As sustainability and legislation reshape packaging, ProAmpac is at the forefront of the fiberization trend. At Packaging Innovations 2025, Lynsey Maddison, product development director, discusses how evolving regulations like the UK’s EPR and the EU’s PPWR impact?fibre-based packaging. With a substrate-agnostic approach, ProAmpac remains committed to delivering solutions that balance performance, recyclability, and compliance. Watch the full discussion. https://lnkd.in/gUXtRxSp #proampac #packaginginsights #flexiblepackaging #recyclablepackaging #fibrebasedpackaging