Pea Nation的动态

Last year, during a chat with Grace Potter, we thought it would be a great idea to meet up once a week to bounce ideas and share experiences about the work we do at Healthy Cities Illawarra We chose Corrimal Library Wollongong City Council and it was spot on! It’s easy to take the beautiful spaces in our community for granted, but we’ve claimed it today, we made it official with our first session (yes, it’s happening, haha!). It was such a refreshing change! Sharing ideas and experiences is so important, especially when creativity is at the heart of what we do. Here’s our first communications takeaway: ? Keep it simple: Speak clearly and honestly to connect with your audience. Everyone’s busy, so get to the point quickly and be upfront about what action you’d like them to take. ? Be consistent: Show up regularly and let your work speak for itself. Put yourself out there, it’s your work, so own it and embrace it. ? Pause: It’s easy to get excited about new ideas, but before diving in too far, take a step back. Reflect on how the action will impact your project and if it’s realistic to make it happen. We’re sharing this in case it helps you too! ?

? Exciting New Chapter! ? I am thrilled to share that I have embarked on a new adventure into the dynamic world of Public Relations consultancy, after an incredibly rewarding career spanning over 20 years as a Marketing and Communications Specialist in corporate Jamaica! Earlier this year, I was led into a reflective 'Be Still' mode. During this transformative period, I seized the opportunity to embrace a new challenge and began learning Spanish. This enriching experience not only broadened my horizons, but also reignited my passion for continuous learning and personal growth. Overall, this period of introspection and growth has been invaluable, setting the stage for my next move. Throughout my journey, I’ve had the privilege of working with some of the most innovative teams, leading transformative campaigns, and shaping compelling brand stories. These experiences have not only honed my skills, but also ignited my passion even more for public relations and strategic communication. The more I think about it, stepping into PR consultancy feels like a natural evolution. I am eager to leverage my extensive background in journalism and media relations, my expertise in brand management, and my flair for storytelling to help businesses and individuals craft powerful narratives, build resilient reputations, and achieve their communication goals. I am deeply grateful for the support and encouragement from my colleagues, family, and friends who have been instrumental in my professional journey. Here’s to embracing new challenges, fostering meaningful connections, and making a lasting impact in the world of PR! #NewChapter #PRConsultancy #Communications #PublicRelations #BrandBuilding #CareerEvolution #Storytelling #ProfessionalGrowth #LearningSpanish

I’ve had the privilege of working as a secretary in the past, which often meant writing minutes and keeping things organized. But this time, my role came with an exciting twist—I was also in charge of publicity and planning social activities. You could say I became an event planner, and honestly, I don’t mind the title! As someone who loves to have fun and create engaging experiences, I couldn’t settle for hosting or planning a boring event. My goal was always to organize something exciting and attention-grabbing while keeping the focus on God. But here’s where things got interesting—I became so immersed in planning and ensuring the event’s success that I forgot about one key task: writing the minutes for the event! You know what they say about the planner being the master (okay, maybe that’s my own saying, but it works??!). So today, January 27th, 2025, I sat down to write those minutes, reflecting on the beautiful chaos of balancing multiple responsibilities. It’s a reminder that every role comes with its unique challenges and joys. Sometimes, we get so caught up in the action that we forget the behind-the-scenes details, but that’s what makes the journey memorable, right? I thought to share this little story—it’s a blend of fun, faith, and learning. What’s your favorite experience juggling multiple roles? Let me know in the comments! #StoryTime #EventPlanning #LessonsLearned #ProfessionalJourney

If you missed my session at Public Relations Society of America (PRSA) Counselor's Academy this past Wednesday in Palm Springs... Read on for a quick summary. If you did attend the session...Thank You! I genuinely appreciated all of the feedback and was glad so many of you got a ton of value out of it. During the session, I shared a persona framework I use with clients who work in a PR, Communications or Marketing role. If you missed it, these three points summarize the key message of the session. 1. Much of how we make decisions, form beliefs, and process the world around us (including PR and marketing campaigns) is shaped by internal, subconscious, cognitive, and cultural characteristics that are "below the surface" (beyond our obvious/outward characteristics). (Behavioral Science) 2. The better you and your team understand your campaign's audience on this deeper level, the better you can craft more compelling campaigns. 3. Persona profiles that incorporate behavioral science based concepts (i.e., halo effect, anchoring bias, priming, framing etc.) are tools that can force empathy into your campaign in ways that will make them resonate as more authentic and compelling to your audience. BONUS: Chickens are easy to take care of...until they're not. (You'd have to be there lol). If you're interested in receiving the Persona Framework/Template I use with PersonaTel, let me know in the comments or send me a message. Counselor's Academy was a top tier conference. Hands down. I was honored to present at it. I had a blast talking to, learning from, hiking with, and getting to know so many of you. Until next time.

While I really hate to admit this… My husband, Matthew Pinzur, was right. For the longest time, I thought I had to pick a PR specialty, so I would turn away clients that weren't hotels or restaurants. Finally, with encouragement and, I'm sure, frustration from Matt, I opened myself up to new opportunities. I started applying my PR expertise to new industries and, get this, making a real impact! Since broadening my scope, I’ve had the opportunity to: - Help transform a tourist attraction’s tarnished reputation. - Work with local municipalities and learn the inner workings of how local government works, as well as craft effective resident engagement strategies. - Share the stories of talented artists and filmmakers with the press and then celebrate their successes at their solo art exhibits and premieres at major film festivals. - Promote advances in healthcare simulation and education that are helping to save lives. And so much more! While there is still business that I prefer to refer to some of my PR colleagues, I’ve loved every experience and, more importantly, learning new skills. I still believe in finding your niche, but I also believe in the importance of not boxing yourself into a corner. Your expertise more than likely can translate to other skills and industries and can help others too. P.S. What’s something in your career that has surprised you? Share in the comments below. #PublicRelations #PRSpecialist #CareerGrowth #MondayMotivation

July is almost here, so here are some content calendar ideas for next month: ??? The main holiday in July in Independence Day (7/4). ??? Other holidays include World Chocolate Day (7/7), National Kitten Day (7/10), National Macaroni and Cheese Day (7/14), National Intern Day (7/25), and National Lipstick Day (7/29). ??? Obviously, many people are looking for outdoorsy summer content, but don't forget about inspiration for when it's too hot! What ideas can you share for staying cool and things to do inside? ??? People are in vacation mode or about to be. Promote tips, inspiration, and products all related to travel, such as what to pack and what to wear. ??? Share some recommendations for tools, books, or even other social media accounts to follow in your industry or niche. #contentcreationtip #socialmediacontentideas #socialmediatips

When I was little my favorite things included babies, flowers, jumping, dancing, laughing, hugs and kisses. Here are 5 favorite things that I have added as an adult: 1 → Being barefoot on the grass Through the worst months of chronic cold sweating, I learned that being barefoot on the grass made it stop. Since then I have created a habit of being barefoot on the grass every morning when I wake. It feels like a blessing. 2 → Taking a shower in the middle of the day To me, this is truly luxurious. The feeling of being able to take a shower at 2 pm on a Tuesday is freeing. It’s symbolic of the lifestyle I am creating for myself. 3 → Cooking a special meal for friends or family When I have the time, I love to cook. If I’ve had something at a restaurant that I *loved* I will try to recreate it at home, if I can. Most recently: a polenta dish with chicken, roasted tomatoes, caramelized onions, mushrooms and pine nuts. Divine. 4 → The feeling of a Sunday morning in the fall season Sundays are my favorite. Those who read my intro post already know this. But Sunday mornings? Favorite favorite. And Sunday mornings on crispy October/November days? Favorite favorite *favorite*. Something about it feels so peaceful and contemplative. It’s healing. 5 → A conversation with someone who is as deep a listener as they are a thinker One of my best friends lives in Ireland. We met during a Master’s in Contemporary Dance Performance at University of Limerick. I miss her dearly. We don’t talk as much now that she’s become a mama, but I cherish our conversations. She is someone with whom I can truly say anything, even if I’m not sure that I mean it. I can experiment with my truth with her. And that is powerful. ___ From 2019-2021 I ran an internship program in arts administration, production, PR and social media. At one point, I had a team of 6 interns. We would meet weekly on Mondays. Every week, I would start off the meeting with a question, usually asking about one of their *favorites*. Knowing someone’s favorite dinner food is mac and cheese offers a story, a world, a journey that you can step into with them. Knowing people’s favorites feels like a special way to get to know them. And I just love that. What are some of your favorite things? Anything that you loved as a kid that you still love today?

Direct Impact is excited to introduce our newest teammate, Account Executive Paola (Collazo) Zapata! Prior to joining DI, Paola managed account operations for an international communications consultancy and an agency specializing in crisis management and public affairs. She has also had a variety of internship experiences in public relations and social media. She is a native of Venezuela and has called Maryland home for almost a decade. Learn more about Paola! ?? ? What did you study in college, and what career did you think you would pursue??? I have always been interested in writing and knew I wanted to pursue a career in communications after my very first meeting with a college counselor. I started wanting to do communications studies and a minor in screenwriting, but shifted to PR once I learned more about it! I found the aspect of working behind the scenes mixing together writing, media knowledge, and creative thinking interesting and a great fit for my future career.? ? What is your biggest piece of advice for people coming up in the media and communications industry? My biggest piece of advice is to not be afraid to share your ideas with others. It can be intimidating to share a different point of view or offer your unique way of thinking when you are the most junior person in the room, but any good communications professional should and will welcome your ideas with open arms. Take ownership of your thinking and apply it to your work! Also, welcome and encourage any and all kinds of feedback and take it as a means to grow. The quality of your work and the way you work with your team will greatly improve once you apply the feedback you receive, even if it stings at first! ?? Why do you think local matters??? Local media matters now more than ever as our online methods of communication are inundated with pieces that toe the line between opinion and fact. As events happen and social media takes the first stab at forming an opinion, local news is able to offer a perspective no one else can get: what really?is happening, how the community feels about it, how they will be affected, and more. As media keeps transforming, so does local, but its prevalence remains an important factor to position community voices at the forefront of what truly matters.

For the up and coming junior PR people, some words of wisdom from my experience across different agencies - There’s no such thing as being “too eager to work”. If a company tells you that, it means they don’t have enough work for you to do. - Networking is crucial at every stage- from when you’re looking for work even til you’re in place. - Mentoring programs are so important!! - Your probationary period- use it. If it’s not a fit, It’s ok to admit it.