Pivot Point International的动态

Transcript

But the challenge is that a lot of people get lost in those first few years. And it's probably the same across a lot of different things. I mean, I was an English major. Did I end up I, I wasn't, I was an English major. But if you were, you end up using it or if you studied this. And, and it's not just getting the right people into this industry and by the right people, it's, it's kind of self select as people really want to do this and they kind of have a sense of what this career is like and they realize that. I may spend a fair amount of time standing or I may spend a lot of time with people and people may be asking me for my opinion and to be creative. And if I don't feel comfortable with these things, maybe this isn't the best career for me. But understanding what this career offers and, and then understanding that I'm gonna get out of this, what I put into this. And yeah, I'm going to work really, really hard and I'm going to set myself up for success. You know, by having a job, you're proving that you're reliable. You're showing up for something on a regular basis. Their understanding how business works to a certain extent. These are things, and you and I have talked about these. These are things that are really, really important. And there are probably people just like there are people who go to college because I don't know what I want to do, so I'm just gonna go to college. There are probably people who felt the same way about beauty school. I'm not ready to figure out what I want to do. You have. But you know, they're willing to accept me and I'll figure out the finances. So that's what I'm going to do. And it's like anything else, making sure that people have the right information. And, and part of that is being very direct and very honest with them about the realities of all this. You know, the the universe will then align. So it used to be there was a limited amount of information. So to a certain extent, you were the content creator, you were creating how you presented this to students. Now there's too much information. And the challenge is that the students don't have the experience in the industry or in life to really decide what's important and what's not. So you've got from a content creator. Content curator and being a content curator means you have to be able to discuss those different things with your classroom and explain which of these are good and why they're good and which of these perhaps are not so good and why they're not so good. And it's definitely not a talking down conversation. It's gotta be an active conversation respecting their perspective and where they're coming from, vice versa. And I think it's it's very, very difficult coming from a world where most. Things were topped down. To a world where things are tapped down, but they're also bottom up and they're also coming in from the sides. Yeah, I mean, I don't disagree. I I think that's more like the words you choose, the tone you take. But what what I don't know that that necessarily addresses like, OK, for example, say I teach classes, like when someone chooses to pay to come to my class, they're choosing to learn from me and I need to be able to answer all their questions. I also need to know when the time is like. I just want, I understand that you learn all these other, you've seen all these other ways, but for this class, I want you to do it this way. You can do it any way you want, but I want you to see what happens when you do it this way. And if you really, really want to try it another way, why don't you do it this way on one side and this way on the other or something like that? But at the end of the day, like I'm, I'm like, I'm here to teach a specific course. Well, we're, we're talking about two complementary but different things. I mean, when people go to school. They're making the choice to go to school. They're not necessarily making the choice. You know, I might wanna go for esthetics or I might wanna go for for cause. But essentially they're picking that when they're picking you, they're picking you because of you. So it's a very, so it's a lot easier for you to say that because they have voted with their feet that they want to see what you have to say. And there are always people who some people just want to go hear music and some people say no, no, no. I'm gonna pay a lot more in travel because I wanna hear this band because they're that much better. And life is a combination of both. Now what I can tell you is that Beauty Changes Lives did research when we really started working on this industry education slash advocacy type of campaign. And what we found was that people who stuck with this business for like 3 to five years working ostensibly full time and full time has changed. They used to be 38 hours and with 32. Now it looks like full time is more or less 26 hours. But people who stuck with it and this was their primary. Focus for that long tended to stick in the industry and not only stayed in the industry, they were very, very happy about being in the industry. They felt that compared to their not their customers, but their friends and their family, that they had a better job, that they were making a fair amount of money and they enjoyed what they were doing more. But the challenge is that a lot of people get lost in those first few years. That being said, the research we've done and research other people have done indicates that perceptions have changed pretty significantly. So the expectation is if we do a good job telling our story, that we can impact behaviors. And it's not just getting more people in our industry, it's getting the right people in our industry. It's getting people in this industry who found found a career. Really aligns with what they care about and who are going to be committed. And one of the things I've always loved about this industry is it's really all about you. If you're focused and you're serious and you work hard, you can be incredibly successful in a lot of different ways. In terms of lots of friends and support mechanism, in terms of lots of freedom in in in terms of lots of money. If you're not motivated and you don't do a lot, you're not going to accomplish a lot. And it's not that different from most other types of jobs or careers.