought leadership during the sales process. Read more on the pivotal role thought leadership plays in B2B below: https://okt.to/qbAgH6

? You're invited to join the Digital Shelf Institute! ?? Are you a manufacturer, distributor, or retailer navigating the world of e-commerce? We understand the challenges you face, and that's why we've created the Digital Shelf Institute (DSI) -- a thriving community of digital leaders just like you! ?? Sign up for FREE and become part of the DSI community (link in comments) ? #DigitalShelfInstitute #Ecommerce #DigitalLeadership #DigitalLeaders #Community #Learning #Networking #FutureIsDigital

If you're at the B2SMB Institute Leaders Forum today, don't miss our CTO/Founder Jared Turner's talk during the C-suite panel at 1:10pm. He'll discuss 3 key changes in the SMB marketplace impacting successful sales. Learn more about how we help SMBs rank on our website! #digitalmarketing#B2SMB

Get Ready to Elevate Your Supply Chain Strategy at the S&OP Summit: Evolving Beyond Supply Chain! In partnership with NISCL (National Institute of Supply Chain Leaders), we invite you to join us on September 19, 2024, at the Old Mill Hotel in Toronto for a day filled with invaluable insights and networking opportunities. This event is designed to inspire and equip you with actionable ideas to transform your business. Agenda Highlights: - Keynote Session: Humans are the Elephant in the Room: How People Break, and Can Save, Forecasting - Panel Discussion: Connecting the Dots from Business Strategy to S&OP Excellence - Knowledge Sessions: Explore the journey from S&OP maturity to real-world experiences in interactive sessions where you can apply new concepts and strategies. - Networking: Connect with like-minded professionals and thought leaders who are shaping the future of the supply chain industry. Meet Our Esteemed Speakers?John Burkhardt, Ph.D. , Sandeep W. , Kathleen Elias, Jonathon Karelse, Chris Jarvis, Sonia Singh, and Andre Teixeira, MBA, PMP. Whether you're looking to gain new perspectives or expand your professional network, this summit is a must-attend event for anyone involved in S&OP. Secure your spot now!?https://lnkd.in/g6QQakip #NISCL #Supplychain #salesandoperations #summit

??What is the Blueprint for Brand Growth? What are the Growth Driver and the 3 Growth Accelerators? How can you influence revenue and profit growth? In this 6-minute video with Kantar’s EVP of Global Thought Leadership, Jane Ostler, explains Kantar’s new go-to framework for marketers, and introduces you to one of the Starting Grids that will help you diagnose your brand’s position. To find out more about the Blueprint: https://lnkd.in/gzyNfisi #CMO #BlueprintforBrandGrowth #Marketing #Blueprint

Don't Miss the Biggest Supply Chain Event of the Season!??? Are you a supply chain professional looking to stay ahead of the curve? Join me at the highly anticipated SCOPE Supply Chain Spring event, where industry leaders will gather to discuss the latest trends, strategies, and innovations shaping the future of supply chain management. This two-day conference, taking place on April 21-23 in Las Vegas at the Aria, promises to be a game-changer for anyone serious about succeeding in today's fast-paced and ever-evolving supply chain landscape. Here's what you can expect: ?? Insightful keynotes and panel discussions led by renowned experts, covering topics such as supply chain resilience, sustainability, digitalization, and more. ?? Unparalleled networking opportunities with like-minded professionals from diverse industries, fostering invaluable connections and potential collaborations. ?? Interactive workshops and hands-on sessions, providing practical skills and strategies you can immediately implement in your organization. ?? Recognition of supply chain excellence through the SCOPE Awards, celebrating outstanding achievements and inspiring others to raise the bar. Don't miss this chance to gain a competitive edge and position yourself at the forefront of supply chain innovation. Secure your spot today by visiting?https://lnkd.in/eZ4xiK2E?and use my registration code "AWS-VIP".Let's redefine supply chain excellence together at SCOPE Supply Chain Spring! Who's joining me? #SupplyChain #SCOPE #SupplyChainSpring #logistics #SCMInnovation?#networking