Petite Plume的动态

Shout out to Gordon Reid for this photo capturing the chaos of election season. Here's my brief take on the various brands competing for your X on May 29: ANC - "Let's do more, together": meaningless, tired, recycled twaddle. They're not even trying. Meh. DA - "Rescue SA": Points for being a call to action and inspiring the voter's inner hero, if that's your thing. It's a pity the DA continues to fall into the trap of engaging in twars and culture wars instead of focusing on its track record of delivery. They've also done a good job of raising awareness of one of their competitors, Rise Mzansi. Half of my X timeline is Rise Mzansi vs DA. I'm thinking of muting both of them. Action SA - "Only Action will Fix SA". Somebody questioned their use of green, but it does stand out. Points of simple visuals and posters that are easy to read while driving past and swerving to avoid the wastepicker with his giant trolley while a Polo barrels towards you. In terms of attention, they've lost ground to Rise Mzansi, which is benefiting from the fights they've picked with the DA. BOSA - "A job in every home". These posters appeared very recently in my suburb. It's a nice sentiment, but there's too much competition in this segment. No compelling reason to vote for them. Rise Mzansi - "We need new leaders": Not the most compelling call to action (literally, not a call to action, come to think of it). Their posters were up before anyone else's, but they clearly were designed to look good on a computer screen in an agency office rather than a streetpole on Rivonia Road, because those early ones were very hard to read. However, they've used social media effectively, and the DA has helpfully focused attention in their direction. I like them and am considering voting for them, but while their vibes are good, they don't have a track record of delivery, and the constant social media tussles with the DA are annoying. As mentioned, I'm thinking of muting both of them. EFF - "Vote 29 May": They're so confident in the power of their brand that they don't even need to differentiate it. Owning the colour red is definitely an advantage when it comes to standing out. They've also invested in a number of prominent billboards, as has the Freedom Front Plus. So has the IFP, which features the ghost of Shenge in its visuals. Nothing from MK in my area, though. I'm looking forward to June. #SouthAfrica #elections

Kamala and Donald should have looked at Kier's approach to campaigning. In June I wrote about the secret behind the comms campaign that lead to Labour's landslide. It was about listening to real people, not X-people. It was about the 'J-Curve'. Read more: https://bit.ly/J-Curves. When I fought the 2019 UK election with a political party, we used market research and developed voter 'personas' to help us to get to know real people and what they needed. But campaigns are hectic and noisy. You exist on a diet of Red Bull and morning headlines. The office becomes a reality TV show, and ocassionally you find yourself peeling a team mate off their desk where they've collapsed mid-article into a pool of taurine flavoured drool. What were likeable colleagues become combatents, pumped up on ideological vigour the moment the elections are called. So staying connected to reality is easier said than done, but that is why you need a strategy. And that strategy needs market research and human storytelling at its heart. Trump and Harris have been swept up in culture wars and have both failed to communicate many clear, consistent policy positions. Instead they've fixated on the characteristics of their opponent and generated simplistic slogans. In 1958, approximately 75% of Americans trusted the federal government to do the right thing almost always or most of the time. By 2024, this figure had dropped to 20% (Pew Research Centre). A wise man once said that 'He who lives by the sword dies by the sword'. Someone else said 'Don't throw stones in glass houses'. Negative campaigns look to have increased voter turnout this time around, but I believe that there's a shelf life on anxiety tactics. Popularity shouldn't be based on not being 'the other guy' and that approach won't work in the long term. My hope is that in four years time, leaders will have the sense to: 1. ???????????????????? '????????????' ???????????????? ???? ???????????????????? ?????????? ?????????? Start with in-depth research to uncover what voters genuinely care about, helping campaigns craft messaging that resonates authentically. 2. ?????????? ???? ???????? ?????????????????? ???????? ?????????????? ???????? Shift from divisive rhetoric to addressing practical issues like the economy, healthcare, and education to connect with a broader base. 3. ?????? ?????????? ???????????????????????? ???? ?????????????? ???????? ???????????? Share real stories to illustrate policy impacts, creating a personal, memorable connection with voters. 4. ???? ?????????? ?????? ???????????? ???? ???????????? ?????????????????? Offer transparent, specific policy goals. Clarity, honesty and competent delivery build trust. This is the Liike way. We use market research and human story telling to connect institutions with the people they serve in order to build long term trust and engagement. Build a party that people really actually genuinely liike. ??

?????? ???????????? ?????????????? ?????? ?????????? ??.??. ???????????????? ?????????????????? ???? ???????? As the 2024 U.S. General Election nears, campaign teams are looking for creative ways to stand out. Traditional items like flyers and buttons remain useful, but custom patches offer a fresh and impactful approach to enhancing visibility. Whether embroidered or woven, these patches can feature a candidate’s slogan or logo, turning supporters into walking billboards and making a lasting impression on voters. They’re an affordable, durable way to keep a campaign’s message alive long after rallies and events have ended. In this blog, we’ll explore how custom patches can be a game-changer for U.S. election campaigns, helping candidates foster stronger connections with their supporters. Custom patches not only promote unity and loyalty but also serve as effective tools to bridge traditional and digital marketing. By distributing these patches, campaigns can create memorable, tangible connections that enhance voter engagement and brand recognition. Click the link below to discover how custom patches can elevate your election campaign strategy for 2024! #CustomPatches #ElectionCampaign2024 #USElection2024 #CampaignMerchandise #PoliticalMarketing

Voter engagement is a critical component of every successful political campaign, but how do you engage voters? With direct mail!? ? First, consider the facts from a 2023 study:? 47% of surveyed voters prefer to receive direct mail in the final month leading up to Election Day.? 27% of surveyed voters want information on local issues – with another 25% also wanting information on domestic issues – right before deciding who to support.? ? At this point in the election cycle, voters are bombarded with political messages. This is where the USPS Informed Delivery Feature comes in. By allowing campaigns to interact with voters?beyond the traditional mailbox, your direct mail program can digitally integrate across channels. With over 60M Informed Delivery users an ID Campaign can reach many additional voters. Considering that two-thirds of Informed Delivery preview emails are opened (three times more than other advertising emails), you can feel confident in reaching your target audience.?#USPS, #USPSBrandChampion, #USPSAdovcate, #USPSMailing, #USPSMarketing, #USPSInformedDelivery, #InformedDelivery, #directmail, #CustomerExperience, #political, #vote, #campaigns, #directmailmarketing, #Marketing, #brand, #MailSolutions, #marketingtips, #marketingstrategy,?#money, #fundraising, #directmailworks, #DeliveringforAmerica, #USPS2024, #followUSPS?

Politics in 2024: Where the swag is as unpredictable as the candidates. The 2024 campaign is anything but ordinary. Kamala Harris's run for the presidency brought us camo hats selling out faster than a TikTok trend. They’ve become a fashion statement among supporters akin to a secret handshake. The surprise came not just from hats, but from mug shots and assassination attempts. Trump turned his booking photos into merchandise, channeling drama into dollars. It's the ultimate "bad boy" image, now with a side of patriotism. Then there's Harris, remixing her playlist from Beyoncé to Charli XCX. She might be the first candidate to dance her way through a campaign. Her bold use of "brat green" echoes her gusto for both pop culture and sharp political strategy. Let’s not forget Trump’s "Undercover Boss" moments. Whether it's flipping burgers or wielding a garbage truck, he’s on a mission to prove he’s everyman. Or at least, every man’s eccentric uncle. Yet amidst the spectacle, both sides have embraced nostalgia to bridge divides. Blue dot signs in a sea of red, anyone? It's less politics and more a game of capture the flag. Good design has taken center stage, from Sphere ads to MAGA boxes, blurring the line between campaign trail and catwalk. It’s a world where couture meets caucus. One can't help but wonder if the real battle is for votes or for spots in the Met Gala. #CampaignCouture #2024StyleWars #PoliticsAndPopCulture

?? Interesting insights about how to navigate political advertising & how brands can void pitfalls and engage effectively ??

Ok, friends. Campaign season is almost over. One last think piece to close it out: Red. Blue. Purple. Whatever color a state or a district has been assigned, it NEVER represents 100% of its citizens’ views. For many people living in politically "outnumbered" districts—where their beliefs or party affiliations don’t match the majority of their neighbors—the idea that their vote doesn't matter can be disheartening, leading them to skip going to the polls. But those voters should be the first in line. Voting is more than just a civic right and responsibility; it’s about sending a message—about values, priorities, and vision for the future. Supporting candidates who champion the causes that resonate with you is crucial. It's really important to remember: being in the minority does not mean being powerless. If you feel “outnumbered,” it’s especially important to go to the polls on (or before) election day. Here’s why: 1. Not everybody wants to be a sacrificial lamb and get trounced running in an outnumbered district, which is one reason it’s hard to find good candidates in some races. If a candidate is good, vote for them, even if—and especially if—they mathematically don’t seem to have a chance at winning. Every vote they get reduces their loss margin by one, making the loss a little smaller and easier to deal with, and could inspire them, or an even better candidate, to take a shot the next time. Better chances of success also attract more resources and make campaigns a little easier—even the ones that are still uphill most of the way. Sometimes, the difference between a win and a loss is just a handful of votes. If enough people are willing to vote in a “hopeless” race, maybe your preferred candidate will actually win. (Now, let’s take a second and address a valid point: what if you don’t support the candidate even if they’re a member of your own party? Yes, by voting for unworthy or unfit candidates, you might be doing more harm than good. In that case, I’d suggest skipping that race or ticket splitting. Luckily, everybody’s ballot has way more than one race on it.) 2. A closer win/loss margin can redefine the color assigned to your district and more accurately represent the opinions of the people living there. If one segment of the population stays home because they think there’s no point, the district gets unfairly—and inaccurately—painted a color that isn’t truly representative. Candidates elected on close margins are much more likely to work across the aisle. They need to be nuanced in their approach and open to what all the people of their district want. It’s not that they’re better; it’s a matter of survival and keeping their job. (Continued in the comments - I ran out of space!)

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Promo?for?Victory:?Campaign?Giveaway Election efforts are ramping up. This thrusts promotional products to the forefront as candidates vie for support at all levels of government. Any year that boasts a presidential election, the hype surrounding the fateful date in November increases tenfold. With the ballots nearly solidified, the campaign trail will heat up to win your vote.?Election day will be here before you know it, and candidates will pull out all the stops to ensure their voices are heard. Promotional products will be essential in this effort, as they can help to spread their message and reach potential voters. Nearly all promotional products can be used as political campaign giveaways, but some fit better than others. Click here for five product categories to consider. https://lnkd.in/gQFewaMt #PromotionalProducts #CampaignGiveaways #Branding #Vernon #GYBO #HuckleberryPromo

Starting to see more and more digital political campaign ads as we draw closer to the 2024 primaries? Here is a little insight on why and how candidates are harnessing the power of Targeted Advertising. https://lnkd.in/g2nEnuaE