Tomorrow: We're revealing our top tips for making your media platforms work harder! If you're looking for game-changing strategies to get more out of your media investments, this is your chance. Join us and a guest speaker from Meta for our ADWEEK webinar, where we'll explore how to harness insights that can deliver real impact across Google, Meta, and more. Ready to transform your media platforms? Register: https://bit.ly/4f0plDS
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What tech and media trends should be on the minds of marketers in 2024? Earlier this year at CES, MediaLink brought together leaders from Google, FaZe Clan and McDonald’s and more to discuss the forces, from a booming creator economy to a complex election year, that’ll shape the ad market in the coming months. Read more and download the full report here: https://lnkd.in/gR72B2mJ
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Earnings season is approaching for social media giants like Alphabet Inc. and Meta. Get ahead with our Social Media Industry KPI Guide. Dive into the metrics analysts are watching from total digital advertising revenue, monthly and daily active users to financial indicators like operating margin, EBITDA margin, and more. https://hubs.li/Q02GP8wf0 #earnings #socialmediaindustry #technologysector
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"Ad Whisperer ?? Trusted Advisor to Agencies, CMOs & Brands on #ConnectedTV, #RetailMedia, #AttentionMetrics, #adtech and the Future of Marketing ?? | Editor-in-Chief @ ADOTAT | AdTech | Marketing | Proud Chicano Jew ??"
???? Missed our latest launch? ???? Time to buckle up and hit play! We’re taking you on a ride through the cosmic realms of Ad Tech history – it's like Star Wars, but for digital marketing geeks! ??? From the ancient internet titans AOL and Yahoo charting the ad cosmos, to the spectacular supernova of Right Media, we've got space battles, epic fails, and shape-shifting tech tales that’ll make your head spin faster than a black hole. ????? Expect a saga filled with the art of digital transformation, where media companies morph quicker than aliens in disguise, and programmatic advertising becomes the universe's dark matter. ???? We're zooming past the dial-up era straight into the age of the iPhone, uncovering the galactic divide between media buying and creative agencies – it's hilariously chaotic, like aliens trying to learn Earthling without a translator. ???? Strap in as we navigate the nebula of privacy laws and the asteroid field of vanishing cookies, before landing on some out-of-this-world predictions for AdTech's future. ???? Featuring galaxy-brained guests like Rich LeFurgy & Richy Glassberg, Shiv Gupta, Scott Schiller, and Judy Shapiro – this isn’t just a podcast, it’s a hyperspace dive into the heart of digital advertising. ????? Ready for blast-off? ?? Your space helmet and curiosity are all you need to join this interstellar journey through the ad tech universe. Let’s explore the digital beyond together – play now! ???? #AdTechHistory #DigitalMarketingSpaceOdyssey https://lnkd.in/gA7gRaPg
EPISODE 5: THE HISTORY of ADTECH. Legendary Luminaries Reflect on the Evolution of Online Ads
https://www.youtube.com/
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Managing Director EEMEA and New Markets - at Outbrain | Success-Driven Executive with Seasoned Leadership Skills
Now is the time to reimagine what your media budget can do. Harness years of engagement insights and AI-powered prediction to deliver amazing results on the open internet. Drive real attention with cross-funnel solutions crafted for impact. Rethink what’s possible with Outbrain: https://outbra.in/3UBKNrS
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?? Africa's 2nd highest ROAS Google | Facebook | WhatsApp Ads Strategist & Funnel Architect. I Help High-growth Entrepreneurs Grow & Scale through Paid Ads, AI-driven Strategies, and Scalable Systems.
The CNN and Al Jazeera of the digital world - Google and Facebook. These two titans dominate the traffic game. Leverage their reach and influence to amplify your message. Mastering these platforms is the key to driving massive,targeted traffic. IO #DigitalTraffic #GoogleFacebook
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Head of CUNY's Engagement Journalism program | Media and Audience Strategist | Change Management Advisor | f. TED, WSJ, DNAinfo
Capitalism is here to stay, at least for now. But what if we could harness its power to support the lifeblood of our society and democracy: community news? When Melanie H. Figueiredo and S. Mitra Kalita shared the powerful idea for a new metric that celebrates the incredible work of BIPOC newsrooms, I knew I had to be a part of spreading the word. This "currency of impact" is a game-changer, rewarding genuine engagement over empty clicks and leveling the playing field for diverse communities in the advertising world. I am proud to have contributed to the recently released white paper. Diving into interviews with the trailblazing leaders of these newsrooms rekindled my passion for local and community news. In a time when hope feels scarce in the media landscape, these conversations filled me with a renewed sense of optimism. The incredible work deserves our support and recognition. Don't just take my word for it – read the white paper here. After years convincing news leaders about balancing scale and engagement, this sophisticated (yet simple!) model feels potent. Would love to hear how you might apply these same principles yourself: https://lnkd.in/eqtUQF4A
Vice President @ URL Media | Client Services & Retention, Media, Account Strategy, Upselling, Building Revenue & Community, Grassroots Outreach, Teams, & Opportunities
About 2.5 years ago, I was immersed in an endeavor: trying to make my first sale for URL Media and frustrated by the stale conversations I continued to have with media buyers about CPMs and ad tech.??? ?? I began experimenting with a phrase in my pitch meetings, challenging some of these same media buyers and prospects to shift their lens on the value of community media publications. To not just consider scale, reach, and CPMs…but rather, IMPACT on audiences. What was the power of impact? What if impact were its own currency???? ?? ?? I remember engaging with trusted colleagues like Junmian Sun, and Rachel Huff about my theory, and receiving enthusiastic feedback and encouragement. And then bringing this idea to our founders, Sara M. Lomax and S. Mitra Kalita. And very quietly, as they do with our most magical things at URL, they found a way to turn this into a much larger collaboration. With funding from Reynolds Journalism Institute to launch this project, and support from folks like William Lager and Kat Duncan we began a full-fledged conversation on how to pilot a new tool, and pioneer a new way forward for those involved in community media and needing more opportunities from advertisers.??? This work feels especially poignant as ad tech seemingly continues to implode and shift around us…And I’m incredibly proud to put my name, my stamp on this work that feels ahead of its time and also more urgent than ever. Check it out here: https://lnkd.in/eKsqBNGv
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Director, Programmatic Strategy @ Condé Nast | BIMA 100 | The Future 100 Club '23 | World Media Awards' Rising Star
??Last week, I had the absolute pleasure to co-chair and speak at the Programmatic Pioneers Summit! I discussed publishers’ strategy in the Post-Cookie Era, alongside great panelists Nino Stylianou, Owen Boyne and Owen Griffiths. It was so great to connect with brilliant professionals from the industry and have meaningful conversations. ?? If you are interested in chatting, my DMs are always open to discussing everything Digital Media. #programmatic #digitalmedia #ProgrammaticPioneersSummit #Marketing
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Exciting news in the world of digital media! Our latest blog post delves into the evolving landscape of YouTube Premium and its unexpected approach to ads. We explore how this shift impacts user experience and what it means for creators and marketers alike. Stay informed about these developments and their implications by reading the full post at the link below. [Read more here](https://ift.tt/yEpdMJv)
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The FB Ads Guy - Over $25M+ generated for clients. I help scale your offer with paid ads ($350k-$1.68M in 2023) | Founder @Adsurdity
There’s no shortage of terrible advice on the internet. Meta ads are no exception. Here are 5 myths about Meta ads that are keeping you from scaling to the next level:
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Brand Partnership Expert | Director at Talent Corp | Helping Businesses Grow By Matching Brands with Talent | Advertising Expert | Media Planner & Buyer
Ambassadors humanise your brand and build trust with your audience. Erin Molan in our latest video below. Ask us how we can help your brand.
In a world that's driven by data, run by algorithms, and measured by Google, isn't it time you put some 'human' back into your media and marketing? Ambassadors humanise your brand and build trust with your audience. To find out more, say hi to Talent Corp (& our ambassador Erin Molan) ! Call 1300 1 Talent (1300 182 536) or contact us via the link below: https://lnkd.in/g-_yrDJY
