Dusting another one off since it’s even more applicable today. This was a brave new world for marketing in 2019… it still is.
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This is how marketers use psychology. Framing Effect in Marketing: 7 Types - Cognition Today https://lnkd.in/dDKnj3hj more articles on Cognition Today :)
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Here's a fascinating article in Psychology Today on how neuroscience is influencing marketing! Read up: https://buff.ly/3SLWTwK The article explains how knowing how the brain works can help us understand what customers like and how they make decisions. This fits well with what Mindreader does! By using these psychological insights, Mindreader can help you improve your sales communication, leading to better customer connections. #Mindreader #SalesPsychology #Neuromarketing #CustomerBehavior #Communication
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In the year ahead, marketing is facing a major issue: message saturation. ? ? Information overload, ADHD on the rise, mental availability in decline. People are so overwhelmed by daily demands that “brain rot” was even named ‘Oxford Word of the Year 2024’. ?? ? As a push back, people are seeking simplicity and deeper connections, where they can engage with the world in meaningful ways, finding textural experiences that connect them with their environment and each other. ???? ? Everything points to 2025 being the year where attention is the most valuable commodity. So how can brands help fight the rot? By offering people something real, human, memorable and maybe just a little bit weird. ?? ? From fandoms to absurdism to anti-algorithm behaviour, we examine how brands can create more meaningful, empathetic experiences that resonate in a world that is simultaneously more connected and more fragmented.??? ? Bought to you by our in-house team, The Futures Lab.? ? Download the report here for insights and trends: https://lnkd.in/e3Sez-aN ?
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Psychology plays a crucial role in marketing by helping marketers understand and influence consumer behavior. Here’s a deeper look into how psychology is applied in marketing:
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Neuroscience reveals that the majority of consumer decisions are made in the subconscious mind, highlighting the importance of emotional and psychological appeal in marketing. How does your brand's marketing tap into the psychological appeal? #marketingpsychology #ecommerce #socialmedia #digitalmarketing #consumerbehavior
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The two neuroscientific principles marketers should know regarding attention are contrast and violation of expectations. Here's how you can apply them in marketing.
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The two neuroscientific principles marketers should know regarding attention are contrast and violation of expectations. Here's how you can apply them in marketing.
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The two neuroscientific principles marketers should know regarding attention are contrast and violation of expectations. Here's how you can apply them in marketing.
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The two neuroscientific principles marketers should know regarding attention are contrast and violation of expectations. Here's how you can apply them in marketing.
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The two neuroscientific principles marketers should know regarding attention are contrast and violation of expectations. Here's how you can apply them in marketing.
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