宝洁的动态

Do You Eat Chips? You might say, "Yeah, I do." But let's talk about a common regret, the regret of leaving those delicious chip crumbs behind in the bag.?? Now you're nodding your head, right? I'm right.?? We often throw those crumbs away, but sometimes we rip open the packet and eat them. Don't you think it's a mess???. Yes, it is. That's why Hoeksche Chips, a Netherlands chip brand, came up with a creative way to solve one of the world's greatest problem. They introduced a small change in packaging and came up with an ad saying - The Flavour Saver, a revolutionary packaging innovation with the world’s first corner funnel technology. This clever step made Hoeksche Chips the preferred choice for chip consumers. So what are learnings over here? Here are 3 key takeaways that will surely blow your mind??. ??Identify Common Problems: By identifying common pain points customers face they adopted this approach to solve their customer annoyances ??Customer-Centric Solutions: They observed habits,?Hoeksche Chips noticed that we often throw away the packet with crumbs left behind and they addressed this problem with their new packaging. ??Leverage Emotions? They Addressed a common frustration with an emotional response. Feel the creativity? Comment below what I have missed to learn. #ads #marketing #advertising

??Did you know? It costs 5x more to acquire a new customer than to bring back an old one. Focusing on existing customers opens doors to personalized experiences, making them feel valued. These experiences build trust & turn one-time customers into loyal brand advocates.

Discover how brands can transform the secondhand purchase experience and leverage it to connect more deeply with customers from the founder at Rntr., shanya suppasiritad. Shanya covers: 1. Why engaging secondhand customers is a missed opportunity for many brands. 2. How enhancing the buying experience can reflect the true value of your products. 3. Strategies for turning every customer interaction into a meaningful brand experience. https://lnkd.in/gcR6vK3B

Always a great chat with Nathan Bush ?? In this podcast we talked about how ecomm brands can take back the ownership and control of the secondary market. Why? 1. It's a proven and fastest growing market 2. Consumers are driving it 3. Law and regulations are forcing brands to enter circular economy Be ready for your next phase of growth!

??Did you know? It costs 5x more to acquire a new customer than to bring back an old one. Focusing on existing customers opens doors to personalized experiences, making them feel valued. These experiences build trust & turn one-time customers into loyal brand advocates.

Packaging isn't just about wrapping products—it's about connecting with people. It's the face of your brand, the first impression that speaks volumes about your values and quality. Engage consumers, protect what matters, and stand out in a crowded market. Let your packaging tell your story. #AnthonyDSouza #FMCGPackaging #BrandIdentity #ConsumerEngagement #ProductProtection #FreshnessPreserved #PackagingDesign #QualityPackaging #BrandRepresentation #CompetitiveEdge #PackagingMatters #ProductDifferentiation #ConsumerInformation #PackagingInnovation #SalesBoost #PackagingTrends

Invariably customers suffer when functions operate in silos. For instance if packaging, propositions and comms look at their contribution in a vacuum, they may only discover a shortfall when customers are impacted. By which time it is too late but was wholly avoidable. Collaborating for or with the customer through the design stages is as important as gathering their early feedback. With this Veetee Group product, the idea is to have half your Thai Jasmine rice now, and half later. Makes sense. As a proposition its also keeping Veetee in the cupboard longer and comms are all over the packaging. But I'm not sure packaging got the same brief because the plastic connecting the two portions is so tough it broke a pair of long serving scissors when I tried to separate them. I did eventually fulfil the intention, putting significant pressure on the job. If I was in my retiring years, perhaps widowed and saw this as a sensible way to reduce my usage and cost I would not have the strength to separate the two. #customerexperience #collaboration #servicedesign

Our personalisation no-brainer? Send personalised product recommendations in the unboxing moment to cross-sell more SKUs. ?? Watch the video to hear how brands are using Penny Black to cross-sell more products and immediately seeing an uplift in revenue. ?? Or, watch the full webinar here: https://bit.ly/4freowl

If you’ve ever left a review because of bad or ? amazing ? service, you recognize the power of a customer’s voice. In a world where choices are abundant and brand loyalty is fleeting, listening to customers has never been more crucial. Learn how to do more than just listen to these insights—and turn them into strategies for success: https://ttecd.co/4e1j8qS

I'm thrilled to announce that brands can now leverage the influence of authentic consumer reviews. Service Hero, an independent platform where consumers rely on and provide feedback, is the perfect avenue to enhance your brand's reputation. By showcasing an ad, consumers can gain direct insights into your services, ultimately shaping a positive perception of your brand. Visit our promo page to discover how you can boost your visibility and credibility with Service Hero. #ConsumerReviews #BrandReputation #ServiceHero