OptiPub的动态

"Bret what's the best platform to send mail from?" Well the obvious answer is - if you have a great operator they can likely get you delivered anywhere because they know what they're doing - but to my knowledge and I've met a bunch of people in this space... there's about 4 or 5 who know what they're doing... so... if you can't afford them or don't know them... I get it. Or if you're looking to gauage whether your guys is that good - i'll ask a simple question "Does he supply you with daily reports on your deliverability and response rates?" No? Well... then you aren't likely dealing with a boss in the space. However - if you have the best email operators or don't - you still want to give them the best tool. Optipub has been that for me - going on 5 years. No more Sendgrid, Hubwhatever, monkey contact, or whatever brochure table you see at a conference. Optipub is run by US for US. And their operators are hands on with onboarding and execution. It's competitively priced and I've happily helped to move about 7 clients there. If you're one of them and want to lend your experience and results - please do so below. This is their company update on email. When is the last time you saw something like this from your mail company? Never? Duh. Because that's not how they work. If mail is still 50% plus of your revenue and you don't know your reps name, receive watered down feedback about list cleaning, and segmentation to solve your problems AND also allow THEM to tell YOU how GREAT their deliverability is... you're likely with the wrong partner. OptiPub has made me more money than any copywriter ever. Just so ya know. Below is their company update.

Did you know you probably have more operational information about your email servers than your MarTech stack? Despite data monitoring advancements in other areas of the business, marketing technology often remains insufficiently monitored, which can lead to significant strategic misalignments and missed opportunities. Read more: https://lnkd.in/gwurE2Wv #MarTech #RealUserMonitoring #MarketingOperations #SentinelInsights

The world of digital marketing is evolving so quickly that every day we have something new to explore. Enter?Server-side tagging, the new way for collecting data and user tracking. Read my recent blog on Medium and explore the?what, why, when, and how?of server-side tagging. Happy learning! #serversidetagging #ga4 #gtm #websitetracking #digitalanalytics #digitalmarketing

Marketing Operations Pro Tip and Friendly Reminder: Have a clear UTM tracking strategy that's documented but watch out for the following mistakes that will mess up your tracking! Most Common UTM Mistakes: A. UTMs getting stripped from URL by redirects before hitting your site B. Adding UTMs incorrectly to URLs with existing query strings C. A Lack of Consistency Regarding Spelling, Capitalization, and Naming Conventions (yes! UTMs are case sensitive) D. Flip Flopping Medium and Source E. Failing to Shorten Long, Messy URLs F. Using UTM Tracking for Internal Links G. Filling in the term UTM with non-keywords #marketing?#strategy?#marketingoperations?#marketingautomation?#utm?#reporting?#reportingtool?#marketingtechnology?#marketingtech?#attribution?#websitetraffic?#utmstrategy?#revenueoperations?#revops?#mops #marketingautomation #webtracking

Q: What should you do if you want to: ? identify and diagnose issues quickly ? detect unusual user patterns (or unauthorized access attempts) ? improve the overall health and efficiency of your SFMC org and marketing strategies A: Implement Logging in your #SalesforceMarketingCloud org. Greg Bates is on the blog with some tips and how-to guidance: https://lnkd.in/gBVkdZvH

Turns out, the only real Google Tag Manager hacks aren’t really hacks at all. Share or comment if you found these tips useful! ?? #DigitalMarketing #GTM #MarketingTips Call SERPslice at 855-GORANK1 (467-2651) #BlessedBeTheSERP

You've just turned on a new marketing solution for your business and then you see the returned emails and bounce backs. Rage ensues! Many businesses have been in your shoes. Why something that seems simple, sending an email campaign, requires Herculean effort to just get off the ground. And much bigger companies than you keep changing the rules. So where are we now? We're in the world of working within the system that allows companies to protect themselves from the growing scams plaguing their system. What's the 3 big items you should be looking at? - Sender Policy Framework (SPF) - DomainKeys Identified Mail (DKIM) - Domain-based Message Authentication, Reporting and Conformance (DMARC) How to get started: - SPF: Publish a straightforward SPF record in your DNS. - DKIM: Generate a DKIM key pair and publish the public key. - DMARC: Start with a policy of p=none to monitor and adjust based on the reports you receive. Work with your marketing solutions to ensure they are hitting these items.

When Google Tag Manager (GTM) isn’t set up correctly, it can cause more than just data tracking errors. Issues like slow website performance, privacy non-compliance, inaccurate reporting due to data layer problems, and even missed marketing opportunities can arise, making it hard to track user interactions and affecting your overall site functionality. To help address these challenges, we’ve created a free Google Tag Manager Setup Checklist. ?? ????????’?? ???????????? Learn about the steps our consultants take when going through a GTM audit: ?? ?????????????? ????????????????????: Review account structure, naming conventions, and folder usage. ?? ???????????????? ????????????????: Check page load, error reporting, and privacy compliance. ?? ?????????????????? ?????????????? ????????????????????: Ensure proper installation, async loading, and no duplicates. ?? ??????????-???????????? ???????????????? & ???????? ??????????: Verify tracking setup and accurate data layer events. ?? ????????????-???????? ??????????????: Optimize for privacy and performance. ?? ??????, ?????????????? & ???????????????? ????????????????????: Clean up redundancies and optimize configuration. ?? ?????????? ??????????: Review user permissions, version control, and workspaces. ?? Get the full details and grab your checklist to start fine-tuning your GTM setup now! #GTM #GoogleTagManager #GTMAudit #GTMchecklist

When it comes to digital marketing, good news is that it can almost be measured. We can collect data from all sorts of sources. Such are Google Analytics and certain software for data automation. But all the world’s data are useless if they do not correspond to our goals. https://lnkd.in/dnn2Md-M #digital #digitalmarketing #digitalmarketingmetrics #marketing #marketingmetrics #metrics

Want to get a notification whenever a company starts trialing your competitor? Here’s are 2 methods you can use to set that up: Quick disclaimer: this only works if the solution of your competitor needs to be installed on a website/subdomain ?? Method 1 - Set scraping your TAM’s technology installs on repeat Imagine you have a TAM of 100k accounts. To use this method, get the domains of all your target accounts into one location, then enrich them for technologies. Tools like BuiltWith have an option that shows you exactly when a new technology was seen for the first time, meaning you’ll know more or less when the account started trialing or using your competitor. Set the enrichment on repeat using a tool like N8N or have someone set up a custom script that runs every week/month. ?? Method 2 - Monitor for new subdomains This one works great for tools like ATS platforms. If your competitor is often installed on a subdomain (so ‘competitor.yourtarget.com’) for example, then use DNS tools to grab all the subdomains from a website. Next, run a keyword search for your competitor to see who has installed their tech. Now, simply repeat this process every x weeks to get a notification for competitor subdomains that pop up. And that’s it. Pretty straightforward once you get things set up. Who’s doing this?