A NEW LEASE ON LIFE: Paladia rebranding & marketing P11 is pleased to announce a dynamic new marketing strategy for Paladia, formerly Ventana Apartments. We took this established multifamily community managed by SRG Residential in Playa Vista, CA, and strategically rebranded it to bring confident and competitive energy into the current marketplace. The assignment proved complex, but by leveraging extensive demographic analysis and location research, P11 crafted a complete relaunch strategy to unify the core identity and persona with the development of a comprehensive vision book, positioning strategy, naming study, branding overhaul, website redesign, floor plans, collateral, and additional resources for this Southern California community. It celebrates both residence styles, highlights impressive upgrades, and emphasizes extensive renovations throughout the community, allowing prospects to select the aesthetic that best aligns with their individuality. This formerly quiet multifamily community has been revitalized, positioning itself to thrive in the vibrant Silicon Beach market today and tomorrow. READ THE FULL STORY HERE https://lnkd.in/e4GrmNgF #P11 #MultifamilyMarketingSolutions #RebrandingSolutions #PaladiaPlayaVista #SRGResidential
