Prairie Fresh的动态

Consumer preferences are changing, so convenience stores must adapt strategically. You can gain market share by embracing food service innovations and adapting to modern trends. Our latest blog tells you about the trends you should be watching closely. Link in bio! #Cstore #POS

Grocery Doppio recently published a report "State of Digital Grocery: Performance Scorecard H1 2024." "63% of shoppers said they did Recipe or Meal Planning discovery before making a purchase." Retailers: How are you supporting your shoppers on this part of their journey? Brands: How are you promoting your recipes close to the point of sale? Grocery Shopii's Recipe Retail Media platform is the single solution that solves for both. Download the full report - https://bit.ly/3YCeo6q #retailmedianetwork #reciperetailmedia #conversion #increasebasketsize #inspire #foodiefriday

From pretzels to pet food, store-brand goods are gaining on big-name brands: ‘Our food budget had exploded’ Goodbye, Chips Ahoy cookies and French’s mustard. Hello…Great Value, Private Selection and Signature Select. U.S. consumers are trying many tactics to cut their food spending: eating out less, buying less groceries and?ditching name brands. That is boosting lower-cost store brands, which last year claimed 22 cents out of every dollar spent in grocery stores—the largest share ever for so-called private-label products. National brands are still king in the U.S., making up 78% of overall food and beverage dollar sales, according to data from the market-research firm Circana. But store brands, manufactured by companies including?TreeHouse Foodsincrease; for such retailers as?Walmart and?Kroger, and are gaining ground, raising pressure on big food companies that have pushed their prices higher. #privatelabel #retail #groceryindustry MaryEllen Lynch Sally Lyons Wyatt Circana Jesse Newman Stephanie Stamm https://lnkd.in/egbCp4nr

Our goal has always been the same: get cold brew into the cup. Whether our buyer is a grocery store, a cafe, an office, or the consumer directly, we aim to fulfill a need-state. Consumers naturally fill needs with purchases that cross multiple channels. Any brand not embracing, and at least considering, the full spectrum of their consumers' experience is probably missing out on some key, differentiated opportunities. Meeting your customers where they need/want you is one way to gain an edge. #FoodAndBeverage #MultiChannelMarketing #CustomerExperience

Your C-store must offer more value than price and convenience to today’s consumers. How do you draw them in with a unique experience or value-added products like snack or dinner options??

It's crucial to balance innovation and creativity with operational excellence in the food retail industry. Prioritising the availability of premium products while ensuring consumer satisfaction is key. #FoodRetail #OperationalExcellence #ProductAvailability

Interesting article on how today’s stretched consumers are opting for lower cost store brands, which account for 22% of all grocery sales. With lower price points and improved quality perceptions, it’s getting harder and harder for brands to retain loyalty, especially in categories where it’s tough for consumers to really know the difference. I recall someone saying to me during some shopper research years ago, salt is salt isn’t it, why would it matter if I buy own label over a brand? That logic applies equally to all the ‘commodities’ like sugar, vinegar, rice, vaseline but also potentially to items like pretzels and pasta where the manufacturing process is not necessarily understood. So how can brands stay in consumers’ hearts and minds, and shoppers’ baskets, in this environment without relying on price promotion? I checked out my pantry and here are my four personal examples – what examples do you all have to share! ALEX’S HONEY – its local to the area I live in so tastes better and is more sustainable. PAUL NEWMAN SALAD DRESSING – tastes great and profits support children’s causes. BETTY CROCKER – it’s tradition, I grew up with this and so did my kids. BONNE MAMAN – it definitely costs more, but it is simply just better and delivers the quality every time.

Here's the optimized LinkedIn-style version: Understanding the U.S. Grocery Market: Diverse Shopping Landscapes The U.S. grocery market continues to evolve, reflecting changing consumer preferences and shopping behaviors. While supermarkets and supercenters like Walmart and Target dominate market share, the landscape is increasingly complex and nuanced. Key Market Segments: 1. Supercenters: Offering comprehensive shopping experiences with competitive pricing and broad product ranges. 2. Grocery Chains: Emphasizing quality, customer service, and community connections

Here's the optimized LinkedIn-style version: Understanding the U.S. Grocery Market: Diverse Shopping Landscapes The U.S. grocery market continues to evolve, reflecting changing consumer preferences and shopping behaviors. While supermarkets and supercenters like Walmart and Target dominate market share, the landscape is increasingly complex and nuanced. Key Market Segments: 1. Supercenters: Offering comprehensive shopping experiences with competitive pricing and broad product ranges. 2. Grocery Chains: Emphasizing quality, customer service, and community connections

Shoppers are seeking lower prices and healthier options, and Walmart is meeting the demand with its first major private-label expansion in 20 years. Their new grocery brand, bettergoods, features affordable, trend-forward items, including many tailored to various dietary needs, to make culinary experiences accessible to all. As the largest grocer by revenue, with nearly 60% of last year's U.S. sales from groceries, Walmart's introduction of bettergoods could drive earnings both in-store and online. Have you explored the bettergoods range yet?