Outward Hound的动态

With hand on heart this product is a game changer in both its innovative texture and results.

What happens when two powerful brands join forces? Pure magic. ? At Digital Duo, we believe that collaborations aren’t just business deals—they’re the future of innovation. From Coke Zero x Oreo creating unforgettable taste experiences to Binghatti x Bugatti elevating luxury real estate, iconic partnerships leave a lasting impact. ?? When brands like Porsche and Boss come together, it’s about shared values—style, performance, and precision. The result? New audiences, greater visibility, and deeper consumer loyalty. Ready to transform your brand with a strategic partnership? Let’s make your next move unforgettable. ?? #BrandCollaboration #DigitalDuo #BusinessGrowth #MarketingStrategy #Partnerships #Binghatti #Bugatti #CokeZero #Porsche #UAEBusiness

SIAL Paris 2024 was one intense week. Long hours, some serious deal-making, and a bit of totally crazy Parisian cabaret ?? Here is my 2 cents about Brite in SIAL: 1. Stand out Picture this: our booth was deep in the SIAL startup and innovation section, between 111 startups, a 20-minute walk from the main beverage area. How did we get noticed? Bold branding. We covered our stand with pink posters, ensuring any eye couldn’t miss Brite. And it worked. We quickly started pulling in attention from way outside our little corner. 2. Grab attention This one’s a personal favorite. I’ve heard Bir?tonas Mineral Waters are copying it for next year. Andrius Ratkevicius came across a hologram fan in the States, so we tried it. Flashing, spinning Brite cans floating in mid-air? That got people stopping by? 3. Be proactive We walked around, shook hands, and gave out samples of Brite to anyone needing a natural focus boost (which, let’s be honest, was everyone by day three) 4. Leverage events In my experience, some of the best deals happen after expo hours. At SIAL, Simas and I were invited to the “Festival of Flavours” at the British Embassy Paris, and we made the most of it. Thanks to Martina for the invite – it led to a new major listing! 5. Talk to other brands I’m a firm believer in sharing is caring, so we spent time talking to other drink brands, swapping distributor feedback, success & failure stories, and (yes) even a bit of industry gossip (Thanks KULT kefir, MAD - Make A Difference - Drinks, ACTIPH, The GUTsy Captain Company and others) 6. Keep partners in the loop Before SIAL, we sent a newsletter to all our partners—current and potential—letting them know we’d be there with a stand. In-person meetings aren’t dead yet. It’s still unbeatable to put a face to the name, especially after COVID. Reflection done, lessons learned, and now, it's time to scale Brite even further! The future is bright (and Brite) ????

I love this event already! And not only because it’s my baby but because of all the amazing people coming together and making it possible! From a faint idea to now putting actual faces and words into it, this hasn’t been the easiest journey as it usually never is, and a big part of it is to finance the whole thing and bring it off the ground. But I have been working diligently on finding more and more partners and we are getting there. It’s a great opportunity to come together for a fresh approach to marketing, branding and experience: a mix between talks and tradeshow plus experience. As Oatly marketing (who are excellent!) put it to me yesterday: the combination of experience and educational elements here including a great versatile program is fresh and modern. Having built an international jewelry business for 8 years from the ground up plus being in art direction and brand marketing and e-commerce almost 15 years (agency, start up, corporate) this was my goal. Not gonna lie there have been frustrating elements: companies not sponsoring because of other partners we have … a lot of “let’s see how this year pans out and if this a success we are on board next year” …. Well this is not how it works :) the time is now, always. But this is the kick off for a larger series and all beginnings are hard so keeping the bigger picture in mind. Now I’d rather point out the help I was and am getting! Makedesign.videoproductions who will be filming all talks and providing us with finished cuts after the event has been very helpful with ideas and introductions, Studio Linda Ehrl, Standortagentur Tirol for including us in #innovationweek Victoria Strallhofer Karolin Helou, Beate Fankhauser, MSc, Christina Leipold, Stephanie Neumann-Johnston for ideas, and my other talented friends and fellow visionaries in business. Thanks for the uplifting words anyway Oatly and let’s make this a huge success! Link for tickets in comments - order earlier than later because we have only 50 left although it says differently on @eventbrite (don’t get me started on their dated ticket system…not again.. but you live and learn). #thinkbig #skijump #bergisel #hybriqe #talks #experientalmarketing #branding #marketing #tyrol #innsbruck

The hospitality industry is such a vibrant and lively industry to support. And a visit to the Northern Restaurant & Bar expo at Manchester Central, showcased the best of the brands operating in this space. Bouncing back from one of the most challenging times, the show was a dynamic gathering of industry leaders with brands such as clients, Proximo, Disaronno and Fever Tree in attendance. NRB 2024 wasn't just a trade show; it was a melting pot of industry wisdom and innovation. Amidst the buzz, we couldn't help but reflect on the topics of conversation with almost everyone we spoke to, that echoed the themes from Vol 1 of our Nipperkin report. In particular the shift towards premiumisation with uncompromising consumer expectations and a demand for elevated experiences, whether at-home or from the on-trade. All unanimously agreed - whether the objective was new product launches, promoting unique offerings or personalised luxury services -?every detail matters and in today's tough climate where every marketing penny counts, our knowledge and expertise are invaluable assets. Ready to curate immersive, unforgettable experiences for your brand? #NRB2024 #RetailMarketing #OnTrade #Premiumisation #AlcoholBrands

LATEST EVENT NEWS: THE INNOVATION STUDIO IS BACK THIS APRIL! ?? ? Completely Retail Marketplace and Completely Retail News are proud to announce that the highly anticipated Innovation Studio will be back at this April’s Completely Retail Marketplace event which is being held on the 30th of April and Old Billingsgate Market, London. ?? ???? ? For those of you who might not know what the Innovation Studio is: ? The Innovation Studio is a platform that endeavours to uncover trends, predict change and provide the intelligence that gives the audience a proper understanding of the retail property sector, supporting businesses to prosper and grow. ? →15-minute fireside chats with inspiring industry professionals. →Moderated by Lisa Simmons (nee Pilkington), BBC Broadcast Journalist & CR News consultant. →Sessions will tackle different key industry topics. →Interaction from the audience will be encouraged with Q&As. →Maximum of three panellists per discussion. →Chats are filmed and shared digitally with the event attendees and CR News’ audience, reaching over 15,000 retail property decision-makers. →Sessions will be promoted as part of the event day programme. ? Sponsor an Innovation Studio session and gain valuable exposure through the Marketplace event and CR News channel. ?? ? Make your presence known at this April’s Completely Retail Marketplace and gain invaluable exposure for your company. ?? For more info on Sponsorship packages contact our events team at ??: [email protected] Sessions are limited, so contact us today to avoid missing out on gaining valuable industry exposure for your company this April. ? #crmp24 #innovationstudio #innovation #crnews #retailinsights #retailproperty #retailevent #retaillondon #retailpropertyevent #retailinsights #sponsor #growyourbusiness ? ? ?

The last in our series #buildingtheorythroughpractice. We remain privileged to work with national brands that champion investment attraction to their countries and the elevation of their proud culture to attract visitors. Along the way, we have worked with fun brands that create spaces for entertainment and top-notch hospitality. Talk to us about your brand needs and let us bring interventionist thinking that will accelerate growth. #brand #destinationbrand #nationbrand #hospitalitybrand #wearevalora #brand #interventionistthinking

If you're going to be at P2PI Live, let me know and make sure to check out this panel!

Looking forward to this years #Mapic, theme- The new retail equation: Growing in a fast changing world

The much anticipated day in the CEW UK calendar is finally here! It's always super inspiring to chat about the the latest innovations, and a great place to catch up & meet people too. Who's going? Kim Reid and I would love to see you there. #cosmeticsindustry #cosmeticscience #ukmanufacturing #ukmanufacturer #brandinnovation