When the tea is hot, it’s HOT. ?? Our co-founders Shannon Jones and Yadira Harrison sat down with Michelle Lawrence for an episode of The Clios’ #BlackTea ?? spilling their POVs on business, experiential marketing, and what the best clients have in common... Here’s a sip: ? Relationships are a superpower. ?? When Shannon and Yadira founded Verb, they gave themselves 100 days to get it off the ground. They signed 3 clients in the first week. How? By being real and connecting with marketers and helping them achieve their goals. Being relationship-first allows Verb to bypass the “prove it” stage and get down to BUSINESS. ? Don’t fear the comments section. ?? The best part of launching an activation is seeing how the public reacts! When someone sends you a good meme, you feel seen and understood. That’s the ultimate goal of a Verb experience, too – to make the brand’s community feel seen and a part of the work so they can’t wait to talk about it! ? It’s not about logos, it’s about people. ?? We talk a lot about being visionary partners for visionary leaders, but really, we want to work with good people where there’s a sense of respect and trust. People who aren’t afraid to try something new that doesn’t have 100 case studies and who pass our vibe check. Logos alone aren’t doing all that. Check out the full piece conversation here if you love a good industry hot take: https://bit.ly/3AgC5Yb Bonus points if you drop a meme that made you feel seen in the comments ??
You gals are on ??????????!!!
? get it while it's hot.
this. ??
? ?? love it!
Boom!
KILLER headline! Excited for this episode Michelle Lawrence ??
operations manager @ verb. | leadership assistance, sustainable workflows, collaboration. | CSM, CSPO | will also talk about bees.
1 周Yes, yes, yes to all of this! ?? Fantastic interview ??