Performance Marketing World的动态

??Wow! I am so humbled to have Won Performance Marketer Innovator.?? There are so many reasons this is a proud moment. To win an innovation award for email, the oldest digital channel, that death has been predicted yearly. Secondly, for flying the female leadership flag. Finally, although my face may be on the tin, this was only possible because of my fantastic team! An idea is an idea, but innovation comes from implementation, and my team at esbconnect makes that possible! But let’s get back to the email! This is a massive moment for me, representing the shift from seeing email as a communication tool to an ID. Email is the preferred channel for promotions, but with the cookie going, it bridges privacy-first omnichannel marketing and enables brands to control their destiny. Why? 1. Consumers understand an email address and how to opt in and out. They know the value they are trading when they provide a brand with it because they they can easily take it away. Therefore, from a consumer-centric privacy lens, email is the perfect ID, and a brand is incentivised to provide real value back to them in exchange for respect for their privacy. 2. Give a man a fish…well give an advertiser a click or impression, and they will have to pay multiple times to speak to that user again! Give them an email address, and you can develop and build your relationship with a consumer from interest to loyal customers and target them via any channel. Plus, an email address acquired often costs the same as a click! 3. Addressable data will reduce, and the email address provides a tangible way for brands to leverage one-to-one targeting across channels Performance Marketing World thanks for recognising that the email address represents one of the most significant innovations in 2024 and inspiring more females to lead! #email #innovation #performancemarketing

The ADMA Capability Compass is an extensive marketing skills assessment tool developed with input and endorsement by marketing industry leaders. It’s built by industry, for industry. It measures 13 different capabilities with 65 underlying skills across 3 distinct phases, namely; strategy, execution, and analysis. By signing up your team, they complete the survey and will immediately receive: ??Personalised feedback on their areas of strength ??Opportunities for development ??Recommendations on how to further improve their capabilities As we begin 2025, this is an opportunity to plan your team's skills development to set up for a winning year! ??Take the steps to lead your marketing team like a legend in 2025. ??Navigate ADMA's Capability Compass: https://lnkd.in/gh-HbGbf #CapabilityCompass #MarketingSkills #Marketing #DataDrivenMarketing #CMO #MarketingLeaders #FutureofMarketing #AustralianMarketers #AustralianMarketing #MarketingEducation #TrainingandDevelopment Andrea Martens

The allure of Business Award recognition is undeniable. For Australian businesses, it represents a golden opportunity to shine a spotlight on their accomplishments, bolster brand reputation, and attract new customers. However, with a myriad of awards programs available, selecting the right ones can be a daunting task. This article will guide you through the process of identifying the right awards programs and categories that perfectly align with your business’s unique strengths and expertise. ??https://lnkd.in/gHb3EpA6 #awards #businessawards #categories #pr #win #findingtherightfit #whyawards #growth #challenge #inspo #success #blog

What a surprising and special moment today to learn that my consulting company had won a second place award for Best R&D Partner in the Local Media Association Digital Innovation Awards. ?? What makes this so special is that a media company had to nominate the R&D company for the award. So someone we work with thought enough about the work we had done together to nominate and recognize us. That feels pretty great. ?? And I love what they wrote, that we helped grow their audience (adding millions of new views), setting the table for a significant run at new revenue opportunities now. That’s what we’re about: Grow the audience, build new and better products, get the right team and tools in place and then monetize it all! ?? I’m incredibly thankful for the support we have received through this journey, both from the companies we're so fortunate to work with and the team I have been able to form that helps make all of this come to life. ?? I'm just thrilled to get the opportunity to help the industry I love. What a day! ?? Here is a link to the winning entries: https://lnkd.in/gFVnDMuG #DigitalInnovation #R&DPartner #Recognition #Gratitude #AudienceGrowth #Innovation #Monetization #Teamwork #Grateful

???Introducing dynamic awards league tables – Fueling growth through healthy competition!??? Imagine a powerful leaderboard that highlights industry excellence and ignites a fierce, friendly competition. This is exactly what?Awards League Tables?bring to the table!????Whether you’re running an awards program or setting benchmarks within your field, ranking companies by key performance metrics creates an inspiring, transparent environment where everyone strives to reach the top. When you publish these rankings, it’s not just about awards – it’s about sparking that “how do we beat them?” drive among participants.????The result? Enhanced brand loyalty, increased standards, and elevated brand awareness as organizations push their limits to rise up your leaderboard.??? For sponsors, this means?greater reach and engagement?with a growing, enthusiastic audience. League tables don’t just raise the stakes; they raise visibility, engagement, and loyalty across the board. https://lnkd.in/eWyG-yN #Evessio #Awards #LeagueTables #BrandLoyalty #CompetitiveExcellence

Ahead of Monday's IPA #EffectivenessAwards, LBBonline - Little Black Book spoke to some of the judges to discover their top learnings from the process, and what they believe to be the most important questions for brands to answer around effectiveness right now. For more lessons from the IPA Effectiveness Awards, don't miss Wednesday's IPA #EffectivenessConference which will include the first interview with the new Grand Prix winners: https://lnkd.in/ekrKAKfg

?? The 2025 PAC Global Awards @ Futures Edge Summit is just around the corner! Begin the celebration with the exclusive VIP mixer at the Hidden Tiger, located in the vibrant East Village of NYC. Then gear up for a day at City Winery on the scenic Pier 57, as attendees will network with the packaging industry's most influential leaders, and learn from our cutting-edge storytellers as we unveil the 2025 winners! Secure your seat now and experience the future of packaging. ?? 2025 Storyteller Feature: Innovation with Heart: Procter & Gamble's Journey to Delight Everyday Lives | At Procter & Gamble, innovation goes beyond creating new products; it involves crafting valuable solutions that address consumers' needs and the jobs they seek to accomplish in their daily lives. With consumers at the heart of everything we do, we strive to understand how they care for their families and homes, identifying unmet needs and opportunities to ease friction in their routines. Our solutions aim to touch the heart, deliver superior performance, and become essential staples in households.?We deliver delight with packaging innovations that are more sustainable and inclusive, ensuring that our products enhance daily experiences and integrate seamlessly into consumers' lives. ?? Presented by: - Shane Mays, Group Head, R&D Fabric Care Product & Package Development, Procter & Gamble ?? Secure your ticket for February 3rd & 4th, 2025 here: https://lnkd.in/evK7Wwbi ?? Registration Deadline: January 30, 2025 ?? View more info and the 2025 Nominees here: https://lnkd.in/gqgFbTB #PACGlobalAwards #packaging #innovation #sustainability #packagingdesign #brandmarketing #PACIOU #packageinnovation

It is so inspiring to hear Brittany Gelsomino’s story in this article highlighting her recent recognition by Business Insider as a rising star of brand marketing. Gelsomino, the Director of Acquisition Marketing and Rewards at Discover Financial Services, shares amazing advice on leadership and career development for women in the workforce, read more here.? ? #DiscoverEmployee #Career #WomenLeaders #Tips #Leadership #Marketing?

It is so inspiring to hear Brittany Gelsomino’s story in this article highlighting her recent recognition by Business Insider as a rising star of brand marketing. Gelsomino, the Director of Acquisition Marketing and Rewards at Discover Financial Services, shares amazing advice on leadership and career development for women in the workforce, read more here.? ? #DiscoverEmployee #Career #WomenLeaders #Tips #Leadership #Marketing?

It is so inspiring to hear Brittany Gelsomino’s story in this article highlighting her recent recognition by Business Insider as a rising star of brand marketing. Gelsomino, the Director of Acquisition Marketing and Rewards at Discover Financial Services, shares amazing advice on leadership and career development for women in the workforce, read more here.? ? #DiscoverEmployee #Career #WomenLeaders #Tips #Leadership #Marketing?