Paul Greenberg的动态

Context is king in advertising, and AI is taking it to the next level! Stas Tushinskiy, CEO, Instreamatic shares how AI-driven contextual advertising is revolutionizing brand engagement. Read More - https://lnkd.in/drDij6yk As privacy concerns grow, contextual advertising offers a future-proof solution by focusing on relevance without relying on personal data. How do you see AI shaping the future of advertising? Let us know in comments. #AI #ContextualAdvertising #BrandEngagement #MarTech #Innovation #MarTechEdge

Contextual advertising has become a critical tool for delivering effective, privacy-compliant campaigns. As brands adapt to these changes, new trends and technologies are set to redefine how context is understood, measured, and utilised across channels. From the rise of generative AI to improvements in semantic analysis and real-time content recognition, the possibilities for personalisation within a contextual framework are growing exponentially. https://loom.ly/TufwGgI

Exciting Updates from Google Marketing Live 2024! Discover how Google's latest AI tools are revolutionizing the world of ads and marketing. These cutting-edge innovations are designed to make your business more accessible, engaging, and customer-centric than ever before. Don't miss out on the opportunity to elevate your marketing strategy and reach a wider audience! #GoogleMarketingLive #AI #DigitalMarketing #BusinessGrowth #Innovation #MarketingTrends #2024Updates #ReachMoreCustomers #AdTech Stay tuned for more insights and updates!

Dive into the future of paid marketing media! Discover how 2025 is reshaping the landscape with AI, CTV, and innovative strategies in our latest blog: "The Future of Paid Marketing Media in 2025: Embracing Change and Innovation." https://lnkd.in/e2CFWfn3 #InsuranceMarketing #DigitalTransformation #MarketingInsights

This blog highlights the seven latest updates in paid marketing that you need to know.

How 16 Agencies Are Using AI to Boost Ad Campaigns AI is a game-changer for ad campaigns, tackling the tricky bits of tracking and adjustments that marketers deal with all the time. From analyzing data on the fly to predicting who to target, AI is shaking up the ad world. It handles the boring stuff, letting creative teams focus on strategy and fresh ideas. AI makes things precise(usually) and efficient, cutting down on trial and error and getting the most bang for your buck. I have personally been able to scale up ad set up, engagement, and results with my clients by using some of these tools. https://lnkd.in/ev_Yes2M

?? Unlocking AI’s Potential in Paid Media Creative ?? Hello LinkedIn community! ?? The world of advertising is evolving rapidly, and AI is at the helm of this transformation. It's no longer a concept of the future, but a present-day reality that's reshaping the landscape of paid media creative. ?????? By leveraging AI, we can unlock untapped potential in our advertising strategies, creating more personalized, engaging, and effective campaigns. From predictive analytics to automated content creation, AI is revolutionizing the way we think about and execute our advertising efforts. ???? But how exactly can we harness the power of AI in our paid media creative? What are the key steps to integrating AI into our strategies? And what are the potential pitfalls to avoid? ?? Over the next few weeks, I'll be diving deep into these questions, sharing insights and experiences, and exploring the exciting potential of AI in paid media creative. I invite you to join the conversation and share your thoughts and experiences as well. ???? Stay tuned and let's unlock the potential of AI together! ???? #AI #Advertising #PaidMedia #MarketingStrategy #Innovation #DigitalMarketing #Technology #ArtificialIntelligence #FutureOfAdvertising

Is AI the future of advertising? . . . Learn how Ad Tech is getting smarter with AI, making ads more targeted, efficient, and personalized. #AI #AdTech #programmaticadvertising #DigitalMarketing #AdServer #ProgrammaticAds #eRGADX

#AI promises to revolutionize #advertising, but don't get caught up in the hype! AI in video #marketing requires meticulous thought: ? Deep audience understanding ? Clear objectives and willingness to experiment ? Maintaining control over your #brand ? Focusing on measurable outcomes and transparency ? Navigating ethical concerns around data privacy and bias Read more on our blog: link in bio! #marketing #AI #artificialintelligence #advertising #sales #opportunity #creativity #creative #productplacement #technology #bigdata #tech #innovation #aipowered #aimarketing #aimarketingtools #aimarketingagency #aimarketplace

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. ?? “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: ?? https://lnkd.in/ejWAX84M ?? Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024