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Bold and innovative marketing makes an impact. With the launch of their new Lux Balm, Fenty Skin showcased how innovation can propel brands to break through the crowded beauty category. Their “Born to Steal” campaign, filmed in an Old-Hollywood noir style, featured scenes of Rihanna repeatedly stealing from A$AP Rocky—snatching up both his heart and his stuff. The one thing he won’t let her steal? His Fenty Skin Lux Balm. With the saturation of new beauty launches on social media, brands are having to be BIGGER and BOLDER in their activations to cut through the noise and win customers. The “Born to Steal” campaign did just that: perceptions of Fenty’s Innovation among Non-users rose by 11% between January and March, significantly increasing their customer recruitment power in the beauty space. What made the campaign a success? ?? The decision to lead with a male protagonist ?? The aesthetic of Old Hollywood glamour ?? The product’s efficacy and hydration claims Curious how other top brands are winning with bold ideas? Read the full report for the insights that will inspire your next move: https://lnkd.in/eQVCvvTW #consumerinsights #brandinnovation #beautyinnovation #beautytrends #skincare?

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