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I always see billboards while driving and think to myself, “But did it?” The answer is that it depends—advertising isn’t a one-size-fits-all solution. The effectiveness of an ad depends entirely on its goal. ?? ??If the goal is brand awareness, you’re planting seeds. You’re creating recognition and trust for when the customer is ready to act. These billboards do a great job at raising awareness for the concept of advertising. They get drivers to acknowledge: "Yes, billboards catch attention." ??If the goal is sales, it’s a different story. Sales-focused ads need clear offers, strong CTAs, and actionable steps. Without those, it’s harder to drive conversions. The “Just Did” billboard? It works because it’s clear, simple, and memorable. But here’s the real question: 1. Can you recall the specific brand behind it? 2. Has a billboard like this ever enticed you to take action because of an offer? When designing campaigns, it’s crucial to start with the goal. What do you want to achieve—awareness, sales, engagement? The answer shapes the message, the placement, and how success is measured. So, what are your thoughts on these billboards? Do you think they “just worked,” or do they miss the mark? Let’s talk about it below! ??
Great breakdown of billboard effectiveness—it all comes down to intent. ?? At Marketplace Valet, we see the same principle apply across Amazon, Walmart, and DTC platforms. Branding-focused content helps build trust and recognition, while sales-driven campaigns need clear CTAs and conversion tactics.
This is so true! To find out if a certain campaign is working you always have to look at the specific marketing goals first.
Great marketing insight, Alisha Blue! Advertising for each goal requires a unique approach.