Planwell的动态

5 Event Marketing Best Practices To Implement For Your Next Campaign written by Christina Anderson https://bit.ly/3RQpxxa

5 Event Marketing Best Practices To Implement For Your Next Campaign written by Christina Anderson https://bit.ly/3RQpxxa

An effective event marketing timeline is crucial for ensuring the success of any event. By carefully planning each phase of the event promotion process, organizers can maximize attendance and create a memorable experience for participants. Building awareness, engaging the audience, and executing a strong follow-up strategy are all integral elements that should be mapped out well in advance. Learn more about creating a successful event marketing timeline at https://buff.ly/45XUvrB .

5 Event Marketing Best Practices To Implement For Your Next Campaign written by Christina Anderson https://bit.ly/3RQpxxa

5 Event Marketing Best Practices To Implement For Your Next Campaign written by Christina Anderson https://bit.ly/3RQpxxa

5 Event Marketing Best Practices To Implement For Your Next Campaign written by Christina Anderson https://bit.ly/3RQpxxa

Attendees are often overwhelmed, tired, and bombarded with sales pitches. Providing a positive experience makes all the difference, whether it’s a welcoming beverage station like Blues Wireless provided, or a memorable brand activation. Most importantly, having a well-trained booth staff who can engage in meaningful conversations is key. I have been to many events where the exhibits look great, but they lack substance. Attendees stop by, grab a brochure or a pen, and move on. It’s a missed opportunity to connect. How are you elevating your event marketing this year? I’d love to hear what’s worked for you. #experientialmarketing

I saw a post from Becca Chambers ?that got me thinking about the “hills” I’ll always defend when it comes to event strategy, marketing, and management. Events are more than just logistics and networking—they are strategic experiences designed to drive engagement, amplify your brand, align stakeholders, and deliver measurable outcomes. Here’s where I stand on the hill: ?? A clear event strategy is non-negotiable. ?? Events are measurable pipeline drivers, not just a have-to. ?? Event marketing deserves a seat at the revenue table. ?? Data from events drives real business outcomes. ?? Events are a key slice of the marketing pie, not an afterthought. ?? The attendee experience is as important as the content. ?? Swag scans ≠ engagement. ?? Trusted partners make all the difference—alignment, collaboration, and flawless execution are everything. Clear goals and alignment across stakeholders turn great ideas into impactful results. What are the “hills” you’ll defend when it comes to events? Better yet, let’s start a trend! Copy this message and share your key non-negotiables in your area of expertise. Don’t forget to tag and give credit to the person whose post inspired you to reflect and share.

Are you checking off all 14 strategies to increase event attendance? As we wrap up the school year, it's time to think about what worked -- and what didn't work in your event marketing. https://bit.ly/4duLUAB

Seeking anecdotal intel from event marketers/event marketing adjacent professionals. What are some of your go-to winning moves for audience engagement and lead gen pre-, during-, and post-event? #eventmarketing #tradeshows #eventmarketingstrategy