PrettyGreen | B Corp的动态

Had the rare opportunity to hear from your target consumers in the flesh recently ?? 5 Gen Z moms who are the main shoppers of their households. TLDR: Gen Z just want to feel SEEN and HEARD Top takeaways: 1. Social media for product discovery 2. Facebook groups 3. Skepticism toward over-marketing 4. Practical benefits >>> cause marketing 5. Role of family & friends in purchasing decisions 6. Pinterest for inspiration 7. Convenience and accessibility 8. Quality over quantity 9. Value-conscious shopping with a twist Maria Bailey and BSM Media are doing incredible work to help brands understand and engage with mothers. Go check them out! Thanks for hosting this panel Path to Purchase Institute ??

It may be August but let's talk about July and "Summerween." This is a newer trend inspired by Gen Z with 54% of adults aged 18-24 starting their Halloween shopping before October - this is more than double adults over 55. So why are younger adults shopping for Halloween early? Unlike holiday shopping, 36% of consumers are shopping for Halloween for the "fun" of it and 24% are shopping now to avoid items selling out. This is one of many future shopping trends starting to pop up as Gen Z continues to become a strong consumer for brands (Currently, Gen Z is approximately 12-27 year-olds). I recommend adding "Summerween" for 2025 if you are tracking consumer trends and holidays. It's a great addition to what can sometimes be a slower consumer season in July after Amazon Prime Days and Back to School shopping. This trend will increase next year as more brands, partners, creators, and influencers catch on. My kids start talking about Halloween costumes and ideas in May and I always tell them it's too early. I need to remember that they are part of Gen Z and they have a point to start shopping early. #consumerbehavior #summerween #halloween #marketingtrends #affiliatemarketing

Do you know, the product user is not actually the target audience? Confusing isn’t it? ?? By the end of this post you’d know how!?? ??This happens when the buyer and the end user are different. Let’s roll deeper into it, shall we???♀? Do you think brands like Pampers or Huggies (baby diaper’s brand) target their ads towards babies only??? ★ No, right? But why not?? ? Because they are not the buyer but the ultimate users! They are not the purchasing decision makers. ??♀? If you notice their ads, you would generally see a mother being satisfied with the amount of comfort that the diaper is providing the baby. ?? Ultimately it’s the mother or the parent who is responsible to provide the user (the baby) with the best and affordable product (Diaper) out of all the others available in the market. ??Thus, parents are the target audience and not the baby. I’m sure you got the crux of choosing your target audience with respect to the buyer and the end user. Was this helpful for you??? If yes, then that’s what I’m trying to do here! ? Follow me, Ruchi Sinha to detangle more of such marketing knots together. ?? #targetaudience #marketingtip #choosingtherightaudience #digitalmarketing #linkedinmarketing

In the wake of *those* Bumble ads, E.L.F. BEAUTY's new “So Many Dicks” campaign is a grade-A example of how to be provocative and ethical in the current marketing landscape: https://bit.ly/3QIOtoU This ad works for so many reasons: ?? It’s tongue-in-cheek—When people opened their e-mails, they were met with a headline: So Many Dicks. But it illuminates important questions: why are there more men specifically named Dick than Latinx women? Comedy always has and always will be a poignant way to drive a point home. ?? They chose a cheeky location for the ads—they’re not afraid to go to the mecca of Corporate America. Bold moves give bold results. ?? E.L.F. practices what it preaches—so many brands have made promises that they have not kept, and E.L.F. has the numbers to back up its stance. The beauty industry has been under fire for many different aspects over the years, E.L.F. is trying to get to the core: why does the board look so different from the consumers? I could go on, but they said it all.

?? ??? Who's shopping on TikTok Shop? Join our webinar tomorrow, May 14 at 2 PM ET, where we'll delve into this topic with industry experts Cassie Croissant, Tamara Alesi, and Nolan Greiter. Plus, we'll discuss TikTokers' perspectives on its potential disappearance in a year. ? Register today before it’s too late: https://okt.to/fQohke

With so many people out there committed to pampering their 'fur babies', it only makes sense to try and get these pet owners' attention. And it looks like Target is doing this through collaborations with 'fur-fluencers'. "The Cuddle Collab, which spans a half-dozen product capsules themed to each influencer partner, along with more general pet items, attempts to better recognize the 70% of Target shoppers who own a furry friend, per internal company data," writes Peter Adams. This is a great idea... and luckily, tools like FuseLight can help predict the success of certain "brand fusions" like these. Time to enter a new branding era! Here's the link to the full article on the topic: https://lnkd.in/gcdeMMTH #InfluencerMarketing #Branding #FurFluencers

Nature Spell's Enchanting Rise on TikTok Shop: From Family Business to Beauty Brand Sensation Nature Spell, a family-owned haven for natural and science-backed hair and skincare products, wasn't always a social media darling. Established in 2009, they had a loyal following, but reaching new audiences, particularly younger demographics, proved challenging. Then, they discovered the enchanting world of TikTok Shop, and everything changed. The Challenge: Reaching Gen Z & Millennials who crave authenticity. The Solution: Engaging Content & Community: → #NatureSpellGlowUp hashtag for user-generated transformations. ? → Spark Ads with user-generated content to amplify reach. → Collaborations with beauty enthusiasts & micro-influencers. → Live Shopping with experts & exclusive discounts. ? The Results: → Over 1 million orders & skyrocketing ROAS! → New demographics & thriving user-generated content community. → Household name recognition in natural beauty. Takeaway: The magic lies in connecting with your audience. ? Ready to write your own TikTok Shop success story? Book Your Free 30-minute Strategy Call Today! ?? https://lnkd.in/gCyVrRxU #TikTokShopSuccessStory #NaturalBeauty #CommunityGrowth #UGCMagic #LiveShopping #NatureSpellGlowsUp #FamilyBusiness #SocialMediaWins #GenZBeauty #AuthenticMarketing

AdAge's 'number of the week' for 1/8/24 is 71%. According to LTK’s 2024 Shopper Study, 71% of Gen Zers are more likely to try a brand or product after seeing a creator post about it, compared to 63% of all consumers. 3 more key takeaways: 1?? Nearly 7 in 10 (68%) of Gen Zers reported making purchases based on creators’ recommendations (versus 56% of the general population) in the same study.? 2?? TikTok is the platform most Gen Zers (over 60%) use when making purchases driven by creators’ posts. 3?? YouTube is the fastest-growing platform for creator-led shopping among Gen Z.? #influencermarketing #GenZ #creatoreconomy #influencercontentdrivesROI #brandconversions

Halloween-themed advertising campaigns provide a fascinating insight into the world of seasonal marketing. Some campaigns, rich with creativity and culturally relevant narratives, managed to capture the audience's spirit and engagement. Remember the minimalist yet impactful pumpkin displays that resonated with the ethos of simplicity and tradition? ?? Other campaigns, however, failed due to overused clichés or lack of connection with their target demographic. In this review, we delve into why certain ads soared while others sank. Learning from both can guide future campaigns toward innovation and success. Want to stand out in your next Halloween marketing venture? The key lies in authenticity and creativity. #MarketingStrategy #SeasonalAds #HalloweenInsights Visit us at www.sing-ads.com.sg

In the colorful playground of modern marketing, Gen Z and Millennials are like two spirited kids vying for the last slice of pizza at a party. This article dives into the delightful tug-of-war between these generations, exploring how their distinct styles shape marketing strategies. As Gen Z juggles TikTok trends like a circus performer and Millennials navigate the digital landscape with cautious optimism, we uncover the humor in their creative clash. Join us as we decode the secrets of crafting content that resonates with both generations, proving that when experience meets innovation, everyone gets a piece of the pie—unless, of course, someone eats it all first! Copyright ? 2024 If you’re still reading this, congrats—you’ve officially beaten the average Gen Z attention span. Feel free to quote us, but make sure to give credit; we’re all just recycling the same tired content anyway. And if you’re feeling generous, tag us on Instagram for some clout—because if we’re all heading for the digital abyss, we might as well look good doing it. Just remember: the only thing scarier than your feed is the thought of fading into obscurity without a single meme to show for it.