How do you showcase your visual communication portfolio and achievements?

Consider your audience. Who are you trying to reach with your visual content? What are their interests, needs, and expectations? Think about your goals. What do you want to achieve with your visual communication? Do you want to inform, educate, persuade, or entertain? Different platforms are better suited for different goals. For example, if you want to inform your audience, a blog post or infographic might be a good choice. If you want to persuade your audience, a video or webinar might be a better option. Consider your budget. Some platforms, such as social media, are free to use. Others, such as video editing software, can be expensive. Decide how much you're willing to spend before you start looking at platforms.

When showcasing my visual communication portfolio and achievements, choosing the right platform is crucial. I opt for platforms like Behance or Dribbble because they cater specifically to creative professionals. These platforms not only allow me to display my work in a visually appealing way but also connect me with a network of peers and potential clients. Additionally, I maintain a personal website, which serves as a comprehensive archive of my work and achievements. This multi-platform approach ensures my portfolio is accessible and engaging to a diverse audience.

It has been said that the web is 95% typography. Consider that while we are visual communicators, we must communicate through the written word just as effectively. Write a snapshot of each project you want to include in your portfolio using word processing software to ensure errors in spelling, syntax, + grammar are checked (the last thing you want is a potential employer writing you off for fixable mistakes). Include tags in your portfolio pieces so your users can search by different criteria, be it the software used, medium, or client.

Curating my content is key to showcasing my visual communication portfolio effectively. I carefully select projects that highlight my diverse skills and creative range. This includes a mix of commercial work, personal projects, and collaborations that demonstrate my ability to address various challenges and styles. Each piece is chosen to tell a part of my story as a designer, ensuring that viewers understand my unique approach and strengths. I also update my portfolio regularly to keep it fresh and relevant, removing older works that no longer represent my current level of expertise or aesthetic.

The design/layout of your portfolio should never compete for attention with your portfolio pieces. The design/layout should always complement your portfolio but exist as a backdrop — the portfolio pieces need to do the talking. Pick colors that don't detract from the eye + fonts that are legible + clean. You can always use a secondary font for decorative purposes (logo, headers), but ensure your body text is easy to read on-screen. Avoid too many decorative elements on the page, + reserve the header + footer areas for anything "fancy."

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