If you are sick of watching profitable cutting-edge trends pass you by because your marketing agency doesn't see them or doesn't want to act on them, it's time to switch marketing agencies to one that does: "...we had one client who was willing to let us introduce a massive change to their forms in order to test our UX theory. This was deployed on 2/12, and within 24 hours, traffic was up, and the site was winning again." It can be scary to try something so new and untested, but when you work with an agency who is as thorough and data-driven as Opichi, the risks are worth the rewards.
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Unannounced Google UX-focused SEO Update We all know that Google's core algorithm updates can be real earthquakes. Several times a year, one of these earthquakes occurs, and someone's bound to lose a house. (Looking at you, HouseFresh ?? ) However, if you are watching closely enough, you'll catch "tremors." Often, they precede the core algorithm update. These tremors are often dismissed as "Google Dancing." However, if you look closely during the dance, you can often find signals that indicate where Google is going. At the end of January, we kept seeing some of these "search tremors." We've been digging into the data and kept seeing that the sites which were demoted, had a different funnel than the ones being promoted. For example, page 1 might have 8 plumbers, Yelp and Angies. But the top 3 had a nearly identical form fill process, and the site being demoted required an extra step in their form fill. With that in mind, we had one client who was willing to let us introduce a massive change to their forms in order to test our UX theory. This was deployed on 2/12, and within 24 hours, traffic was up, and the site was winning again. I'm still testing, so not a lot of information to divulge. However, it might be good to really dig into your UX experience compared to your competitors. (Got a site on a downtrend? Reach out. Happy to dig in.)
