If Synthetic Diamonds Are ‘The Future,’ Why Are Prices Crashing? Synthetic diamonds were marketed as the future. But if they were truly a revolution, why are their prices plummeting? The reality is simple: synthetic diamonds only exist because natural diamonds do. Their very business model is built on blurring the lines between the two, creating confusion for consumers. But as awareness grows, the market is correcting itself. Jewelers are seeing the shift. Consumers are waking up. And natural diamonds are proving their lasting value. Is the synthetic diamond market losing its shine? What's your take?