Optimize Labs的动态

Most folks are doing SEO wrong and aren't getting any pipeline out of it. Here's how you start doing SEO the right way - I had the pleasure of hosting Eran Galperin on the pod, solopreneur of Gymdesk. He reached millions in ARR through SEO and inbound marketing. His insights are gold for founders and marketers. His advice for those just starting out with content: - Most SEO agencies and so-called 'experts' are focused on getting traffic to your website with no actual game plan and deep understanding. This is why it's critical for you to understand what you're trying to achieve. - Dive deep into SEO yourself and understand your game plan and if this is the right channel for you, don't just do it because everyone's doing it. Will a decision maker actually book a demo with you because of a blog page in your niche? - Focus solely on conversion-oriented content initially. Cover all your bases and aim to get on Google's radar. Even positions 60-70 matter. It shows Google sees some relevance in your content. - Once you have this foundation, leverage Google Search Console. Look for keywords where Google ranks you at any level, even very low. Search for positions 40-50-60. - Examine these specific keywords closely. They're often permutations you never considered. Your assumptions about what people search for are likely off. Users often have completely different search behaviors than you expect. When you find a relevant keyword where you're ranking in position 70, and you haven't directly addressed that topic - that's your golden opportunity. This approach uncovers the actual search terms your audience uses, not just the ones you think they use. Eran's success proves that understanding and adapting to your audience's real search behavior is crucial for SEO-driven growth. Founders, have you tried this strategy? What unexpected keywords have you discovered for your business?