OptimaB2B的动态

97% of B2B marketers claim they use content marketing, but less than 30% have a content marketing strategy. This statistic is shocking but not surprising. We've seen companies invest heavily in content creation without a clear plan. Blogs are written, social posts are scheduled, and videos are published… but the impact? Minimal. We once worked with a client who was frustrated by their low ROI from content marketing. They were churning out content every week without understanding their audience’s needs, aligning with sales goals, or optimizing for search engines. Essentially, they were creating noise, not value. Once we helped them develop a?content marketing strategy, the results were remarkable. By focusing on targeted topics, defining clear goals for each piece of content, and aligning with their buyer journey, we transformed their content from a cost center into a revenue driver. Here’s why having a content marketing strategy matters: ??It ensures consistency:?Random content won’t build trust. A strategy ensures you deliver value at every touchpoint. ??It maximizes ROI:?Focus your efforts on content that engages your audience and drives conversions. ??It aligns with business goals:?Tie your content to measurable objectives like lead generation, sales enablement, and brand growth. At OptimaB2B, we help you create a content strategy that works. Whether it’s building authority, generating leads, or supporting sales, our approach ensures your content delivers measurable results. Are you ready to stop guessing and start growing with content marketing? ? Follow OptimaB2B LinkedIn page for actionable insights and updates. ? Visit?https://lnkd.in/dTTsksGF?to learn how we can help you develop a winning content marketing strategy. #OptimaB2B #ContentMarketing #Marketing #Strategy #B2BMarketing #DigitalMarketing #Innovation