At a time when AI is spreading in all job sectors and simple, mundane tasks are readily automated, public relations remains safe from the disruptive technology. As PR professionals, we excel in building and nurturing relationships. We?develop strategies and campaigns, manage public perception, and work with the media, investors, employees, and communities?to reach important audiences, all of which require a high degree of emotional intelligence, understanding of human psychology, and adeptness in navigating complex social dynamics – areas where AI falls short. The human ability to empathize, negotiate, and build rapport is something that cannot be automated. #strategywins #vivalaPR?
