?? Phocuswright 2024 is almost here! Join experts from Expedia Group, Affirm, and Partnerize for Travel Transformed: Driving Partnership Growth with BNPL ??? Tuesday, November 19, 2024 ? 12:30 PM MST ?? Grand Sonoran G, Level 1 Discover how Buy-Now-Pay-Later technology is boosting booking values, driving engagement, and unlocking revenue. Don’t miss your chance to gain insights from Amber Sweeney (Partnerize), Ashley (Barabas) Schwartz (Expedia Group), and Stacey Paul (Affirm). https://okt.to/9SAiTU #Phocuswright2024 #BNPL #AffiliateMarketing #TravelInnovation
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#PDLDN24: Fireside Chat with Expedia Group “It’s not a marketing channel, it’s a business. They’re not vendors, they’re partners.” - Clayton Nelson, VP & GM Strategic Partnerships & Affiliates, Expedia Group Key takeaways: - Strategic partnerships and affiliates are among the fastest-growing segments of the business. - Applying a B2B perspective and metrics to the channel is crucial to Expedia’s growth strategy. - The journey isn’t always easy. Success and growth bring greater challenges, but the rewards are worth it. ?? Maura Smith #PartnershipDay #MarketingGrowth #ExpediaGroup #Partnershipdaylondon #PDLDN
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Live and kicking with Everflow - Partner Marketing Platform! We’re thrilled to spotlight new Marketplace Partner, LUX Rewards, a premier card-linking program that's streamlining how businesses connect with high-spending consumers. What makes LUX so special? ?? Unmatched Reach: Tap into a vast network of over 105 million cardholders across the UK, US, and Europe, including affluent consumers and business owners. ?? Seamless Integration: Card-linking technology makes it easy for customers to earn cashback effortlessly, boosting conversion rates and creating a seamless shopping experience. ?? Simplified Management: One contract, one account manager, and one monthly invoice make managing your campaigns a breeze. ?? Performance-Based Pricing: Pay only for results, with no upfront fees or ongoing costs. ? Want to learn more? Read our full interview with LUX Rewards and discover more relevant partners that drive revenue. Link in comments. ?? #AffiliateMarketing #PerformanceMarketing #PartnershipMarketing #MarketingAgency
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I recently stumbled upon this intriguing article on Northstar Travel. It's old, pre-pandemic in fact, but it is a really interesting illustration of how to use M&A to pivot an existing business that is facing market challenges. In this case, Northstar was a travel focused B2B media business but moved into travel focused meetings and events, a sector that had clear synergies with the core business.? Would make a compelling business school case study: https://lnkd.in/epgAwRPS #stax #valuecreation #privateequity #deals #CDD
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"We can only generate multi-use coupon codes" ?? This is something we hear from businesses regularly (sometimes large ones!) And the negative consequences can be major including ?? margins/profitability badly impacted ????♂? huge frustration from brands that prevent themselves from launching high impact initiatives due to the fear of heavy code misuse Luckily, some options are out there To all businesses who are still using (and suffering from) a limited promotion engine, this post / case study from Uniqodo should be of interest ??
Preventing promo code misuse isn’t just about saving revenue – it’s about delivering real value to customers and partners. Travelodge's partnership with Uniqodo shows how powerful solutions like unique discount codes and real-time monitoring can make a big difference. ?? Read the case study here: https://hubs.li/Q030jgfG0 #BusinessInnovation #Hospitality #CustomerSuccess #PromoCodes
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Proud partner in innovation ?? We’re thrilled to announce the launch of our innovative Co-Brand Acquisition solution, an exciting addition to Loyalty Status Co’s growing suite of loyalty marketing tools. Designed to help travel brands seamlessly acquire high-value co-brand card holders from their competitors, this product leverages advanced customer validation and identity-matching technology to target cardmembers with the highest potential lifetime value. Our platform debuted this week with our trusted partner, #FrontierAirlines, enabling targeted co-brand acquisition across the U.S. For a limited time, customers holding an eligible co-brand credit card with another airline can earn up to 100,000 miles after approval and qualifying purchases on the FRONTIER Airlines World Mastercard—that’s double the normal bonus for new cardmembers! Mark Ross-Smith, CEO of Loyalty Status Co, said: "Adding this solution to our platform underscores our continued commitment to innovation and focus on delivering solutions that address the immediate needs of our travel partners. We look forward to bringing this product - and the corresponding value - to brands worldwide’ Interested in advancing your co-brand acquisition strategy? Let’s talk! Connect with us at [email protected] for a personalized demo. Learn more ?? https://lnkd.in/gMtg2v6B
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Preventing promo code misuse isn’t just about saving revenue – it’s about delivering real value to customers and partners. Travelodge's partnership with Uniqodo shows how powerful solutions like unique discount codes and real-time monitoring can make a big difference. ?? Read the case study here: https://hubs.li/Q030jgfG0 #BusinessInnovation #Hospitality #CustomerSuccess #PromoCodes
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?????? ???????? ???????????????????? ?????????? ???? ???????????? ?????????????? ????????????: ???????????? ???????????????????? ?????? ?????????? ?????????????? Implementing an online booking system is no longer a luxury but a necessity. Here’s why: - ?????????????????? ????????????????????????: Studies show that businesses using online booking systems see a 24% increase in appointments. - ???????? ????????????????????: Say goodbye to manual appointment management. Streamline your operations, and reduce no-shows by 29%. - ???????????????? ????????????????????????: 70% of customers prefer businesses that offer online booking options. By providing a hassle-free experience. - ???????????? ???????????????? ????????????????: Track your busiest times, most popular services, and client preferences all in one place. Make the smart move for your barbershop—adopt an online booking system and watch your business thrive! #BarbershopTech #BusinessEfficiency #OnlineBooking #CustomerExperience #BarbershopGrowth #CodeMolyTech
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Maximising Customer Value Through Upselling and Cross-Selling ???? In today’s competitive market, businesses need to go beyond just selling a product or service. Take MakeMyTrip as an example: While booking a flight, you’re often offered additional services like paid seat selection, priority check-in, baggage transfers, and even cab rides! ???? This is the perfect demonstration of?upselling and cross-selling, strategies that not only enhance the customer's experience but also increase revenue. ???Upsell:?Encouraging customers to upgrade their current purchase with add-ons that enhance their journey. ???Cross-sell:?Offering complementary services that fulfill a customer’s related needs. Why does it work? 1???Convenience:?Customers prefer bundled services rather than navigating multiple platforms for each need. 2???Perceived value:?Tailored offers give customers more control and personalization in their purchases. 3???Increased Customer Lifetime Value (CLV):?You boost your revenue without acquiring new customers. Whether you're in travel, retail, or e-commerce, these strategies can work wonders when used effectively. ?? Is your business maximizing these opportunities? Let’s chat in the comments!?? #Upsell #CrossSell #MakeMyTrip #MarketingStrategy #CustomerExperience #BusinessGrowth #RevenueBoost #Ecommerce #TravelIndustry #CustomerJourney #CLV #MarketingTips #DigitalMarketing #LinkedInGrowth #sortedguy333 #brandmaker333 #teambrandmaker333
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?? Exciting New Feature Alert on CabEasy! ?? We’re thrilled to announce the launch of our Account Statistics feature! ?? Now, you can get a quick summary of your booking history and analytics right within the platform. Whether you want to track your ?? Total Bookings Amount ?? Total Requirements posted ?? Unique Suppliers added to your network ?? Ratings and many more.. Everything is just a tap away! ??? Start exploring your stats today and make data-driven decisions to grow your travel business with CabEasy! Stay tuned for a new automated way to resolve your Post Booking communication in the B2B industry !! Receive one click actions automatically and save hours of calls and emails etc! #staytuned Have questions? We're here to help 24/7! Happy Exploring! ?? #cabeasy #b2btech #pbo #operation #b2btravel #techInnovation #tourism #travelagents #businessAnalytics #travelindustry #b2bcabs #b2bsuppliers #businessStatistics #statistics #dashboard
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What is the value of a #channelmanager you ask? A channel manager is an expert in distribution. They are your partner in optimizing your distribution strategy. They are not managing the tech behind all the other tasks a property manager has to do on any given day. A channel manager has, in most cases a deeper knowledge base on connectivity to the distribution that drives bookings and ultimately revenue. As an example, NextPax is one of the few technology partners globally that offers the full seamless experience with Bookingcom. This seamless experience allows you to do all the foundational tasks you have had to do in the channel extranet in our platform. By working closely with the channel we ensure that the latest tools are available to our partners without having to prioritize around other must haves to manage properties a #PMS is responsible for. Interested in learning more? Let me or my team know and we'd be happy to talk all the cool things a channel manager can do to enhance your #distribution #marketing. #otas #vacationrentals #shorttermrentals
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