?????? ???????????????? ????????????????: ???????? ???????????? ???????????? ???????? On February 28, consumers are staging a 24-hour ???????????????? ???????????????? in response to brands pulling back on DEI efforts. While the financial impact may be short-lived, the message is clear: ???????????? ????????????. What should brands do? ? ??????????—Hold major campaign launches & promos ? ??????????????—Review brand safety measures & align with DEI partners ? ????????????????—Stay true to your values without overreacting ? ??????????????—Track sentiment & adjust strategically This isn’t just a one-day event—it’s part of a larger shift toward ??????????-???????????? ??????????????????????. Brands that stand firm in their commitments will shape the future of loyalty. Are you adjusting your strategy? Let’s discuss: https://bit.ly/4hTaA7M
