PayTunes Digital Audio Advertising的动态

As podcast networks like?NPR trim their podcast slates, they're honing in on flagship shows to boost listenership and revenue. By focusing resources on core brands and top-performing content, they're navigating the shifting landscape of the audio business. NPR's strategic consolidation and The Athletic's targeted marketing efforts have led to significant audience growth. This "less is better" approach ensures quality content, increases listener engagement, and enhances advertising potential, proving that a streamlined focus can drive success in the competitive world of podcasting. . . Visit to know more-?https://lnkd.in/dWDDF56J . . . #PodcastStrategy #AudioBusiness #PodcastGrowth #DigitalAudio #Marketing #NPR #Spotify #TheAthletic #QualityOverQuantity?#paytunes

Episode #34 of Digital Madvertising is live! We talk about how to advertise to a younger demographic! #marketing #advertising #podcasts ?? - https://shorturl.at/ftSZ0

Have you thought about podcast advertising to promote your business? A study by Acast showed 97% of $$s spent delivered ROI. Yes, the path is messy and attribution is imperfect, but if you haven't considered audio advertising to niche, target audiences you may want to rethink that decision and add audio.? When you show up consistently for customers with a valuable solution - you'll outpace the competition. Check out the article I'll link in the comments for more insights ???? #PodcastAdvertising #MarketingStrategy #earworm

Exciting news in the realm of podcast advertising! ??? I predict that with the continuous rise in popularity of podcasts, sponsored ads within this medium will become even more ubiquitous. Here are my thoughts on the latest developments: - Podcast advertising is proving to be an effective way to reach engaged audiences. - Using AI-powered platforms like Podcastle can streamline the process and help creators amplify their message. - The longer listening times of sports fans could mean a higher ROI for advertisers targeting this demographic. As the podcast industry evolves, advertisers need to adapt their strategies to make the most impact. Stay tuned for more innovative ways to engage with your audience through podcast advertising! ?? Command Your Brand

We have published new research and guidance on how brands and publishers can make sure that ads read by podcast hosts and content creators are identifiable as ads to their audiences. Read our research here: https://lnkd.in/eWeFEaEm

We consume media in such a variety of ways, and visual mediums are so vital to capturing and maintaining the attention of your more time-poor audience members. Creating engaging media that is short, sharp and engaging is a great way to hook in a viewer to provide a journey to your longer form content. #Video #B2BMarketing #Podcast #DigitalMarketing #BusinessStrategy

Mastering Personalized Ads: Elevate Your Show's Impact In a clip from this week's episode of Podcasting Badass, discover how to transform your advertising reads into engaging, personalized experiences. Learn the art of tailoring ads to resonate with your audience, ensuring maximum impact while retaining your unique voice and humor. Boost your show’s value with effective ad integration! #PersonalizedAds #AdvertisingTips #PodcastGrowth #AudienceEngagement #ShowImpact #ContentCreation #AdIntegration #BrandPartnerships #CreativeAdvertising #ValueDrivenContent

We listen at different moments in the day. Times when we are away from the screen, engaged with what we hear. Each moment is an opportunity to connect. Reach your audience effectively through podcasts. AdManager.fm, the self-serve digital audio advertising platform designed to help you build impactful podcast campaigns. With our AI creative studio, you can easily write and produce high-quality audio ads. Whether you're new to podcast advertising or an experienced pro, our fast and easy-to-use platform ensures your message reaches the right audience on targeted shows. Start connecting with your audience through audio with AdManager.fm today! #Marketing #Advertising #MediaPlanning #StayMotivated #PushYourLimits #KnowledgeIsPower #PodcastAdvertising

Unlocking Success: Harnessing the Power of Audio Ads with TalkTalk. ?? Dive into our journey driving awareness and engagement for TalkTalk's future fibre package! ?? Discover how targeted audio rolls on premium podcasts, coupled with postcode targeting, propelled TalkTalk's brand perception by 9% ?? Experience the transformative power of audio ads for brands first-hand. For the full case study or more information, visit our website. #AudioAds #BrandAwareness #TalkTalk #Podcasting #Advertising

We know video content has become essential for connecting with audiences; building thought leadership and showcasing expertise. If you want to make an impact, consider how video can enhance your digital presence. From developing a smart video strategy to exploring podcast consulting, there are so many ways to engage effectively through video. What’s your main goal with video content? ?? Build stronger thought leadership ?? Increase audience engagement ?? Experiment with live-streaming ??? Launch a podcast or video series ???? Vote in the poll and share how video is working for your brand in the comments! Need help developing a customized approach? Deborah Mitchell Media & Associates is here to support your journey. #VideoStrategy #ThoughtLeadership #PodcastConsulting #DigitalMarketing #DeborahMitchellMedia #CoffeeBreak