Pizza Hut Australia的动态

In our journey with clients, our role often expands beyond just email marketing. In many cases, there’s less focus solely on email and more focus on the overall strategy of their business. Gaps, complexities and opportunities. In e-commerce, one size never fits all. Each product, each industry, has its own unique customer journey. Some are short and take little cognitive effort. Others are longer and need nurturing. Take luxury furniture for example. It’s unlikely that you’ll jump onto a website and purchase such a high-ticket item in the blink of an eye. These purchases often require a longer contemplation period, a dance of desire perhaps.. And likely some justification before the final leap. The journey from browse to purchase is rarely a straight line. It's a web of paths shaped by the product and industry at hand. Let’s stick to the topic of selling luxury furniture online. What may we need to focus on? Well, it’ll likely take a multi angle approach. An approach where both copy and design play pivotal roles. Copy: The Storyteller ?? In the world of high-ticket items, every word counts. The copy isn't just about listing features; it's about telling a story that aligns with the aspirations and lifestyle of the prospective buyer. Luxury furniture is a want not a need. It's about painting a picture where the piece of furniture isn't just an object but a key to achieving a desired way of living. This narrative needs to weave through every touchpoint. The copy’s job is to make the product seem not just desirable, but logical. Design: The Look of Luxury ??? Equally crucial is the design aspect, where visuals speak louder than words. Here’s some pointers: ?? Showcasing Craftsmanship: Highlight the intricate details and superior craftsmanship that set luxury furniture apart. ?? Lifestyle Imagery: Use high-resolution photos that place furniture in aspirational settings, selling a lifestyle, not just a product. ?? Design Consistency: Ensure a cohesive aesthetic across all platforms, reflecting the brand's luxury status. ?? Immersive Experience: Create interactive elements like 360-degree views or AR integration, allowing customers to envision the furniture in their own space. ?? Emotional Connection: Use visuals that evoke emotions, making the furniture resonate on a personal level with potential buyers. The above is how design and copy can combine in the example of high-ticket furniture ??? But the principles remain the same regardless of industry. Compelling copy and captivating design are the key ingredients to selling anything online. Together they can engage, persuade and ultimately, convert! P.S. Be very clear about the delivery information and touchpoints. #ecommerce #dtc #digitalgap

?? Email Marketing Design Tips ?? A clean, visually appealing email can significantly drive engagement. But what design elements are essential for an effective email? Let’s dive into some key tips backed by data: The 3 C’s of Layout: Clean, Clear & Concise??? A well-organised, simple layout helps readers quickly grasp your message. Emails with a clear and concise layout have a 24% higher click-through rate (CTR) than cluttered designs. Avoid excessive text and focus on key points with ample white space for readability.? Source: HubSpot Responsive Design ?? With 61.9% of email opens occurring on mobile devices, ensuring your emails are mobile-friendly is crucial. Responsive design adjusts your email layout based on the device, providing an optimal viewing experience whether on a smartphone, tablet, or desktop. Source: Campaign Monitor Eye-Catching & High-quality Visual Assets ?? Including relevant and high-quality images can boost up to 42% of email engagement. Visuals should support your message, not overwhelm it. Use images to break up text, illustrate points, and create visual interest, but maintain a balance to ensure your email remains focused and easy to navigate.? Source: Venngage Consistent Branding is Key ?? Consistent use of brand colours, fonts, and logos can significantly enhance brand recognition and trust. Emails with consistent branding see improved CTR by up to 28%. This consistency helps reinforce your brand identity, making your emails instantly recognisable to your audience.? Source: Lucidpress Compelling Call-to-Actions (CTA) ?? A clear and compelling CTA is essential for driving conversions. Emails with an effective CTA can increase click rates by 371% and sales by 1617%. Ensure your CTA stands out using contrasting colours, strategic placement, and action-oriented language that prompts readers to take the desired action.? Source: WordStream Additional Tips ? Using Readable Fonts: Use easy-to-read fonts and maintain a hierarchy with headings, subheadings, and body text. Avoid using too many different fonts, which can make your email look unprofessional and cluttered. Understanding Colour Psychology: Leverage colour psychology to evoke emotions and influence behaviour. For instance, blue can convey trust and professionalism, while red can create a sense of urgency. Utilising Interactive Elements:? Add interactive elements like buttons, GIFs, videos, or carousels to increase engagement. Interactive content can make your emails more dynamic and engaging, encouraging readers to interact with your message. What design elements do you think are essential for an effective email? If you need an email marketing design makeover, our design and email marketing team would be happy to chat! Contact Seed | B Corp? Performance Marketing Agency today. #EmailDesign #MarketingTips #EmailMarketing #EngagementBoost #DesignMatters

BRANDING in Direct Sales/Network Marketing and how to make sure you're not overseeing one of its most influential parts few even consider. One element will impact your branding beyond anything you "look and feel" can handle. I think you'll agree. Branding is something that should go way beyond the look and feel of your logo, colors, look of product, collateral and website. Companies spend so much money and resources into those before they invest into the one thing that can make them irrelevant. In fact, it is so important that it can overcome a less-than-glamorous labeling and packaging. You know how sometimes a person does something that's quite unsurprising to us and we immediately think: "yep, that's perfectly on brand for them."? Yes, it's not always about design, slogans and personalities. I'm talking about the experience customers (independent distributor and retail customers) have when they use the company's products. Experience is as much a part of the products as the ingredients themselves. Having in depth experience, I promise you this is how people think. Everything from the moment they log into your website or call Customer Service, all the way until they consume the product. Not enough emphasis is placed on this crucial part. Because of space I can't go into deep details but I'll give you a few bullet points to consider and reflect about the experience your customers are having. Hopefully everything checks out: 1. How easy is it to log in and purchase? Do they have to go through 12 different pages, scroll, scroll, scroll and deal with industry lingo? 2. What's the customer service experience like? Length of call queue, level of courtesy, capability and knowledge from the reps. 3. Packaging and shipping. Are your customers getting their orders consistently adequately fast and consistently without damage? 4. Opening product. Do they need long nails, super grip or special tools to access the contents of the product? 5. Accessing the product. How user-friendly is it? How well does the container work? Can you easily access the product? Does the bottle do what it's supposed to? Is it unnecessarily complex? 6. Using the product. Does it taste good or horrible? Does it smell bad? Is it messy? These are 3 points that carry more weight that a lot people imagine. It doesn't matter how great a product is and what it does if clients can't stomach it or can't easily and readily use it. Do you see how missing on a few of this points can brand your company? You could create a brand that transcends the effect of beautiful colors, a modern design and a sophisticated look. Your brand could become "great products that don't sell more than once" or "great products that always arrive broken" or "great products but a pain to use". Let's not forget the role that the experience plays in dictating how the public will perceive and brand your company. #branding #brands #experience #brand #productexperience #networkmarketing #directsales #dsa #mlm

Dear Connections, We have a pioneering role for a Marketing Manager with a well know Luxury Brand. Experience - 6 to 7 years Working - 6 days (Alternate Saturday Off) Location - Worli Job Description: 1. Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy that aligns with the overall marketing and business objectives. 2. Lead Generation: Generate leads through various digital channels, such as email marketing, social media, PPC advertising, SEO, and content marketing. 3. Brand Awareness: Increase brand awareness and visibility in the digital space through effective content marketing, social media, and online advertising campaigns. 4. Website Management: Oversee the organization's website to ensure it is user-friendly, up-to-date, and optimized for search engines. 5. Content Marketing: Plan and execute content marketing initiatives, including blog posts, videos, infographics, and other forms of content to engage the target audience and drive traffic. 6. Social Media Management: Manage and grow the organizations presence on social media platforms, including creating content, responding to comments, and tracking performance. 7. Email Marketing: Develop and manage email marketing campaigns, including segmenting the audience, crafting compelling emails, and analyzing email campaign performance. 8. Search Engine Optimization (SEO): Optimize the website for search engines to improve organic traffic and search engine rankings. 9. Pay-Per-Click (PPC) Advertising: Plan and manage PPC campaigns on platforms like Google Ads and social media advertising to drive traffic and conversions. 10. Data Analysis: Utilize analytics tools to measure the performance of digital marketing campaigns and make data-driven decisions for improvement. 11. Budget Management: Manage the digital marketing budget efficiently to maximize ROI and achieve marketing objectives. 12. Competitor Analysis: Monitor and analyze the digital marketing efforts of competitors to identify opportunities and threats. 13. Conversion Rate Optimization (CRO): Continuously optimize the user experience and content to improve conversion rates on the website and other digital touchpoints. 14. Marketing Automation: Implement and manage marketing automation tools and workflows to nurture leads and streamline marketing processes. 15. Team Management: If applicable, lead and mentor a team of digital marketing professionals to ensure they meet their individual KPIs and contribute to the overall marketing goals. 16. Compliance and Privacy: Ensure that digital marketing efforts comply with relevant laws and regulations, including GDPR or CCPA, as applicable. Interested candidates kindly share your updated resume on?[email protected] #marketing #marketingroles #marketingmanager Foram Buch Nidhi Velani Lini Jaison priyanka kirtee Rohan Joshi Nazim Sayyed Ashwini Bhandari Anisha Ambilissery Isha Patel Sapna Jatav Neeta Puthran Iona Dsouza

Graphic Design in Email Marketing: Visual Communication

B2B Branding; Implementing and Developing strategies Introduction to B2B Branding The world of B2B branding is where businesses are not just selling products or services but building relationships and trust with other companies. In this fast-paced digital era, standing out from the crowd is more crucial than ever. Stay tuned as we delve into the realm of B2B branding strategies, uncovering how to create a strong brand presence that resonates with your target audience and drives business growth. Let's unlock the power of branding in the realm of business-to-business interactions! Understanding the Importance of B2B Branding B2B branding is the backbone of any successful business-to-business company. It's not just about a logo or colors; it represents the reputation, credibility, and trustworthiness of your brand in the eyes of other businesses. In the competitive world of B2B industries, having a strong brand can set you apart from your competitors and attract potential partners or clients. It helps create a lasting impression and build relationships based on reliability and quality. A well-defined B2B brand strategy ensures consistency across all touchpoints, from your website to marketing materials to customer interactions. This consistency builds recognition and reinforces your value proposition in the minds of other businesses. By investing in B2B branding, companies can increase their perceived value, command higher prices for their products or services, and ultimately drive revenue growth. It's not just a nice-to-have; it's a strategic necessity for long-term success in today's marketplace. Developing a Branding Strategy for B2B Companies When it comes to developing a branding strategy for B2B companies, it's crucial to start by clearly defining your brand identity. This involves understanding your company's values, mission, and unique selling propositions that set you apart from competitors. Next, conduct thorough market research to identify your target audience and their specific needs and preferences. This will help tailor your branding strategy to resonate with potential clients in the B2B space. Once you have a solid understanding of your brand identity and target audience, create a consistent visual identity across all marketing channels. This includes elements such as logo design, color palette, typography, and imagery that reflect your brand personality. Moreover, establish clear messaging that communicates the value proposition of your products or services effectively. Your messaging should be compelling and address the pain points of potential B2B clients while showcasing how your offerings can solve their problems. To continue reading visit: https://lnkd.in/dPeWmdNV #B2B #B2BBranding #articlewriting #articlewriter #blogpost #medium

Face-to-face marketing remains a potent force in the post-pandemic landscape due to its unique advantages over digital strategies. While digital marketing has become ubiquitous, it often struggles to cut through the clutter of thousands of ads bombarding consumers daily. Face-to-face interactions, on the other hand, provide a level of communication that is difficult to replicate digitally. Nonverbal cues such as handshakes, smiles, eye contact, and body language play a crucial role in effective communication and building relationships with customers. This direct interaction allows salespeople to better understand customer needs and provide tailored solutions, leading to increased trust and brand loyalty. Moreover, face-to-face marketing offers a multi-sensory experience that digital platforms cannot match. Customers can see, touch, hear, smell, and even taste products, enhancing their overall perception and likelihood of making a purchase. This sensory engagement helps prevent buyer's remorse and fosters a deeper connection with the brand. Additionally, face-to-face meetings help in avoiding miscommunication, as salespeople can gauge prospects' emotions, interest levels, and comprehension through visual and auditory cues. This level of clarity and engagement is particularly crucial when closing sales deals. One of the most effective ways to leverage face-to-face marketing is through business exhibitions or trade shows. These events bring together a large number of potential customers within a short period, all seeking product information or intending to make purchases. By participating in such events, businesses can capitalize on the power of face-to-face interactions to communicate effectively, understand customer needs, build brand loyalty, provide a multi-sensory experience, and avoid miscommunication, ultimately driving business growth in the competitive market landscape. The ASEAN+ BUSINESS EXPO organized by DhuMall is the premier business event that unites professionals, executives, and entrepreneurs from various industries and regions worldwide. This unique expo promises a plethora of opportunities to facilitate your business's growth and success, offering not just exhibitions but also a diverse range of 10 interactive events including talks, forums, workshops, seminars, business matching, and networking. At this expo, you'll have a significant chance to showcase your offerings directly to decision-makers through face-to-face interactions. The event provides an outstanding platform for creating a branded booth with captivating features like pop-up displays, banners, digital signage, and more, enhancing your brand's visibility and recognition. The ASEAN+ BUSINESS EXPO is a catalyst for maximizing sales, establishing a database of sales leads for potential future business, exploring new partnership and collaboration prospects, conducting market research, and much more.

Job Title: Marketing Specialist Company: Beananza Location: Heliopolis, Cairo What We’re Looking For: We are seeking a highly motivated, creative, and data-driven Marketing Specialist to join our energetic team. The ideal candidate will have a strong grasp of both digital and offline marketing strategies, with a flair for creativity and a deep understanding of the coffee industry. As a Marketing Specialist at Beananza, you'll have the opportunity to shape our brand, engage with a vibrant audience, and drive customer acquisition and sales growth through effective marketing campaigns. Key Responsibilities: Brand Strategy: Develop, refine, and execute comprehensive brand strategies that align with Beananza’s vision and communicate our values across all touchpoints. Integrated Marketing Campaigns: Design and launch multi-channel marketing campaigns that resonate with our audience, both online (social media, email, website, SEO) and offline (events, PR). Content Creation: Craft engaging and original content, including social media posts, blog articles, product descriptions, and email newsletters, that captivate our audience and strengthen brand loyalty. Market Research: Conduct thorough market research to uncover emerging trends, analyze competitor strategies, and gather insights into consumer behavior to inform marketing decisions. Digital Marketing Management: Oversee relationships with external digital marketing partners/agencies to ensure the optimization of digital channels, including performance marketing, SEO, and paid advertising. Data & Analytics: Monitor and assess the effectiveness of marketing initiatives through performance metrics, tracking ROI, and using insights to improve ongoing and future campaigns. Public Relations & Media: Establish and nurture relationships with media outlets and influencers to enhance our brand’s visibility and build a strong public presence. What You’ll Bring: Education: Bachelor’s degree in Marketing, Communications, or a related field. Experience: 3+ years of experience in marketing, preferably within the food and beverage industry. Prior experience in the coffee sector is a big plus! Skills: Strong understanding of digital marketing tools, platforms, and strategies (social media management, performance marketing, SEO, SEM, Google Analytics). Exceptional communication skills—both written and verbal. You know how to tell a story that captivates and connects with an audience. Creative and analytical mindset—you’re able to think outside the box, but also use data to back up your decisions. Attention to detail—you ensure no small detail is overlooked. Passion for coffee—a true love for coffee and a desire to dive deeper into the industry will set you apart. Perks & Benefits: Competitive salary and benefits package. Opportunities for professional development and growth. Work in a fun, dynamic, and coffee-loving environment.

### Boost Your Business with Expert Email Marketing and Stunning Graphic Design Are you looking to elevate your brand and drive more engagement with your audience? Look no further! With my specialized skills in email marketing and graphic design, I can help your business reach new heights. #### Why Choose My Services? **1. Targeted Email Campaigns:** - Craft personalized and compelling email campaigns that resonate with your audience. - Optimize your email content for higher open rates and conversions. - Utilize data-driven strategies to segment your audience and tailor messages accordingly. **2. Eye-Catching Designs:** - Create visually stunning graphics that capture attention and convey your brand’s message. - Design email templates that are not only beautiful but also functional and responsive on all devices. - Develop cohesive branding elements that ensure consistency across all your marketing materials. **3. Results-Driven Approach:** - Track and analyze campaign performance to continuously improve results. - Implement A/B testing to identify what works best for your audience. - Use insights to refine your strategy and achieve better ROI. **4. Comprehensive Support:** - From initial strategy to execution and analysis, I handle it all so you can focus on your core business. - Provide ongoing consultation to ensure your email marketing stays ahead of the curve. - Offer flexible packages tailored to meet your specific needs and budget. #### Let's Grow Together! Whether you're a small business looking to increase brand awareness or an established company aiming to boost sales, my email marketing and graphic design services are designed to help you succeed. Let's create campaigns that not only look great but also deliver outstanding results. **Contact me today** to discuss how we can take your business to the next level. Together, we can make your brand shine and your business grow.