How long and whether to pause marketing around the election really comes down to the brand and type of creator, as well as how things unfold in real-time. A few Open Influence clients chose to pause influencer campaigns around the election, but most are “in a wait-and-see mode,” said Joey Chowaiki, COO and co-founder at Open Influence. “We don’t have any campaign posts scheduled for Election Day itself, as we understand the potential for political noise to overshadow other content,” Chowaiki said. “However, we remain flexible and prepared to adjust strategies based on real-time developments, always working in close collaboration with our clients.” Read the full Digiday article here: https://lnkd.in/e7VfRehs Thanks, Digiday, for the inclusion! #Elections #2024Elections #creatormarketing #marketing
Open Influence的动态
最相关的动态
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The #FOMO factor in #elections2024 As the political landscape heats up during election season, there is a significant surge in #politicaladvertising both online and on traditional media platforms. Budgets are skyrocketing, reflecting a consistent growth. The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy, messaging, and communication tools employed. Shared my views with Tasmayee Laha Roy for her story on how the surge in #fomo #marketing and #digital spends in the upcoming general elections. The elections2024 will be the third wave of digital elections in India. Moving from 2014 when Indian voters had the first #socialmedia #election, to 2019 which had more than 15 million digitally active #genz voters expressing their first voting rights. In the 2014 election, the ruling party engaged in a vigorous social media battle. Subsequently, their approach evolved to prioritise inclusivity. Now, in their third campaign, they've adopted a FOMO Marketing strategy, where the fear of missing out drives participation in major events. The proliferation of flags and creating structures and choosing themes of Ram Mandir as part of festivities has become ubiquitous, extending even to events like the Chandrayaan launch and #g20 summit. Everybody wants to be a part of these events these days in their own little way. The integration of these events, including Ram Mandir and the G20, into their campaign for the 2023 Lok Sabha elections highlights the thoroughness of their long-term marketing strategy, minimising the need for last-minute efforts. Elections are no more just about having a digital presence. The key for winning an election is having a strong narrative and the outreach plan to help build perception. Deleise Ross Rajesh Radhakrishnan Storyboard18 #politicalcampaigns #advertising #pr #publicrelations #marketing https://lnkd.in/gbtvVnXM
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Life is complicated, and so is politics. Headlines are designed to catch your eye, but a headline can’t give the full story, and neither can a short social media post. If it sounds unbelievable, it probably is. So, read the whole story, not just the headline. Clickbait-style headlines and posts can be deliberately misleading, designed to promote strong emotions that encourage sharing. #BeElectionSmart ? Each Monday?until the 2024 #EuropeanParliament #elections, we will publish new content with media literacy tips, as a part of our new #BeElectionSmart campaign. Learn more about the campaign here: https://lnkd.in/evBaTHje
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Digital Media Manager at CEDMO | Content creator | Passionate about strategic communication and combating disinformation ???
?? Ahead of the #EuropeanParliament elections, we have launched a new #medialiteracy campaign together with European Digital Media Observatory and other regional hubs. ?? Follow CEDMO for a media literacy content published every Monday at noon. #BeElectionSmart
Life is complicated, and so is politics. Headlines are designed to catch your eye, but a headline can’t give the full story, and neither can a short social media post. If it sounds unbelievable, it probably is. So, read the whole story, not just the headline. Clickbait-style headlines and posts can be deliberately misleading, designed to promote strong emotions that encourage sharing. #BeElectionSmart ? Each Monday?until the 2024 #EuropeanParliament #elections, we will publish new content with media literacy tips, as a part of our new #BeElectionSmart campaign. Learn more about the campaign here: https://lnkd.in/evBaTHje
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Meta has lifted all restrictions on former President Donald Trump's Facebook and Instagram accounts, allowing him to fully resume his social media activities ahead of the November election. Originally suspended in January 2021 after the Capitol Riots, Trump's accounts are now treated like any other user's, following Meta's two-year suspension policy. Meta emphasized the importance of political expression and noted that Trump, as the Republican nominee, should be heard by the American people. Despite his involvement with Truth Social, Trump's reinstatement on Facebook could impact his campaign due to his previous heavy spending on Facebook ads. #donaldtrump #socialmediaupdates #trump #uselections #meta #metaads #digitalmarketing #riots #elections #unitedstates #america #socialmedia #socialmedianews
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With just about 4 months to go, the 2024 U.S. election is poised to be one of the most volatile and contested in history. Political conversations are unfolding on video and audio platforms like TikTok and YouTube, where most Americans connect with their friends, shop online, and shape their views of the world around them. These platforms are drawing in brands, their executives, and individuals, intertwining politics with brand reputation and values more than ever before. In our latest blog post, we dive into election hot topics for companies and brands, outlining proactive steps your organization can take to prepare for the seismic impact of this electoral year. Discover how to navigate these challenges and safeguard your brand. https://lnkd.in/ggsxNRq6 #elections #2024election #brandreputation
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Super topical, and ??hot-off-the-press?? report on #ForeignAid Which audiences are the most influential in such a polarising online conversation? While engagement rates & volumes would suggest #RightWing Groups exert the most influence on the conversation, the analysis would suggest these groups are actually isolated. Actually #LeftWing audiences are far more effective at shaping public opinion. Full report here ?? https://lnkd.in/eMNP5bJt #SocialListening #AudienceAnalysis #Elections
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Life is complicated, and so is politics. Headlines are designed to catch your eye, but a headline can’t give the full story, and neither can a short social media post. If it sounds unbelievable, it probably is. So, read the whole story, not just the headline. #BeElectionSmart Clickbait-style headlines and posts can be deliberately misleading, designed to promote strong emotions that encourage sharing. ?? Learn more about this campaign and stay tuned for a new post each Monday until the 2024 #EuropeanParliament #elections: https://lnkd.in/eDV9gcGF
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Boost your election campaign with short code SMS ?? #yourvotematters Reach voters directly and instantly ??. Utilize short, memorable codes to engage constituents ???. Send updates, reminders, and calls to action ??. Simplify communication and increase voter turnout with this efficient tool ??. Maximize your campaign's impact and win with SMS ??Read More: https://lnkd.in/gjw65XUh ??Contact No.: +91-9871034010 ??Mail id: [email protected] #BoostYourElectionCampaign #electioncampaign2024 #ShortCodeSMS #PoliticalCampaign #SMSMarketing #GetOutTheVote #CampaignStrategy #DigitalPolitics #ElectionTech #PoliticalMessaging #VoterEngagement #ElectionSMS #CampaignBoost #spaceedgetechnology
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Political polling is increasingly determining how voters think about the value of their vote in #Elections2024. Despite political polling's sketchy performances, more campaigns and candidates rely on them. However, there is a better tool, the Focus Group. Agree or disagree with our opinion? Please share your comments with us to continue the conversation or DM us on our socials. Stay informed with our newsletter, “The Informer”: https://lnkd.in/e_9F2s5s We appreciate it if you "Like" and comment to continue the conversation. Join our #community by subscribing to our YOUTUBE channel: @J-Washington, and hit that notification button! #Florida #politics #HarrisWalz2024 #TrumpVance2024 #Bain2024 #Worrell2024 #LeanCampaignModel #ProjectPlan #focusgroup #politicalinnovation #campaigns #strategy #canvassing #campaignmanagement #trends #Elections2025 #Elections2026 #TimeToWin DISCLAIMER The views and opinions expressed in the J & Washington Network belong solely to the content creators and do not represent the views or opinions of J & Washington clientele or its business partnerships.
Political Polling is Dead?? , Long Live Political Polling???? - #CTP
www.dhirubhai.net
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?? Is your digital campaign whispering when it should shout? Revolutionize your political ads with The Collective’s solutions. Engage voters on a personal level across all channels, converting passive interest into active support.??? https://lnkd.in/grxnSte5 #Elections #election2024 #politics #digitaladvertising #digitalmarketing
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