From this report, you can learn 4 alternative scenarios for the way #GenAI* could shape the workplace in the coming years and outlines the key steps organizations need to take to maximize its benefits. Drawing on interviews with early adopters of #GenerativeAI, it provides practical insights and an actionable framework for using GenAI effectively. Importantly, the most promising applications are often those embraced and championed by workers themselves. * Generative AI could significantly boost productivity while reshaping many jobs. By aligning strategic goals with the needs of their people, organizations can create an environment where GenAI improves job quality, #productivity, and helps employees take on more meaningful and impactful work.