Peyton Resource Group的动态

Assessing the performance of advertising agencies can be quite complex. I tell clients that the most important issue is to have clear and actionable data. Both qualitative (interviews, if possible), and quantitative (using?AgencyApprAIse, of course!). That said, here are some common challenges and how to address them:

My latest Substack post: The Value of Mid-Year Appraisals Mid-year appraisals offer a golden opportunity to look back at the first half of the year and plan for the rest. They reveal what's working, what isn't, and where improvements can be made. This is especially vital in the ever-changing world of digital marketing where trends and tech evolve swiftly. www.agencyappraisal.com Association of National Advertisers 4A's American Advertising Federation ProcureCon US In-House Agency Forum (IHAF) #agencyassessment #agencyappraisal #agencyevaluation #marketing? #procurement #marketingprocurement #marketingoperations #marketingtransformation

Proximity to the searcher plays a crucial role in local search rankings. If a business is physically closer to the searcher, it has a higher chance of ranking above competitors located further away. Building up the authority of your profile and increasing visibility can be achieved by having more verified listings in multiple locations. #LocalSearchRankings #ProximityMatters #VerifiedListings #IncreaseVisibility

I am excited to be hosting 's second APSCo webinar talking through the importance of knowing and understanding your recruitment spend ROI. Doing more with less have never been as important, and knowing and utilising this data set in particular is key to achieving this. The date is Thursday 14th November @ 11:00 a.m. APSCo members click on the link below to register. We will be chatting through how by utilising data available to you you can measure ROI on your media spend, and make the decision to help you get more for less. We will outline all the tools and data and reports available to you to understand your ROI and what and how you can use this data to improve your business. Register on the link below: #Apsco #apscoadvancedmedia #recruitmentadvertising #roi https://lnkd.in/e8RzaxAa

Conducting local search audits comes with numerous benefits, including improved search rankings and increased traffic. Find out how these audits can help your business thrive. ?? #SearchBenefits #LocalAudit

New Business Wins in a Challenging Market! Did you know that last year was almost as tough for agencies as the first COVID year? Discover how to win new business even in challenging times! In my latest article, I share insights from the 13th edition of the Benchpress survey, including the biggest challenges agencies face today and practical strategies to overcome them. Learn how to audit your new business process, set clear expectations, and create laser-sharp proposals that win clients. Don’t miss out on these valuable tips! Read the full article (Link in Comments) #AgencyLife #BusinessGrowth #NewBusiness #MarketingStrategies #ClientManagement Special thanks to The Wow Company for their insightful Benchpress survey!

We are excited to be hosting our second APSCo webinar talking through the importance of knowing and understanding your recruitment spend ROI. Doing more with less have never been as important, and knowing and utilising this data set in particular is key to achieving this. The date is Thursday 14th November @ 11:00 a.m. APSCo members click on the link below to register. We will be chatting through how by utilising data available to you you can measure ROI on your media spend, and make the decision to help you get more for less. We will outline all the tools and data and reports available to you to understand your ROI and what and how you can use this data to improve your business. Register on the link below: #Apsco #apscoadvancedmedia #recruitmentadvertising #roi https://lnkd.in/e8SNgMMk

Client Success Story: Hear how we transformed a client's online presence. Our solutions deliver real impact. \#ClientSuccess \#Testimonial \#PixelgramDigital https://lnkd.in/gckn9CEy

Conducting local search audits comes with numerous benefits, including improved search rankings and increased traffic. Find out how these audits can help your business thrive. ?? #SearchBenefits #LocalAudit

NOW AVAILABLE ON DEMAND! Thank you to everyone who attended yesterday's webinar Enhancing Your Online Reputation. You can now watch it back, using the link below. We were joined by Adam Hall, Head of Partnerships at ReviewSolicitors, who shared insights on: - Why client reviews are critical in today’s digital-first world - How to capture clients reviews and the direct impact those reviews can have on your firm - The most effective ways to engage with reviews - both positive and negative - to build trust and strengthen your brand’s online presence We also saw a sneak peak at the Perfect Portal Client Review Center, which will be arriving soon to help you use online reviews to win more business for your firm. You can watch, share, and download the webinar here: https://lnkd.in/ergzFx8w