????????CITY MAPPING AS A COMMUNICATION STRATEGY! Imagine walking down Avenue des Champs-Elysées in Paris, Via Monte Napoleone in Milan, or Oxford Street in London, observing hundreds of OOH and DOOH advertisements. This is possible thanks to the geolocation of this type of #advertisement! By means of a well- difined #mapping and establishing #impressions for each screen, we could obtain custom-made strategy for the brand! This feature has proven particularly useful for #campaigns preceding and following through fashion weeks. Let’s not forget how the opportunities offered by #OOH played a crucial role during the pandemic: keeping in mind the Maxi DOOH installation at Times Square, which allowed many designers to showcase their creations in an #immersiveenvironment. Various media assets will be used to support these campaigns and different locations will host OOH and DOOH installations: #Retail and #Leisure in shopping malls, stores, stadiums; #Roadside in bus shelters and urban street furniture; #Transitmedia in airports, train stations, metro stations, and various public transport vehicles. These will be the steps that will lead to boutiques and exclusive events! Once again, OOH and DOOH prove to be incredibly powerful communication channels, capable of capturing #consumers’ attention! ??Have you ever noticed this? Have you ever stopped to reflect on the strategic positioning of OOH and DOOH? Let us know in the comments! ?? #Outsight #OutsightOOH #OutsightDOOH #advertising #mapping #geolocalized #FashionWeek
