?? Take a deeper dive into industry topics, trends, opportunities, and challenges with POSSIBLE masterclasses! Walk away with powerful insights and tactical strategies to up-level your marketing game. What's in store for 2025? Our very own Yasmin Melendez (VP, Content & Programming, POSSIBLE) shares what to expect in all 14 sessions over the course of two action-packed days! ??
???Marketers, get ready to level up!??? If you’re craving more tactical insights and strategies to stay ahead of the curve, look no further than the?Masterclasses at POSSIBLE. These interactive sessions are where trends are discussed, real-world case studies get unpacked, and you walk away with actionable strategies around?#AI,?#GenZ,?fan engagement,?#CTV, and more. With 14 sessions over 2 days, here’s this year’s lineup of Masterclasses: ???AI Advertising Alchemy: Trusted Data. Superior Performance. Real Outcomes ???Bringing AI to Life: Discover the #Innovation, Maximize the Outcome? ???Driving Engagement: Harnessing Driving Behavior #Data for Smarter Ad Campaigns? ???Everything, Everywhere, All at Once: The Future of Commerce & Creativity? ?????How GenZ Women Are Shaping the Future of Advertising? ????Omnichannel Innovation: Building a Winning Retail Media Network? ???Live Streaming in Sports: The Future of Fan Engagement? ???How to "Have A Moment": Mastering Branded Content with Tentpoles?? ???Contextual Advertising on CTV: A Year in Review? ???Maximizing the ROI of Creativity with AI & Immersive Storytelling? ???Brands at the Center of Joy: The Key to Driving Consumer LTV? ???Unlock Cookieless #Programmatic Inventory with Sustainable Identity Innovation?– ??Strategic #FanEngagement – How the Invisalign? Brand Wins with Athletes and Fans?? ???Beyond the Hype: How AI-Native #Marketing is Reshaping Growth A huge thanks to our incredible partners — DoubleVerify, Microsoft Advertising, Arity, R/GA, Albertsons Media Collective, Magnite, Paramount Advertising, Wurl, Shutterstock, Fetch, Intent IQ, Sparks, Start.io and Zeta Global — for bringing these insights to life! ???Which session or topic are you most excited about? #POSSIBLE2025 #ThoughtLeadership
LinkedIn Alum ? Marketer ? Experience Crafter ? Storyteller (New Yorker living part-time in St Petersburg, Florida)
1 周Excited to take a deeper dive into the industry's most timely topics!