Oxford + Bond | Go. Dare. Do.的动态

A part of IPG Mediabrands, UM Worldwide has launched Full Colour Media with a focus on brand-building and growth. It is underpinned by custom research conducted with over 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands. Read more at: https://lnkd.in/gHfU-Jfz

Today, (September 17th, 2024)?Havas Media Network?shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was conducted with?Lumen Research?and Brand Metrics. https://lnkd.in/ei4C3ePf #Attention #Brands #Media #Research

Following the great session at ATS last week, our latest research with Havas Media Network and Brand Metrics is out now!! Read the below to find out how over 9,000 brand studies prove that attention drives outcomes ? ? ? Lumen Research

Today, Havas Media Network launches a groundbreaking research paper that combines Lumen Research’s predictive attention models with Brand Metrics’ brand lift studies to uncover the drivers of brand awareness, consideration, preference, and action intent. “What do 9,000 brand lift studies teach us about attention and memory?” analyzes over 9,000 campaigns, involving 1.8 million respondents and 5.6 million impressions, and finds a clear positive link between attention and these brand metrics. This study integrates viewability and frequency data with scaled brand lift responses. While attention metrics have grown rapidly, they’ve been underutilized in media planning—until now. "Our study with?Lumen?Research and Brand Metrics bridges this gap, offering actionable insights to embed attention into planning and activation," said Jonathan Waite, Global Managing Director of Mx, Havas Media Network London. Read the full report here: https://lnkd.in/gSUQ4Cin #HavasProud #ResearchReport

What does attention mean for your brand’s success? One thing is certain: longer attention times are closely tied to greater brand lift – from awareness to purchase intent. Focusing solely on lower funnel metrics is no longer enough; attention metrics are also critical in driving advertising effectiveness throughout the entire funnel. Discover how optimising attention can elevate your brand strategy in our latest whitepaper ?? Havas Media Network | Havas APAC #HavasMediaNetwork #BrandLift #Whitepaper

Modern Brand Management: What Works in today’s times Brand management isn’t just about catchy logos or slogans anymore—it’s about building real connections with your audience. Purpose matters more than ever. People love brands that stand for something meaningful and align with their values. Understanding your audience is key. Data now helps brands have deeper insights into customer behavior, making communication feel more personal and impactful. Being consistent across platforms—whether it’s Instagram, LinkedIn, or in-store—builds trust and recognition. Storytelling is powerful. Emotional, relatable stories make brands memorable. Involving your customers in shaping the brand adds even more authenticity. And let’s not forget sustainability—people notice and prefer brands that care about the planet. Technology, like AI, is also transforming how brands create personalized experiences, making engagement more seamless. At its core, brand management today is about staying relevant, authentic, and connected. SkyCrest Brand Consulting Group #brandmanagement #imc #integratedmarketingcommunications #marcom #sbcg #skycrest

???????????????????? ?????????????? ???????? #???????? & #???????????????? As we navigate the ever-evolving? digital landscape, it's clear that Gen Z and Gen Alpha are reshaping the way we think about brand loyalty. These digital natives aren’t just the next generation of consumers—they're driving a fundamental shift in how #brands must engage and build relationships. ?????????????????????? ?????? ????-???????????????? ?????????????????????????? Today’s younger generations like interaction and involvement. Whether it’s participating in product design or contributing to brand narratives, these consumers want to be part of the process. #Brands that facilitate such engagement are not just meeting expectations—they’re building deeper, more meaningful connections with their audience. #Brands like Nike, which have successfully involved consumers in the design process, are leading the way in this new era of co-creation. ?????????? ?????? ???????????????? ?????????????? Traditional brand loyalty, where consumers stick with a brand out of habit or nostalgia, is slowly becoming a thing of the past. Their loyalty is much more fluid and contingent on a brand’s ongoing performance. If a brand fails to deliver on its promises or doesn’t meet expectations, these consumers won’t hesitate to switch allegiance. #Brands need to consistently meet high standards and adapt to changing consumer needs to maintain their loyalty. ???????????????????????? ?????? ???????????????????? ?????????????????????? To truly capture the loyalty of these digital natives, #Brands must offer personalized experiences. Gen Z and Gen Alpha expect customization, whether through tailored product recommendations or unique shopping experiences. #Brands that can make consumers feel valued and understood will stand out and create lasting connections. ???????????????????? ???????????????????? & ???????????? ?????????? Being present across multiple digital platforms is no longer optional—it’s essential. Audiences are omnipresent across various channels, and #brands need to meet them where they are. Social media plays a critical role in shaping brand perceptions and loyalty. #Brands that effectively use social media to engage can build trust and strengthen their brand presence. As we move forward, it’s clear that #GenZ and #GenAlpha are redefining what brand loyalty means. To connect with these influential generations, #brands need to focus on authenticity, engage in meaningful ways, and uphold ethical practices. In frame: our co-founder, Abhay Tandon talking about loyalty programs & GenZ! #GenZ #GenAlpha #BrandLoyalty #ConsumerBehavior? #MarketingStrategy Abhay Mishra Abhay Tandon Anuj Kumar Tanay Gandhi Ankit Kumar Sharma Haedarah Ali Saumya Singh Nainish Rai

"?????? ?????????? ???? ?????? ???? ???????????????? ?????????? ??????????????????????: ?? ?????????????????? ??????????????????????" We are deliberating on a controversial topic at #midnight. "The Dynamics of Multiple Brand Ambassadors ?? "With increasing media and message clutter, many brands are turning to the strategy of multiple brand ambassadors as a supposed panacea. However, it's important to recognize the potential negative impact this strategy can have on your brand." The core of a strong brand lies in its identity, values, and customer experience. Brand Ambassadors should complement and enhance this foundational essence. While crafting the brand narrative, the brand should always be nurtured to be bigger than any Brand ambassador. With multiple Brand ambassadors, there is always the risk of brand ambassadors dominating or risking the brand identity of the very Brand. Both the agency and brand team need to work hard & diligently but consistently too to mitigate this risk and safeguard the brand's integrity." The strategy of using multiple brand ambassadors can indeed amplify reach, enhance credibility, and mitigate risks. However, there are significant challenges to consider as well, such as the potential for diluting brand identity, creating more layered and inconsistent messaging, incurring higher costs, and the risk of ambassadors overshadowing the brand itself. It's crucial for brands to carefully balance these factors to effectively leverage the strengths of multiple ambassadors while safeguarding the integrity and coherence of their brand identity. "The verdict is clear: with strong brand positioning and strong consumer-focused messaging, the need for multiple brand ambassadors diminishes significantly. However, effectively harnessing the strengths of multiple ambassadors while maintaining the integrity and coherence of brand identity remains a formidable challenge for any marketer." #brand #brandambassadors #consumer

"Creativity is no longer optional. It’s a competitive advantage. Brands that embrace creativity will lead the pack; those that don’t will fall behind. And the data backs this up," says Ghassan Kassabji, CEO, IMPACT BBDO Group - UAE. "Here’s the problem," Kassabji says, "the C-suite is often more focused on quarterly numbers than long-term brand health. And it’s understandable — pressure to deliver immediate results is high. But focusing solely on short-term wins can undermine a brand’s long-term potential." Read the full opinion article on the link below. #Creativity #Brand #Marketing #Boardroom #ExCo #CSuite