Operative的动态

Learn why convergence is critical for modern media companies and what they are doing to get there.

These enhancements aim to help agencies navigate the fragmented digital advertising landscape, especially in emerging areas like connected TV. https://cstu.io/58b84d #Marketing #365digital

Before you grade your next report, consider our independent campaign oversight analysis for advertisers, publishers and platforms. We have 10 + years' expertise in the connected TV advertising sector. We foster a vibrant developer ecosystem to expand your platform's commercial offerings: ?? Test different ad creatives to determine which ad unit performs best with CTV audiences, post campaign ROAS for more impactful campaigns ??♂? Benchmark the performance of your CTV platform against industry standards and competitors to identify areas for optimisation ?? Analyse your content discovery and ACR recommendations on CTV platforms to improve your FAST content visibility and engagement ?? Grow your Operating System through partnerships with device manufacturers, content providers and other key stakeholders Get in touch to learn more and discover how we can work together to unlock your commercial business potential on connected TV www.ctvma.org.au/research

According to our latest Video Marketplace Report, programmatic ad views in the U.S. have increased 21% YOY. But to make convergent TV a reality, the buy side, the sell side, and the ad tech industry will need to bridge the gaps between programmatic and direct insertion orders. At CES, we talked with Basis Technologies senior VP Tim Smith, Yahoo Advertising senior VP of product and strategy Adam Roodman, Viant Technology business development VP Robby Barnett, and FreeWheel chief product officer David Dworin about what it's going to take to get programmatic to the next level. See the latest Video Marketplace Report here: https://bit.ly/495EiBS

ICYMI: ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants: German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players. #digitalmarketing #marketing

Ever wondered how the world of advertising keeps evolving? We just dove deep into the latest trends that are shaping the future of programmatic advertising. From the comfort of your living room with Connected TV (CTV) to the bustling streets with digital out-of-home (DOOH) and even those moments you're plugged into your favorite tunes, advertising is getting a major upgrade. ??????? Curious to see how these innovative formats are creating new ways to connect with audiences like never before? Check out in our latest blog: https://lnkd.in/d3YFaxDp #ProgrammaticAdvertising #DigitalMarketing #Innovation

Another milestone from Nielsen for Audience Measurement. Adding YouTube CTV into Nielsen ONE Ads internationally will give advertisers and agencies a comprehensive view of campaigns across multiple platforms. It will also allow buyers to better understand, reach, manage frequency, and verify the audience of their buys on YouTube with greater comparability than ever before. #nielsen

In 2024, US digital video ad spend is projected to soar to a staggering $63 billion, marking a remarkable 16% surge from last year. ?? Digital video, encompassing CTV, social video, and online video, is set to dominate budgets, surpassing traditional linear TV for the first time. ?? With cable subscriptions witnessing a consistent 6% annual decline, the digital revolution is reshaping the advertising landscape. ???? Stay ahead of the curve and leverage the power of digital video in your marketing strategy! ???? #DigitalMarketing #VideoAdvertising #MarketingTrends

We're excited to have partnered with FreeWheel on their new report examining how our industry can unlock CTV's potential for independent programmatic demand. Read the report to learn more about how this dynamic market segment is activating on premium video and the forces driving its growth: https://hubs.ly/Q02xswWp0