Peerbound的动态

This week on The Peerbound Podcast, I had the pleasure of speaking with Trish Borrmann, Director of Global Customer Advocacy at ServiceNow. Trish is a seasoned customer marketing leader, with previous stints in customer marketing at leading companies like Cisco and Fortinet. Highlights from our conversation: → Amplify your customers to build your company brand Trish underscores the power of storytelling in advocacy, sharing how ServiceNow involves customers like Zoom, NASCAR, and the National Hockey League in brand-level activities such as immersive event experiences. → Find unique ways to engage customers Find unique ways to collaborate with customers, such as how Trish tapped customers to contribute their expertise to a book about industry best practices during her time at Fortinet. → Tailor Advocacy Asks Align your advocacy requests with each customer’s preferences to maximize participation and build long-term relationships. Listen to the full episode (linked in comments) into Trish's experiences and strategies that are shaping customer advocacy at ServiceNow. #thepeerboundpodcast #customeradvocacy