Paulina Williams的动态

Dear non-Entertainment Industry executives: Read this. Oh, you’ve launched 3 startups? Cool cool. Try launching several new shows shows per year, every year, for 20 years. Each show is a new startup- new budgets, staff, office space, equipment, vendors, HR, accounting, development, production, delivery, wrap out… Do it again… And again… And again… For decades. Producers move mountains. If you want a badass who will show up, crush sh$t and make you look great, hire a Producer like Paulina Williams , Deborah (Debbie) Mitchell or thousands of other brilliant souls who are now out of work. Ps- yes, I’ve produced over 200 shows in my career. And I’ve launched 3 startups. And now I coach businesses and executives on how to crush business and life. Hire producers- They will be the best hires you’ve ever made. #timduffyconsulting #mediapocalypse #mindfulnessatwork #hireproducers

My Transferrable TV Skills For A Non-TV Career In Non-TV Terms! Having worked in #BroadcastTVNews & #DocumentaryFilms for several years, I have a treasure trove of transferable skills - as the #MediaLandscape changes rapidly, I am planning to use them to attract professional opportunities both inside & outside the #Media domain. So if you think you can benefit from my expertise, do get in touch. I promise, apart from this incredible list, I have tons of fabulous #TV #Stories & #DocumentaryFilms to entertain you ??. Below is a list of transferable skills what exactly we can take from our TV careers to a new job. It is by no means exhaustive as its mainly from a production point of view. Every role will have its own unique skills. 1. #CONTENT CREATION & STORYTELLING: ? Bi-Lingual Storytelling English<>Urdu: Crafting compelling visual & written narratives that resonate with broad audiences, especially in fields like marketing, content creation, and journalism. ? Content Production: Skills in producing, shooting, editing, and publishing engaging content across various media platforms (documentary films, television, social media, podcasts, etc.). ? Bi-lingual Copywriting: Writing factually correct, compelling scripts and content tailored to specific audiences. 2. #COMMUNICATION & RELATIONSHIP MANAGEMENT ? ? Pitching & Expressing Ideas: Conceive, develop & communicate project ideas, negotiate deals, and maintain clarity with clients. ? Building Relationships: Ability to work with diverse people, from high-profile clients to team members, helps freelancers manage client relations and build strong professional networks. 3. #PROJECT & TEAM MANAGEMENT ? Managing Teams: Experience in leading teams of producers, cinematographers, sound techs, researchers etc. and delegating tasks, and collaborating with stakeholders. ? Staff Coordination & Team Building: ? Managing remote teams or subcontractors on larger projects. ? Problem Solving & Multi-tasking: Handling multiple clients or projects, often simultaneously, while troubleshooting issues efficiently. ? 4. #MENTORING & TRAINING FACULTY: Sharing expertise and mentoring as a consultant and Adjunct Faculty at the universities. 5. HEALTH AND SAFETY AND #RISKASSESSMENTS: Understanding events and filming challenges and risks. Leading H&S advice and responsible of crew and contributor care. 6. ADAPTABILITY & INDUSTRY VERSATILITY Broad skill set adaptable to various industries, including media, corporate, and consulting. People are often surprised at how versatile and multi-skilled we #Journalists & #Filmmakers are when they see it all written down. Then its just a question of us proving we can do that specific job. PS: I researched & compiled this personal list with the help of a list prepared by UK based media practitioner. Feel free to modify and adopt it. Cheers. Photo Courtesy: Myself at the #Documentary Master Class Institute of Business Management led by US filmmakers in Karachi.

B-roll, in the context of public relations (PR) and television segments, refers to supplementary video footage intercut with the main shot in interviews, news broadcasts, documentaries and other video productions. B-roll footage is typically used to add visual interest, context, and depth to a story, making it more engaging for viewers. Unlike primary footage, which often includes direct interviews or the primary narrative focus, B-roll provides background, illustrates points made by speakers, and visually represents related topics. For example, during a TV segment about a new restaurant, the B-roll might include shots of the restaurant interior, kitchen activity, diners, or close-ups of dishes being prepared and served. This not only creates a more visually appealing story, it also helps viewers better understand and connect with the subject matter. In PR, B-roll often proves valuable as it can be distributed to various media outlets for news reports, providing control over the visual narrative of a story. It also ensures that the brand or subject is presented in the best possible light, enhancing overall media coverage impact. #publicrelations #pr #mediarelations

“Do you regret spending the first ten years of your career working in TV news?” Someone asked me that question last week. My answer was an immediate “no.” While I now work in the social media and corporate communications world, the decade of my career I spent in news allowed me to develop skills that I still use every day. *Covered breaking news nearly every day?--> ?able to effectively communicate in high stakes moments *Cultivated sources around the entire viewing area --> skilled at building relationships across a highly matrixed organization *Acted as education beat reporter --> able to take complex topics and create content that consumers can understand *Met VERY tight deadlines --> able to project manage and work with a team *Found and sourced three news story ideas every day ahead of editorial meeting --> I can find storytelling opportunities everywhere *Anchored multiple hours of live news programming --> comfortable acting as a spokesperson for my organization *Shot and edited my own stories at my first news job --> I can edit video very quickly If you left the news industry to work in corporate communications, what TV news skills do you find are really useful in your current role?

Some of you may know that a decade into my career as a communications strategist and consultant, I decided to split my path and pursue filmmaking. Early on, I was lucky to meet a successful television showrunner for coffee. As we sipped our lattes in the LA sunshine, I asked: “What is your biggest piece of advice for an aspiring filmmaker like me?” Here’s what he said: “Don’t get distracted by what everyone tells you to do. Just focus on your craft. Becoming a better creator. Create, create, create. Because good work ALWAYS gets found.” I never forgot those words. Film executives don’t run from amazing content, they desperately SEEK it. Just like in every other industry. Your clients, customers, readers, viewers… they are all looking for something real, something valuable, something really GOOD. It’s universally applicable to any career, industry, or type of business. Is your work any good? Is it exciting? Helpful? Valuable? Intriguing? Worth talking about? Focus back on your work. Become a master of your craft. Pour in your heart and soul. Be the best you can be. Because as a wise man once told me: Good work ALWAYS gets found. Pictured below: it never gets old to have friends send you pics while watching your movies.

I had a revelation this week: I’ve been selling myself short - for years. Maybe you have, too? Look at my profile. It’s all about being a podcast producer and a journalist (and jazz drummer). This is true - I am. But it doesn’t tell the whole story. ? ? Yes, I am a creative; a storyteller; an audio specialist who believes in conversation as a force for good. But when I’m working on projects, I’m not just relying on my audio, creative or journalistic expertise… My work is the product of all the skills I have learned and honed over the past 20+ years: News sense; writing, media coaching; collaboration; strategy; PR/crisis comms; planning; people skills; client/talent/production management; media relations… … too many to list in full. This expertise is an enabler; the infrastructure which turns my creative ideas into something real, tangible, deliverable… These are the sticks, mallets, brushes in my bag. But they’re just implements. It has taken hours of practice and years of experience to enable me to use them as tools. We bring everything we have to offer to the projects we work on. Let’s not forget this - or undersell what we really offer to our clients.?

Just finished watching Call Me Bae on Amazon Prime, and guess what? It wasn’t just the drama that got me hooked—it was the hidden PR gems scattered throughout! From crisis management to the power of personal branding and relationships, Bae’s journey felt almost like a masterclass in PR strategy. Here is my article on this: https://lnkd.in/gqzA52SR Have you spotted any PR moments or lessons in movies? Let me know—I’d love to hear your recommendations! #PR #PersonalBranding #CallMeBae #CrisisManagement #Storytelling #Media #Bollywood #HindiSeries #PublicRelations

Being a radio and TV producer offers several advantages such as 1. Creative Control- we have the opportunity to shape content, from selecting topics and guests to designing formats and segments. This creative control allows us to bring vision to life and craft engaging programming that resonates with our diverse audience. 2. Influence: As a producer, i believe we wield significant influence in the media industry. They have the power to shape public opinion, drive conversations, and promote social change through the content we produce. This influence can lead to opportunities for collaboration, networking, and career advancement. 3. Diverse Skill Set: Producing for radio and TV requires a diverse skill set, including storytelling, project management, technical proficiency, and communication skills. Acquiring and honing these skills not only enhances professional development but also opens doors to various career paths within the media industry.

?? My Hot Take ?? You pay for what you get...hear me out. I've heard countless stories about executives hiring a videographer (or someone's nephew) to come film/edit some stuff for their company. While it may have looked cool, there were NONE of these: - Strategic pre-planning of where the videos would end up or who was even going to see them. - Impactful stories told in the videos that will transform the course of the brand forever. - A distribution strategy was talked about before, during, or after the videos were filmed. - Genuine care for the overall success of the brand. - Tangible results or goals achieved. So my hot take is to invest in something that will transform and elevate your brand, or don't invest at all. There needs to be meaning and intent behind a video project for it to produce results and be worth your money??!!! Sorry!