Playwire的动态

The Trade Desk, a leading independent ad tech platform, has acquired Sincera, a data provider that helps advertisers evaluate the quality of their ad placements, to enhance campaign performance and transparency across the advertising ecosystem. https://lnkd.in/dwUwFTq9 Mike O'Sullivan | Jeff Green

News Environments as a Safe and Effective Place for Advertisers with Business Insider In this episode of The Advertising Forum's Transparency Series sponsored by DoubleVerify, Jeannie (Gammon) Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible and trusted source of information, the need for greater transparency with brands and measurement tools, the role of advanced tech and measurement in understanding users and optimizing ad experiences, and the value of news environments for advertisers.

How can verification companies and publishers work together to monetize ad inventory? Learn how in the latest episode of The Advertising Forum’s Transparency video series. In episode 2, Marketecture Media’s Jeremy Bloom ?? and AdTechGod (?) interviewed Jeannie (Gammon) Olliver, the SVP of Revenue Operations at Business Insider, about how transparency can play a role in helping publishers increase their revenue while contributing to a healthier digital advertising industry. Watch the episode here: https://lnkd.in/eQSW3JcT We are proud to sponsor Transparency, a video series by The Advertising Forum, where industry leaders address key topics about digital advertising.

It’s critical that people in all media and marketing roles (and even those who simply collaborate with these disciplines) understand the basics of programmatic. The ad tech industry can be complex and full of jargon, allow us to spell it all out for you in our new Programmatic 101 course. It offers straightforward explanations covering all the basics, including a rundown of the technology providers and components that make programmatic advertising possible and how they fit together. Enroll to learn more: https://bit.ly/4ewCqop #TheTradeDeskEdge

I have watched the rise, the fall and the rise again of #adnetworks over the last 25 years - and what a rollercoaster it has been! If you want to know where ad networks have now landed and what their future holds in 2025, head to Limelight Inc. to download their whitepaper. The progress, the position and the possibilities of ad networks in 2025 is right there for you to have a good look at. Whether you are an advertiser, publisher or an #adtech pro, you're going to want to download it here: https://lnkd.in/e4bq7vPf ??

This perfectly highlights why #curation matters—advertisers gain smarter, more effective reach, and publishers unlock new revenue opportunities. At Mavern Media, we’ve built our approach around these principles, delivering tailored solutions that drive meaningful results for both sides of the equation. Thanks for another great breakdown on this topic Tim Peterson and Digiday.

Our case study unveils the exact formula that rocketed our monthly revenue by $210k!?Stop leaving money on the table!?https://lnkd.in/gsSt58GX Learn how to optimize your supply path for a +5% CPM boost and a +7% fill rate increase.?Download your copy now and unlock explosive ad monetization success! https://lnkd.in/gsSt58GX #SPO #AdStrategies

We're excited to announce our partnership with Foxcatcher. This collaboration makes Foxcatcher’s Worldview platform available to programmatic advertisers for the first time, via an integration with PubMatic’s Connect. Learn more: https://lnkd.in/eSYk5pUx

Don't let Big Tech tell you where your ad dollars should go. Run your ad campaigns on your terms. With our platform, you decide where your ad spend goes. Learn more: https://bit.ly/3TCHWOa

Q4 is here—the most exciting time of the year for publishers!?? https://bit.ly/3NyTEpE With advertisers competing harder than ever for user attention, now’s the perfect opportunity to maximize your ad revenue. Don't miss these top tips to make the most of the final push and boost your earnings!??