Oxford Road的动态

??Maximizing Your Brand's Potential in Podcast Advertising?? Ossa is thrilled to announce our next event in the Startup Series: Join us for Part 1 of our Brand Safety and Suitability Webinar. Dive into the world of podcast advertising with a focus on brand safety and suitability. ?? When: March 6th at 4pm EST ?? Where: Live Virtual Panel (Zoom) Join industry leaders Daniel Granger, Pat LaCroix, and Scott MacDonell as they explore effective strategies for navigating the podcast advertising landscape with a keen eye on brand integrity. This webinar will equip you with: - Essential insights into brand safety and suitability - Tools and strategies for a safe advertising environment - Expert advice on maximizing opportunities in podcasting Whether you're looking to enhance your brand's reach or ensure your advertising efforts are both safe and impactful, this is the perfect opportunity to learn from the best. Don't miss out! Secure your spot now and transform your approach to podcast advertising. Register Here: https://lu.ma/d9spg22o ?? #PodcastAdvertising #BrandSafety #MarketingWebinar #DigitalMarketing

?? Podcasts That Move You. Brands That Resonate. ?? At Soundrise, we curate content that moves listeners—shows that tell stories, stir emotions, and inspire action. That’s why our audience is more than just numbers; they’re loyal fans who listen, engage, and trust. When you advertise with Soundrise, you elevate your brand. Together, we rise. #podcastmarketing #brandengagement #Soundriseadvertising https://hubs.ly/Q02XNfdn0

"The duller you get, the more expensive it becomes for you to get the same amount of commercial impact as if you were being more interesting." Such a great episode of Fergus O'Carroll's On Strategy Showcase with Adam Morgan discussing his latest work on the cost of dull advertising. The research is compelling. And I enjoyed the nuanced view and the way the discussion considers brand content and communications beyond advertising. I've always advocated looking beyond category to consider what 'good' looks and feels like to your customers from a brand experience, service, content or comms perspective. People go about their days noticing, interacting, and engaging with so many brands, it's foolish to think that we only need to compete with category competitors in terms of connecting with these people in impactful ways. Adam talks about setting the bar too low by only comparing ourselves to category competitors. It's such a great way to look at it. How can we imagine something better if we settle into category norms? The real bar is set by customers and audiences, not us. He provides a "dullness barometer" which is so helpful, suggesting we rate our work or ideas in response to these 5 questions: ? Are we meeting people where they care? And speaking in their language? ?Are we denying a key assumption & surprising them? ?Are we using emotion, drama & storytelling? ?Are we using distinctiveness and character rather than saying and acting like everyone else? ?Are we using the real bar to judge what's interesting or one that we've set on our own? It's another reason why interviews are so powerful. With a broad range of internal stakeholders, you gain such a strong sense of the character and distinctiveness of the brand. And with customers, you can gain a rich sense of the other brands, content or communications the customer or target audience is interacting with and enjoying as part of their life. What might feel like irrelevant information can offer rich insight into what they connect with and what interests them. Research and discussions like this are a great reminder to take the time to understand what your customers or audiences will find interesting and compelling - what will drive that human connection - and also dig into what makes your brand distinctive and gives it its character. It'll save you money in the long run.

If you listen to multiple podcasts from well awarded agency creatives, and a lot of very smart planners, you might consider pre-testing the most virulent of research practices. But as System1 continue to provide great results, that directly impact performance, and as Mark Ritson argues below, you might want to reconsider. Top piece of prose that will change your opinion #research #advertising #marketing

Navigating brand safety in podcast advertising, let's unpack it: Meeting the audience where they are is crucial for effective marketing. Brands must understand their partners and recognize that elements like content topics and the use of language—including profanity—can align with a show's tone. If listeners are engaged with that content, it’s likely they’re not put off by it. Fortunately, advancements in tools like Barometer and #Sounder are making it easier to identify shows that align with brand values, helping us steer clear of potential pitfalls. Prioritizing brand safety through these innovative solutions is essential for ethical advertising. One of the key things to take away from this little rant? Using tools to help assist with brand safety is worth it.

Podcast Hosting and Podcast Guesting are two excellent ways to show #authenticity and #openess for you and your brand. #marketing #personalbranding #podmatch Café & Networking, Pitch your Success. https://lnkd.in/d_28NneY

For podcast advertising to grow, marketers need scalable tools for brand safety evaluations. Most campaigns still rely on manual assessments of individual shows. Acast's new integration with Barometer aims to enhance brand safety and encourage broader publisher engagement.

?? Unlock the power of brand equity with key modes like Blogs, Podcasts, and Webinars! These dynamic platforms offer unparalleled opportunities to engage with audiences, share valuable insights, and establish thought leadership. By consistently delivering high-quality content through these channels, businesses can strengthen brand recognition, build trust, and cultivate loyalty among customers. Ready to elevate your brand's presence and drive long-term success? Let's harness the potential of content marketing together! ?? #BrandEquity #ContentMarketing #ThoughtLeadership #MarketingStrategy #MKTG1113

For podcast advertising to grow, marketers need scalable tools for brand safety evaluations. Most campaigns still rely on manual assessments of individual shows. Acast's new integration with Barometer aims to enhance brand safety and encourage broader publisher engagement.

Our latest blog post explores the transformative power of audio in digital marketing. From podcasts fostering direct connections to targeted audio ads & sonic branding, discover how audio enhances engagement and amplifies brand identity across channels: https://hubs.la/Q02C5pvS0 #AudioMarketing #Podcasts #SonicBranding