IT TAKES MORE TO GET THIS FAR—Powerade signs Karaban, Love & Rivers ahead of March Madness. ?? ?? With March Madness approaching, Powerade is making a big NIL push, signing UConn’s Alex Karaban, Arizona’s Caleb Love, and NC State’s Saniya Rivers for its latest campaign. ?? Why it matters: ?????????? ?????????????? = ?????????? ?????????????? – As the tournament nears, brands are locking in top talent to maximize visibility. ??????’?? & ??????????’?? ?????????? ???? ?????????? – Powerade’s athlete lineup highlights growing investment in both sides of college basketball. ?????????????????? ?????? ???????????????? – More legacy brands are getting aggressive in NIL, aligning with athletes who embody their brand message. #Powerade #ItTakesMore #MarchMadness #NIL #AthleteMarketing #BrandPartnerships #CollegeBasketball #SportsBusiness
