Peter Cloutier的动态

Did you know that packaging can influence purchasing decisions even more than the product itself? In a vibrant market like Sydney, effective packaging is essential for brands that want to grab consumer attention and build loyalty. Our latest blog post explores the crucial role packaging plays in shaping consumer behaviour and provides valuable insights into strategies that can elevate your brand. Want to learn more about how to harness the power of packaging? Read the full article on our website! https://lnkd.in/g3KppVrJ

Modern CPGs are the future of food, but this is a struggling path! When we spoke with our CPG friends, one of the difficult things they mentioned was how consumers would know about your product. What can modern CPGs do to compete with well-known products? It's a difficult question. Some great brand creators build strong marketing on unusual channels, while others have to invest a big budget to go to market. But how can high-quality modern CPG teams reach consumers when they are shadowed by well-known brands? The answer is simple: be more visible at the right time and right place! How? By helping customers make better decisions in-store. Usually, consumers buy products they are familiar with. What if we could suggest better options to shoppers, helping them discover new and high-quality products behind the shelves? This is the moment of truth when shoppers need help the most, and they will appreciate it. With Standard Cart, we aim to solve this moment of truth and help modern CPGs become recognizable while providing shoppers with high-quality products. If you know someone from the CPG/Retail industry with a similar mindset of improving shoppers' lives, please share this post with them. Let's make a difference together! P.S. Added a picture of how it can be changed already today!

Many of our daily use products are being a part of “Shrink” Flation where the products quality is decreasing and the price is increasing or stable. This is a major issue caused due to inflation as this impacts the daily expenses of the income. As well as food is one of the major sector where the expenses are incurred. That’s why, I would suggest you to opt for sustainable consumption as it will help you and the society in long run. #inflation #shrinkfaltion #productprice #income #foodexpense #sustainability #expense

Here's how Brands are playing with consumer psychology and saving costs with Shrinkflation Ever opened your favorite snack or product and felt like something was missing? It’s not your imagination—shrinkflation is here. Instead of increasing prices outright, brands subtly reduce the quantity or size of their products to manage rising costs while keeping price tags stable. ?? Brands adopting shrinkflation (not limited to)- ?Coke: Smaller bottles ?Parle-G: Fewer biscuits, reduced packet size ?Maggi: Reduced net weight ?Cadbury: Slimmer bars ?Vim: Compact bars ?Haldiram Bhujia: Fewer grams ?Dove: Smaller soap bars ?Pringles: Fewer chips, more air While this strategy helps brands maintain profitability without alarming consumers, it raises the question: Are we really getting the value we pay for? What’s your take on shrinkflation - a smart strategy or unfair practice? Share your thoughts! #Shrinkflation #ConsumerBehavior #BrandStrategy #Marketing

Deb Holt, CMO and CIO at Our Home, shares her thoughts on balancing consumer demand, product quality and profitability. Read her interview with the Continuum. “You really have to know your costs and set the right price in the beginning so that you can navigate elasticity and fluctuations in the market that impact consumer’s consumption budget.” #ConsumerInsights #MarketStrategy #LeadershipThoughts #ProductInnovation #ProfitabilityStrategies

Understanding the market is important.?But ultimately, the winning balance is to be “customer obsessed, competitor aware". In contrast, many companies start with whatever the competition is doing, and use that as their north star.?For all the talk about customer obsession, the priorities of many companies reveal themselves to be “competitor obsessed, customer aware".#customerneeds #marketingmyopia

Driving Consumer Takeaway - The 'Best' Answer There are regular questions and about as many answers looking for the 'silver bullet' regarding what gets a new product from the supermarket shelf to a consumer's kitchen table. The questions are very valid. However, to suggest there is a 'best', '#1', or other top approach is both shortsighted & irresponsible to suggest. There needs to be a plan developed, at a retailer level, that includes a variety of components as a starting point, then is constantly evaluated & adjusted for continuous improvement. It's why one of the most valued departments in a CPG company is Trade Marketing (or Revenue Growth Management in larger companies) who address this process across leadership, sales, marketing, finance and in many cases operations. If you are an emerging brand looking for this 'silver bullet' it's not there. If you are recommending the 'best', '#1' or whatever please take a step back & do not suggest this. What works for one, will not for another, what works at one retailer, will not for another. What works for one brand at one retailer in a different situation (competitive, economic, whatever) may change. Building a CPG brand is challenging - most fail. Let's agree to recognize there's hard work, including a variety of objectives, strategies and processes to get there along with extensive analysis. That's the 'silver bullet'. ______________________________ To contact Fred Schroeder, please send a DM or email me at [email protected].

A psychological trick made companies ?? billions. And consumers didn't even notice. When McCormick reduced its pepper from 4oz to 3oz in 2015, keeping the same price, sales didn't drop, market share stayed stable, and consumer behavior didn't change. This is shrinkflation's superpower: Our brains are hardwired to track prices, not weight. Research shows that consumers are: - Significantly more sensitive to price changes than weight - Likely to ignore package size differences - Prone to stick with familiar brands The marketing insight? People don't buy ounces/grams/liters. They buy perceived value. This is why brands invest heavily in: - Package design that appears the same size - Maintaining shelf price points - Building strong brand loyalty ?? What we think we notice vs. what we actually notice are two different universes. PS: Have you spotted any shrinkflation examples lately? Share them below! Video credit: Carlos Dominguez // Delish #business #marketing #sales

Do you struggle to ensure your product meets consumer expectations and stands out in a competitive market, whilst retaining loyal customers? Through targeted market research and consumer engagement, we've helped our client stay ahead in the competitive instant noodle market, ensuring their product continues to delight both new and loyal customers. ?? Learn more via the link in comments below ?? Feel free to share your thoughts or ask us how we can help your product shine! ??? #FMCG?#ProductDevelopment #ConsumerInsights #MarketResearch #Innovation

"#Awareness creates demand, but #availability fulfills it." But in the dynamic world of #FMCG, these two pillars can sometimes pull brands in opposite directions. Imagine this: Your consumer sees your product ad and thinks, “Wow, I need this!” They visit their local retailer, only to find… nothing. Disappointment? Yes. Lost trust? Possibly. Now, flip the scenario: Your product is everywhere, but nobody knows it exists. #Inventory issues for the retailer? Absolutely. Let’s decode this relationship using a 2x2 grid: High Awareness, High Availability ???-The Sweet Spot Customers get what they know and love, boosting sales and loyalty. Example: Coke in summer. High Awareness, Low Availability ??-The Frustration Zone Customers know your product but can’t find it. Trust erodes, competitors win. Example: A hyped snack running out of stock. Low Awareness, High Availability ??- The Inventory Trap Warehouses and shelves fill up with products nobody knows about. Example: A new flavor launched without a proper campaign. Low Awareness, Low Availability ??-The Oblivion Zone Your product is invisible—unnoticed and unsold. Example: A pilot product with no marketing support. The Real #Challenge Each quadrant reflects a missed opportunity except for the Sweet Spot. But let’s be real—it’s not easy to get there. So, here’s the question: How do we solve this balancing act? ?? How do you avoid frustrating customers with high awareness but low availability? ?? What strategies ensure products in inventory get noticed by consumers? ?? Can technology (data analytics, AI) help brands stay in the Sweet Spot? Let’s hear your thoughts! #FMCGMarketing #AwarenessVsAvailability #CustomerExperience