?? New Article: "The Power of Google Local Services Ads for Home Service Businesses" By Drew Rigler, Founder & CEO of Planet 8 Digital After 25+ years in digital marketing, I've seen what truly works for home service businesses. Google Local Services Ads are revolutionizing local marketing, but there's a catch many don't know about: your phone answer rate directly impacts your success. Our data shows businesses missing calls see up to 40% fewer leads while paying more per lead. But when managed correctly, LSAs deliver pre-qualified leads at a fraction of traditional advertising costs. Want to learn how top contractors are maximizing their LSA performance? Read the full article on our website or contact us today: https://lnkd.in/eskw3eta ?? 215-515-5188 ?? [email protected] #LSAs #GoogleLocalServicesAds #LocalServicesAds #DigitalMarketing #HomeServices #GoogleAds #Contractors #Planet8Digital #DrewRigler
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?? New Article: "The Power of Google Local Services Ads for Home Service Businesses" By Drew Rigler, Founder & CEO of Planet 8 Digital After 25+ years in digital marketing, I've seen what truly works for home service businesses. Google Local Services Ads are revolutionizing local marketing, but there's a catch many don't know about: your phone answer rate directly impacts your success. Our data shows businesses missing calls see up to 40% fewer leads while paying more per lead. But when managed correctly, LSAs deliver pre-qualified leads at a fraction of traditional advertising costs. Want to learn how top contractors are maximizing their LSA performance? Read the full article on our website or contact us today: https://lnkd.in/eMXerRyQ ?? 215-515-5188 ?? [email protected] #LSAs #GoogleLocalServicesAds #LocalServicesAds #DigitalMarketing #HomeServices #GoogleAds #Contractors #Planet8Digital #DrewRigler
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?? New Article: "The Power of Google Local Services Ads for Home Service Businesses" By Drew Rigler, Founder & CEO of Planet 8 Digital After 25+ years in digital marketing, I've seen what truly works for home service businesses. Google Local Services Ads are revolutionizing local marketing, but there's a catch many don't know about: your phone answer rate directly impacts your success. Our data shows businesses missing calls see up to 40% fewer leads while paying more per lead. But when managed correctly, LSAs deliver pre-qualified leads at a fraction of traditional advertising costs. Want to learn how top contractors are maximizing their LSA performance? Read the full article on our website or contact us today: https://lnkd.in/eJrmkKq7 ?? 215-515-5188 ?? [email protected] #LSAs #GoogleLocalServicesAds #LocalServicesAds #DigitalMarketing #HomeServices #GoogleAds #Contractors #Planet8Digital #DrewRigler
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?? New Article: "The Ultimate Guide to Google Local Services Ads: Why They’re Essential for Home Service Businesses" By Drew Rigler, Founder & CEO of Planet 8 Digital After 25+ years in digital marketing, I've seen what truly works for home service businesses. Google Local Services Ads are revolutionizing local marketing, but there's a catch many don't know about: your phone answer rate directly impacts your success. Our data shows businesses missing calls see up to 40% fewer leads while paying more per lead. But when managed correctly, LSAs deliver pre-qualified leads at a fraction of traditional advertising costs. Want to learn how top contractors are maximizing their LSA performance? Read the full article on our website or contact us today: https://lnkd.in/eMXerRyQ ?? 215-515-5188 ?? [email protected] #LSAs #GoogleLocalServicesAds #LocalServicesAds #DigitalMarketing #HomeServices #GoogleAds #Contractors #Planet8Digital #DrewRigler
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If you're in the trades or home improvement business, don't spread your Google Ads budget too thin! Focus your spending on the highest-value keywords to maximize your ROI. Need more advice on optimizing your budget? Get in touch with us today! https://vastly.com.au #lexfromvastlydigital #googleadsbudget #targetmarket #trades #homeimprovement #tradesandservices #AdSpendEfficiency #GoogleAdsTips #MarketingStrategy
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The Power of Google My Business for Small Businesses ?? Did you know that 90% of consumers search on Google before visiting a local business? ?? Optimizing your Google My Business (GMB) listing is crucial for driving more customers to your door. Our data shows that complete GMB profiles get 7X more clicks than incomplete ones. ?? Unlock the full potential of your GMB listing with our expert tips. Comment below to get a FREE GMB optimization report for your business! ?? #GoogleMyBusiness #LocalSEO #SmallBizTips #DigitalMarketing Reach out to us today to get a FREE GMB optimization report and take your business to new heights! ??
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Pay-Per-Click Advertising: A Small Business Guide Small businesses thrive with PPC advertising; discover strategies to maximize ROI and drive growth – learn more about essential tactics and best practices now!
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?? Maximizing Local Visibility with Google My Business (GMB) ?? If you’re not using Google My Business (GMB) to its full potential, you’re leaving valuable local traffic on the table. Your GMB listing isn’t just a directory entry—it’s your digital storefront! Here are some tips to get the most out of it: 1?? Complete Every Field: Make sure your business hours, phone number, and website link are accurate. Businesses that provide complete information are 2.7x more likely to be considered reputable. 2?? Use High-Quality Photos: Show off your location, products, or happy customers! Listings with photos receive 42% more requests for directions and 35% more clicks to websites. 3?? Encourage Reviews & Engage: Ask your loyal customers to leave feedback and be sure to respond, whether it’s positive or negative. This builds trust and improves ranking, showing you care about each interaction. 4?? Focus on Keywords: Incorporate relevant keywords in your description to help you appear in searches that match your business’s services or products. ?? With 70% of consumers looking online before visiting a business, a polished GMB listing drives foot traffic, phone calls, online bookings, and even SEO benefits. #GoogleMyBusiness #LocalSEO #CustomerExperience #MarketingTips #GMBOptimization
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?? If You Don't Have a Good Budget, Stop Running Google Ads! ?? Last week, I had a conversation with a client in Australia who wanted to grow their roofing business with Google Ads. → They had high expectations—15 conversions per day. → But their daily advertising budget was only $30. That is not possible at all. Because its cost per conversion is around 7-8$. He had no idea about the budget. If you are also suffering from such confusion then I am sharing an approximate idea for you. Remember: Quality advertising costs money. ?? What should you do? - Check the keyword's Bottom of Page Bid and Top of Page Bid. - If it ranges from $3 to $7, consider budgeting around $4 to $5 per click. - To achieve 10 conversions daily, you’ll need to budget approximately $40-50 daily (estimated). Arrange your plan accordingly. If you’re not ready to invest, take the time to prepare! Let’s connect and discuss how to make your advertising budget work for you! ?? #GoogleAds #DigitalMarketing #Advertising #Budgeting #PPC
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Again Overspend Issue Came with My Client?? Recently, a client approached me concerned about unexpected billing discrepancies on Google Ads. Despite setting a daily budget of 500, they were billed 999 for the past two days, which caused confusion and concern. It’s crucial for beginners in digital advertising to understand how ad platforms like Google Ads manage budgets. Unlike daily budget settings, which can vary day-to-day, Google Ads operates on a 30-day billing cycle. This means that while some days may spend less than your set daily budget, others may reach up to double that amount. However, over the course of a month, your total spend will not exceed your daily budget multiplied by the average number of days in a month (about 30), ensuring predictability in your maximum expenditure. This experience underscores the importance of getting familiar with ad platform algorithms and billing mechanisms before starting campaigns. Understanding these details allows you to efficiently manage budgets and refine your advertising strategies for more effective outcomes. #DigitalAdvertising #GoogleAds #BudgetManagement #AdPlatformInsights #BusinessTips #AdvertisingStrategy
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