Join Public Relations Society of America (PRSA) and PublicRelay's upcoming webinar, "Predictive Analytics in a Polarized World," to learn how communicators can leverage predictive tech and human expertise to: ?? Pinpoint articles that could spark viral discussions ?? Track rising brand mentions ? Uncover potential political risks for your industry Featuring insights from PublicRelay’s SVP of Insights & Analytics, Azhar Unwala, and Director of Research, Kay O'Grady Kavanagh. ?? November 21st, 2024 ?? 3:00 – 4:00 pm EST Secure your spot through PRSA > https://lnkd.in/em33NGaT #PRSAWebinar #PredictiveAnalytics #CommsData #2024Election
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If you want to master the art of science storytelling, check out this FREE workshop
How do you create an engaging narrative out of your research data? Master the art of science storytelling in this FREE workshop on Thursday, Sept. 26 at noon. Learn how to: - Master the Art of Science Storytelling - Utilize Social Media Professionally - Develop Effective Media Relations Presented by Veronica Rueckert, National Media Relations Specialist at UW-Madison, and Mariel Mohns, Communications Specialist at the Morgridge Institute for Research. This event is part of the Morgridge Professional Development Series. Register now: https://lnkd.in/g_y5puWq
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Q&A #30 focuses on turning your survey data into newsworthy stories. Even the most important findings need a compelling press release to highlight their relevance to the current news cycle. How do you craft a press release that not only informs but also engages? We'll share tips on how to effectively convert your research into a PR effort that catches the attention of the media and resonates with the public. Join us in this week's Q&A as we explore strategies to ensure your data doesn't just get noticed, but makes headlines.
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"We’ve been swamped with surveys and data this week." This was the response from a reporter to a survey we pitched a few weeks ago. While I still believe third-party data is a powerful coverage driver, pitching surveys has become more challenging over the years simply because everyone's doing them Here are a few tips for anyone considering a media-driven survey to make it stand out to reporters: 1?? Find your niche – Avoid duplicating topics. Research what's already been covered and focus on unique angles to stand out. 2?? Be news-driven – Whenever possible, tie your questions to current events. This increases the likelihood of securing coverage. 3?? Pre-survey the media – Ask reporters what they're interested in or researching. This helps craft relevant questions that they're more likely to bite on when it’s time to pitch. 4?? Be patient – The reporter who sent the quote above ended up covering our survey—just a few weeks later. In fact, most survey-based coverage can take 30, 60, even 90 days to land, when reporters have a new need for the data. Survey coverage isn’t always immediate. The best PR teams know how to continually leverage data throughout the year—in pitches, executive commentary, bylines, and more. #MediaRelations #PublicRelations #TechPR #PRAgency #Communications
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Founder PIO Toolkit, Author 'The Frontline Communicator' and 'Community Engagement for Public Communicators', Policing Insight Contributor
?? How to build good relationships with the media ?? - Read more in the PIO Toolkit Community ?? https://lnkd.in/grw2TxXp #PublicInformationOfficer #CrisisCommunication #EmergencyManagement #PublicRelations #MediaRelations #PublicAffairs #RiskCommunication #CommunityEngagement #CommunicationStrategy
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Founder PIO Toolkit, Author 'The Frontline Communicator' and 'Community Engagement for Public Communicators', Policing Insight Contributor
?? How to build good relationships with the media ?? - Read more in the PIO Toolkit Community ?? https://lnkd.in/grw2TxXp #PublicInformationOfficer #CrisisCommunication #EmergencyManagement #PublicRelations #MediaRelations #PublicAffairs #RiskCommunication #CommunityEngagement #CommunicationStrategy
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?? How to build good relationships with the media ?? - Read more in the PIO Toolkit Community ?? https://lnkd.in/gxuqa2Xx #PublicInformationOfficer #CrisisCommunication #EmergencyManagement #PublicRelations #MediaRelations #PublicAffairs #RiskCommunication #CommunityEngagement #CommunicationStrategy
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Founder PIO Toolkit, Author 'The Frontline Communicator' and 'Community Engagement for Public Communicators', Policing Insight Contributor
?? How to build good relationships with the media ?? - Read more in the PIO Toolkit Community ?? https://lnkd.in/grw2TxXp #PublicInformationOfficer #CrisisCommunication #EmergencyManagement #PublicRelations #MediaRelations #PublicAffairs #RiskCommunication #CommunityEngagement #CommunicationStrategy
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?? How to build good relationships with the media ?? - Read more in the PIO Toolkit Community ?? https://lnkd.in/gxuqa2Xx #PublicInformationOfficer #CrisisCommunication #EmergencyManagement #PublicRelations #MediaRelations #PublicAffairs #RiskCommunication #CommunityEngagement #CommunicationStrategy
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?? Six things to consider when compiling media coverage ?? Read more in the PIO Toolkit Community ?? https://lnkd.in/gBxv3xBa #PublicInformationOfficer #CrisisCommunication #EmergencyManagement #PublicRelations #MediaRelations #PublicAffairs #RiskCommunication #CommunityEngagement #CommunicationStrategy
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The world of PR is changing at an unimaginable pace. Yesteryear’s traditional metrics are not enough to make your business stand out on the digital stage today. How can PR pros stay ahead of the curve and prepare for a data-driven future? Read our latest blog to find out. #PR #PRWorld #Data #Analytics #Insights #SPRDingTheGoodWord
