When I joined Grace & Green in 2022 as Head of Growth, my very first presentation to the Board was about how we took what had been created in Period Dignity and use this to have a much wider impact on both the business and the world of work. How would we make Period Dignity the market leader (with very little money to spend to do so)?
I don't have enough space in this post to work through exactly what I set out in that meeting, however it boiled down to:
? Understanding the impact we want to have: It's always been about more than supplying products - Education is woven into the threads of Period Dignity.
To achieve period dignity we need access to information, availability of products and acceptance within workplace culture - we designed our offering and continue to develop everything we do around these pillars. This was summed up perfectly by a client (John) who said "Grace & Green don't just supply a product, they create a CULTURE". Exactly John.
? Remember who we are and why we are doing it: Unsurprisingly, the workplace space has and is becoming more competitive. This is excellent news, as more businesses embrace free period care as a basic right, and especially comforting how many are choosing a more sustainable providers. As now Chief Commercial Officer, it's also mildly stressful (mildly ?? ).
However, dignity continues to be about more than avoiding getting caught short, it's about embracing inclusivity and supporting our Members to deliver dignity for all, no matter of age, gender identity, or how they experience their period. There's still a long way to go, and we've got SO much more coming here...
? Treat every customer like they are absolutely making our day. This is perhaps a small business mindset, or when many of the team have done almost every job in the company. We all remember the THRILL of winning our first big contract, the DELIGHT of walking into a shop and seeing our products on shelf, or randomly walking into the bathroom BEAMING seeing our products. We don't take for granted the fact we get to be in people's everyday.
(For me this has never worn off, my heart still skips a little when I process an order, receive a tender award notice, or see a customer talking about us on socials.)
Particularly grateful for our team for supporting our phenomenal YOY 120% growth, for challenging, pushing our vision and positioning, and for being excellent.
I'm incredibly proud of what we and our members are doing to drive inclusivity, awareness and dignity within their workplaces and educational establishments. I can't wait to see what the next two years can hold.
Happy Birthday Period Dignity. x
Two years of Period Dignity ??
It's?#WorldMenstrualHygieneDay?and we're celebrating two years of making periods dignified and accessible for everyone.
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Since launching, our Period Dignity scheme has helped over 400 businesses, schools and public institutions provide sustainable period products to those who need them most.?
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Together we've:?
? Supplied 9 million free-to-access sustainable period products
? Delivered 9,800+ free period packs to those who need them in partnership with local councils
? Stocked 60+ universities and schools with Grace & Green products
? Donated ￡97,000 worth of period products to charitable organisations, including local food banks, in 2023 alone.
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Thank you to our community and incredible partners and supporters for making helping us make a difference.
Check out our visits to New Cut Coffee, BIMM University, OVO, Watershed, and Wiper and True. Thank you Honeywell Bakes for our beautiful birthday biscuits.
Thank you for your continued support ?? We love welcoming team Orion AUNZ to Kick4Kids this year!