Data is everything. There’s nearly a 1:1 correlation between a Google search and a purchase. People don’t just accidentally visit our website. They are scanning the internet with a purpose. The purpose to buy. It’s not about competing with other Honda dealers for us. They’re our brothers and sisters who wear the same uniform as we do. While we respect other manufacturers, our focus is to outwork, outhustle, and most importantly, outperform. And we do this by executing a better strategy. Steve Prefontaine, the runner, famously said: “Somebody may beat me, but they’re going to have to bleed to do it.” That’s an elite mentality right there. Our customers clicking on ‘buy’ is all the proof we need. Everyone that presses the ‘buy’ button is actually going to buy. Try getting your head around that data! Access to the data and analyzing what it says will separate the winners and losers of today. Understanding the data is the greatest resource a dealer can have. And we’ve learned to lean into the data. We've got a firm grip over it! Learning to trust the data over your instincts can be one of the toughest transitions you can make. But it’s a transition well worth your time and effort. Learn to trust the data. And it might just turn out to be your strongest asset. #Prefontaine?#HowBadDoYouWantIt?#DrivingEvolution?#ParagonMentality
