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Geo-Targeting, Meet Podcasts??? We know lots of CAOs who don’t love their campaign tools. Magellan AI’s hoping to change that. Magellan AI?just introduced market-level reporting to its measurement dashboards (h/t Podcast News Daily, ???in comments). Why does it matter???? DMA-level insights unlock local advertising, a cornerstone of terrestrial radio (and a key growth opportunity for podcasts). Now you can see where your campaigns are delivering and hitting most effectively. Magellan hopes to attract advertisers’ business as Chartable shuts down??? Do DMAs matter to you? Sound off in the comments??? -- #OxfordRoad #AudioAdvertising #Podcast #MediaBuying #Tools #Insights #Strategy #AI #Marketing #Reporting #Measurement #Advertising #Audio

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