ossa.ai的动态

1650 days ago I started sharing on this platform. 4 years, 6 months and 7 days ago. I had like 2000 connections, followers didn’t exist. I’d get like 2 likes, a comment and 86 views on each piece of content. My colleagues and even bosses thought I was dumb for sharing here. But, I knew there was massive potential on this platform. Also, just want to keep it real with everyone. Just because I’m on this “list” doesn’t mean that I haven’t struggled at times in sales. Tbh, I’ve missed quota several of times. Tbh, I’ve committed deals that have slipped 2+ quarters. Tbh, at times I haven’t been a great manager. Tbh, I’ve worked at places where I had trouble even getting someone to sign. You see all the good stuff, like this?? The monster closed won opportunities. Me going from smb ae to vp in 4 years. My content exploding on this platform. The side hustle that is taking off like crazy. The trips that sales has helped me take. You know, all the highlight reel type stuff. Why am I sharing this? Well, because I remember looking at lists like these when I was 3, 6, or even 2 years in and thinking there was no way I’d see my face beside people like Gary V. But here we are, 1650 days later. Here are a couple tips: Be you. Be real. Commit. Have fun. Ride the waves. Stay away from fake growth. Keep automation off your profile. Remember this is your profile, not your orgs. You do this stuff, and I will see you on these lists in about 4 years. The truth is, 99.9% of you will quit by the 2 1/2 year mark. Remember the line before this line every time you want to give up. P.S. - Top 10 Female Sales photo is down below, Idk if I’d crack the top 10 all around if we were together ?? And thanks Favikon for putting this together, and no they didn’t ask me to share or pay me to share.

How I learned to make money...for the company! When I joined LinkedIn, I was assigned to “Team $” (Team Money). It was a portfolio of products that drove the sustainable revenue of the company. I was going to be tech lead for the front-end teams working on Subscriptions, Payments and a new business idea we were going to explore. I was sitting in a prime location to develop the next area I needed on my way to executive roles - having an impact at the core of the business.? The higher the role you aspire to - the more impact you need to make. “Team $” was a great place to start. Within a couple of months, I was leading a team of 15 engineers across these three projects. And, within six months, I was leading the front-end team across the entire portfolio when my manager got tapped for a new project. I moved up a level in the reporting hierarchy. I think we were about 40 engineers at the time and growing quickly toward 60. In addition to the super-quick growth of leadership responsibilities, I had a front-row seat to the emergence of a billion+ dollar business and a significant contribution to the launch of a couple more. It was working on this suite of products that I learned a super-valuable lesson about building sticky monetized products. To find out the lesson I learned, what we built, and how we went about it, head on over to my Substack, and make sure to subscribe.

LinkedIn is a powerful tool, here’s what has and hasn’t performed for me as I cracked the 100K milestone… I always knew LinkedIn had huge potential but when you’ve got 20 other channels to deal with in a large scale B2C business, it tends to get pushed into the “important but not urgent” bucket. But when you are in the B2B world, especially a start-up with limited budget I knew from before I started it was going to play a big role. The hardest part for me has been getting my ego out of the way, mainly thinking “what’s someone going to think about this?” and also self-promotion makes you feel like a bit of a knob full stop. Regardless, it hasn’t all been smooth sailing, here’s some of the topics that have worked and those that haven’t. What’s Worked ?? - New Job Announcement; I split this over a few posts talking to my new role at Cuttable and saying thanks to my previous team. - Weekly Highlights; a simple format reflecting on what I’d learnt, seen, experienced over the last week - Start-Up Reflections; anytime I’ve shared a personal experience or a comparison about start-up v corporate they’ve tended to perform well Results: most of the above posts would range between 3,000 and 15,000 impressions. What Hasn’t Worked ?? Resharing Posts; doesn’t matter the content but these just haven’t hit any solid impression numbers. Posting Unoriginal Video; I feel like the algorithm knows if you’ve created it or not, for me anyway these just haven’t performed well. Anything Overly Salesy; even a subtle sell gets picked up, anytime I’ve included features of Cuttable instead of behind the scenes style messaging, impressions drop. Regardless, it’s all learning, didn’t know any of the above when I stated at Cuttable June 20th, now I do. So has it worked? A resounding yes from me no matter which way you cut it. If you look at our PR activity, partnership interest, request for demo’s, even hiring interest - it’s all been up. So what’s next? - Going to start experimenting with more video style content - Doing more of what has worked so far - Getting our founders Sam Kroonenburg, Jack White and Edward R. all humming on here also. Here’s to doing the best we can with what we’ve got!

My Client closed 40 deals through Twitter in 75 days. It is resulting in $206,502.80 ??. I put 5 posts out per day. Here’s my step-by-step process for turning content → sales: 1?? Content Topics ? Research my client's ICP. ? Compile all of my client's results & testimonials ? Double down on the top 5 pain points as content topics Trickle all of the content down to: → Threads → Mindmaps → Lead Magnets → Short Form Content → Story Based Content → Promotional Content → Series Based Content → Video Breakdowns Of Processes → Breakdowns (Technical/Authority/Case-Study) 40 pieces of content were sorted from Monday to Sunday. Also including engagement and managing inbound - outbound DMs. 2?? Content Structuring: ? 5 Posts-Day ? 10-15 DMs per day ? Breakdowns On Mon-Wed-Fri ? 3 Video process breakdowns Tue-Thur-Sat 3?? Posting ? Post at 7:30AM or 11AMish EST ? Leave it alone (no commenting bull??) ? Voice message to people who engaged with post 4?? DM’s ? Find your 25 dream clients ? Audit their funnels/offers? ? Post it and tag them in it ? Form a value-based relationship with them ? Hop on a consulting call and show your process and systems ? Enjoy working with your dream client A great strategy is a weekend strategy post to attract free inbounds. Copy it: "I'll be sitting over the weekend and looking over you're funnel/offer/web and giving my honest thoughts and shoot over a loom on it so drop your XYZ below"? [Positioning Yourself As An Authority]. 5?? Pipeline management ? Book in leads on the calendar ? Send a pre and post-call page? ? Get mulla without cringe bait posts Try this out. It’s worked for me :)

B2B founders quit LinkedIn because they think it's a short-term ROI tactic. When I was working at agencies, most churn occurred at the 2-3 month mark. Here's why it happens: Misaligned expectations out of this platform and your content efforts. It's not wrong to expect ROI out of your founder brand but you're tracking the wrong metrics. Here's what you shouldn't be doing: 1. Judge each piece of content in terms of leads generated. 2. Confuse quantity with quality (I've been posting 5x a week, where are the leads? lets pump it to 7x a week) 3. Chase virality (why am I not going viral? this isn't worth it) Here's what you need to be doing: 1. See if your content resonated with your target audience (quality of comments, DMs, and connections requests) 2. See if the discussions generated are by relevant people and not the wrong audience. 3. Creating the 'right' kind of content (content that addresses customer pain points directly along with thought leadership related to your industry) If you see the above positive signs, then keep at it. If not, adjust accordingly. And have realistic time-frames: 2-3 months isn't going to do anything for you. But 6-12 months of consistent efforts with direction will do wonders for you and your business.

Let's face it, crafting outreach messages on this platform is about as effective as using carrier pigeons to schedule meetings. ?? You write these beautiful prose poems, only to be met with the deafening silence of a mime convention. ?? But fear not, weary salespeople! Your favorite bard of bad puns stumbled upon a mythical beast: LeadLabs App Let me tell you, it's like they took the Willy Wonka factory of outreach and replaced the chocolate rivers with pure, unadulterated engagement. Picture this: You send an email so captivating, it gets a reply faster than you can say "social selling." And it's not just any reply, folks - it's from a prospect who's more excited than a toddler at a candy store (and hopefully less sticky). ?? Now, before you accuse me of shilling harder than a used car salesman on payday (although, a big shoutout to LeadLabs for making outreach epic), here's the real kicker: I recently endured... I mean, enjoyed a podcast interview with one of their brilliant minds (One and Only Anmol Gupta). ?? Let me tell you, it was a laugh riot worthy of a stand-up comedian with a caffeine addiction. We were dropping puns like dominoes, and I even learned a secret or two about the psychology behind crafting emails that don't go straight to the spam folder. The moral of the story, folks? Outreach doesn't have to be the digital equivalent of watching paint dry. With the right tools (and maybe a sprinkle of unicorn dust... or was it sarcasm?), you can turn it into a hilarious and effective way to build connections. ?? P.S. If you're curious about the podcast (or just want to commiserate about outreach fails), hit me up in the comments! P.P.S. No unicorns were harmed in the making of this post. Probably. Special kudos to Vineeth Ellore, Anmol Gupta and entire LeadLabs App team. (Writing this so I can get my goodies soon) ??

I have a sick 6-month old at home with me right now. He’s chilling at the moment but who knows how long that will last. ?? BUT… I made a promise to myself to post every day on LinkedIn. So I will. Today will just be a little shorter than normal. :) Here’s today’s tip. The biggest mistake I see (and I see it constantly) when creating a funnel or marketing campaign… Is worrying about being annoying. That you have to spread out your emails/messages/whatever so you don’t bother anyone. I get the thought. I understand the fear. But if we’re being honest… it’s silly. Here’s the thing. The people you are emailing entered their info to get your emails. You didn’t coerce them to do it. Over the years I’ve sent 10s of millions of emails. In every funnel In every business In every campaign With every audience When we sent more emails We got better results Every single time. Here’s the truth. If you let the fear of annoying someone stop you from reaching out You’re leaving engagement, sales, and opportunities on the table. Don’t worry about the small percentage of people who will get annoyed that you’re sending too many emails. They probably weren’t going to buy from you anyway. – CHALLENGE: I’m posting every day on LinkedIn about marketing, sales, operational efficiency, and leadership until I hit 25,000 followers! Today Is: Day #4 Current Followers: 5,885 So if you enjoyed even a single line of this post, I’d love your help: - Like this post - Share this post - Leave a comment All will help increase my reach and hit my goals faster. – - Ryan #marketing #digitalmarketing #tips

Every few days, LinkedIn offers me Premium membership or sales navigator via spam emails or chat. And every time, I pass. Here’s why: ?? I Can’t Stand Paywalls?The core idea of networking is connecting with others and sharing knowledge. Paywalls on features that could genuinely help people feel counterintuitive to that goal. I believe platforms that support professional growth should prioritize accessibility, not exclusive access for those who pay. At least not to this extent! ?? The App is Already Buggy?Let’s face it, LinkedIn’s app doesn’t have the best performance. Between glitches and slow loading times, I can’t justify paying for a “premium” experience when the basic version is often frustrating. Fix the foundation before layering on extra features! ?? Premium Features Feel Overhyped?The benefits of Premium, like InMail credits or salary insights, aren’t worth the price tag for most users. There are free ways to build connections and access information without relying on paid perks. It would not be worth its price, even if the app worked fine! ?? I Won’t Reward Them For Limiting Me LinkedIn is heavily limiting users that are not paying. They try so hard to stop non-premium users from connecting with decision-makers that I find constructive criticism hard. Brutal honesty would get me banned here. For me, the focus is on creating meaningful connections and sharing value, not unlocking features behind a paywall. If LinkedIn could deliver a reliable, user-friendly experience for all, I might reconsider. But for now, I’ll stick to the basics. What are your thoughts on LinkedIn Premium? Is it worth it? Do you feel forced to use it? Or do you feel the same way?

I plotted our company LinkedIn posts from October by impressions to figure out the best and worst times of day to post...let's discuss!?? ?? Background: B2B software start up with over 3k followers. Posting in Eastern time zone. Based on these results, here's the ideal times for us to post each day: Monday 8:30 AM Tuesday: 8:30 AM - 9 AM Wednesday: 11:30 AM - 12 PM Thursday: 9 AM - 9:30 AM Friday: 12 noon Here's times for us to potentially avoid posting: Tuesday at 8 AM Thursday at 6 AM Are there too many variables here to actually determine this? Would engagement be a better indicator of when to post? What do you see as the best times to post on LinkedIn? Adrienne R., Grecia H., Justyna Rapacz thoughts?

LinkedIn can be a weird place. I follow and learn from a lot of smart marketers here. The past year or so, I started curating my feed to see more RevOps focused content. Especially when I was laid off and looking for work as a RevOps person. Connecting, commenting, liking, posting, curating a feed to learn all about changes and updates to HubSpot and how to better articulate RevOps as a profession. Only to get hired outside the space. In a role that doesn't manage the CRM. In an organization that doesn't use HubSpot. I don't know how to describe this phenomenon (if that's even the right word). But now my feed feels strangely disconnected from me. Full steam ahead though! New job is awesome. Just some random Friday thoughts before charging into the weekend.