Paul Greeley的动态

Broadcast TV Must Come To Terms With Its Maturity https://lnkd.in/emmJPZqK Local TV broadcasters have two options in front of them: wind down or transition. For those that choose the latter, they still have assets they can bring to bear.

Do people still watch TV? This is important if you buy ad time or place PSAs on broadcast TV. Here is my deep dive into what Nielsen is seeing and how PSAs are doing. https://lnkd.in/evcEd6KK

"What if I told you there is another way to capture live viewership, in prime-time, on wide-reaching broadcast TV, and it’s cost-efficient?"? In his recent MediaPost article, Carl Mayer, VP of Content Strategy & Planning, discusses how Saturday evenings can capture live viewership and?be more cost-efficient for ad placement. https://lnkd.in/e-3mba9d

Now is an ideal opportunity for the Australian Government to consider the introduction of a broadcast spectrum charges 10 year reinvestment plan. A plan that allocates a vast amount of future spectrum charge revenue to creating more entry-grade local media jobs, investment in innovations that increase viability of the local media industry, and make content classification cost neutral to government.

It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they love TV. The recent Department for Culture, Media & Sport report suggested that linear TV will account for little more than a quarter of viewing time by 2040. It went largely unremarked, but Ofcom’s 2024 Media Nations report flagged TV’s direction of travel. It described a medium gripped by radical and accelerating audience change. It revealed that, for the first time, less than half of 16- to 24-year-olds tuned in to broadcast TV in an average week during 2023. Lancelot LDN https://lnkd.in/e2d-T9jX

ELECTION-NIGHT TELEVISION VIEWERSHIP UPDATE: According to our friends at Nielsen, 2024 election-night television coverage (November 5, measured from 7:00pm through 11:00pm EST) drew about 42.3 million viewers nationally...?which is a big number... that is, until you compare that number with 2020's election night viewership... and then you'll see that this year's election-coverage viewership dropped by about 25% when compared to 2020.?Ouch. 2024 viewership was measured on a total of 18 linear channels .?Fox News Channel led cable-network viewership, and ABC led the coverage among four broadcast networks.?Interestingly, MSNBC's coverage topped CNN, marking the first time that MSNBC beat CNN in the "cable-news presidential-election night coverage" derby. So... why the big drop from 2020 to 2024??Two things are likely culprits:?(a) in 2020, the Covid pandemic was still raging, and many people were still in lockdown mode (or at least in "stay-at-home-as-much-as-possible" mode) and thus more likely to be home and watching television, and (b) rampant cord-cutting since 2020 has resulted in fewer homes having access to traditional linear television. Also worth noting: Amazon Prime Video took the plunge and became the first premium streaming service to ever offer live election-night coverage (which was hosted by former NBC anchor Brian Williams).?If you watched the Prime Video coverage, I'd love to know?what you thought of?it.

For the first time, less than half of 16-24-year-olds are now watching broadcast TV in an average week, according to British communications regulator Ofcom’s annual study into the nation’s media habits… Read More At:-?https://lnkd.in/gUiTPjaF #broadcasttv #Ofcom #communication #Regulatory #news #NewsUpdate #Newsfeed #dailynews #IBWNews

I’ve seen a lot of change in the television industry over the past 25 years, but nothing comes close to the velocity of today’s new developments. Well, I suppose “new” is relative, as what was old becomes new again. As this excellent article puts it, “The streamers that had been quick to destroy the old network TV formula are now looking to emulate it.” Commercials? ? More linear-like programming? ? Cable-like bundling? ? These kinds of course corrections from major streamers are exciting for us as we continue to seek opportunities for our clients in a dynamic and evolving landscape. https://lnkd.in/eaZ_BHv9

An interesting marker for where Spain is on its transition to IP, because a move to on demand viewing taking over from linear, does drive that alongside broader broadband deployment.

Very enjoyable read that offers a clear and compelling perspective on an interesting topic, by touching various fields that are increasingly relevant for modern industrial economists, i.e., strategic management, capabilities and business ecosystems.