A great piece by our friends at Stagwell Marketing Cloud on the importance of DOOH advertising!
DOOH advertising presents endless opportunities for marketers, but it can often be hard to measure the impact of these campaigns. That changes with the right martech platforms—like The People Platform. https://lnkd.in/gTStNgRZ
Measuring the impact of your digital out-of-home (DOOH) screens is vital for success in the advertising world. Neglecting this crucial step can lead to undervaluing your content, resulting in decreased ad prices and failing to meet brand expectations. Partnering with the right audience measurement firm, such as The People Platform (TPP), can significantly enhance your network's visibility and overall performance. Networks within TPP's measurement ecosystem have witnessed impressive 5x-7x boosts in their CPMs by integrating audience data into key planning systems and offering advertisers a secure, high-reach advertising environment. Ensure you're maximizing your potential by embracing effective measurement strategies for DOOH success. ?? #DOOH #AudienceMeasurement
DOOH advertising presents endless opportunities for marketers, but it can often be hard to measure the impact of these campaigns. That changes with the right martech platforms—like The People Platform. https://lnkd.in/gTStNgRZ
?? Attribution is a powerful tool for marketers, but it's often misunderstood when it comes to #DOOH advertising. In fact, some advertisers think DOOH can be difficult to measure—but recent advancements in attribution have shown that tracking campaign impact might be easier than you think. Following our recent webinar on the subject, we sat down with Broadsign’s Director of Data Partnerships Ryan Pogy, to answer some common questions about measuring #DOOH effectiveness. Give it a read! ??
What the evolution and future of digital out-of-home advertising could look like? Grant Simmons VP Kochava Foundry shares insights with MARKETING-INTERACTIVE into ?? performance measurement in DOOH ?? the shift to performance based metrics ?? future trends #DOOH #performancemarketing #marketing
As the lines between digital and traditional media blur, digital out-of-home (DOOH) advertising is redefining how physical spaces can become dynamic marketing arenas. Dive into our latest blog to uncover: -Benefits and Best Practices: Maximize your DOOH strategies. -Use Cases: Real-world applications that showcase DOOH’s versatility. -Buying Process: Navigate the complexities of purchasing DOOH ads. -Measurement: Track and optimize the impact of your campaigns. From building brand awareness to driving foot traffic and leads, DOOH can make a real impact on your campaigns. Use these insights to elevate your marketing strategy and stay ahead of the game. #DOOH #DigitalMarketing #MarketingStrategy https://lnkd.in/gm6eUf6H
Check out the new blog I wrote for Scale Marketing that explores the importance and impact of digital out-of-home ads in the marketing mix!
As the lines between digital and traditional media blur, digital out-of-home (DOOH) advertising is redefining how physical spaces can become dynamic marketing arenas. Dive into our latest blog to uncover: -Benefits and Best Practices: Maximize your DOOH strategies. -Use Cases: Real-world applications that showcase DOOH’s versatility. -Buying Process: Navigate the complexities of purchasing DOOH ads. -Measurement: Track and optimize the impact of your campaigns. From building brand awareness to driving foot traffic and leads, DOOH can make a real impact on your campaigns. Use these insights to elevate your marketing strategy and stay ahead of the game. #DOOH #DigitalMarketing #MarketingStrategy https://lnkd.in/gm6eUf6H
Senior Director @ StackAdapt Enterprise | Strategic Partnerships | Ex-LinkedIn | Connector
Transform offline moments into marketing gold with DOOH ads! Dive in with StackAdapt and see how AI-powered campaigns can boost your brand’s visibility and help you make more data-driven decisions.
Transform offline moments into marketing gold with DOOH ads! Dive in with StackAdapt and see how AI-powered campaigns can boost your brand’s visibility and help you make more data-driven decisions.
Transform offline moments into marketing gold with DOOH ads! Dive in with StackAdapt and see how AI-powered campaigns can boost your brand’s visibility and help you make more data-driven decisions.
Transform offline moments into marketing gold with DOOH ads! Dive in with StackAdapt and see how AI-powered campaigns can boost your brand’s visibility and help you make more data-driven decisions.
Transform offline moments into marketing gold with DOOH ads! Dive in with StackAdapt and see how AI-powered campaigns can boost your brand’s visibility and help you make more data-driven decisions.
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