Paul Greenberg的动态

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AI and video expertise | CEO, Butter Works

Generative AI is starting to pay dividends for marketers. In a Gartner poll, 88% of marketers say they either plan to implement or have already implemented gen AI this year. Brands are turning to gen AI not just to generate creative, but also to tailor audio content, translate more granular audience segments to other platforms, and curate targeted shopping experiences. And they are starting to see early signs of success. Progressive saw a 197% incremental lift in people requesting quotes when it served relevant gen AI-powered audio ads compared with serving no ads. EBay is creating gen AI-powered banner ads across its owned channels and crafting 400K targeted email subject lines per day, scaling this to 1 million subject lines per day by May. Their increased ability to target audiences down to the individual will almost definitely provide sales lifts and deepen companies' relationships with their customers. How are you using gen AI for marketing? #ai #generativeai #marketing

Peshie Chaifetz

Director, Communications & Strategic Projects | Marketing | Non-Profits, Associations, Foundations+

10 个月

Wow - incredible opportunities ahead!

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